Organic reach down again (Feb 2015)

Last month (January 2015), Facebook announced that it had made further changes to its algorithm that impact on the organic reach of your posts. Now for those of you that may not understand organic reach and how this works, here is a quick explanation. Organic reach is...

Call-to-Action box

The Call-to-Action box is located alongside your LIKED and Messages box at the bottom right hand corner of your cover image. The Call-to-Action box is another opportunity for you to enhance your Facebook shopfront. Whenever someone lands on your Facebook page, there...

Facebook groups

The sad reality of Facebook is that organic reach is down and it is getting harder and harder to reach your audience. We know there are lots of great techniques when it comes to improving your organic reach but even with these, you will simply not get in front of your...

Posts for public holidays

Public holidays make great posts on Facebook. Are you taking advantage of public holidays that are relevant and interesting to your audience? Remember, it is not enough to simply acknowledge general holidays. You need to show that you understand what they mean to your...

I may not be perfect but…I give the impression of it!

OK so am guessing the title of my blog had you just a little bit intrigued. I am sitting here right now and it is a Sunday night and I need a blog ready like NOW. I will be honest, I am usually way more organised with my blogs. They are all done by Friday morning...