Do you know how to improve your organic reach with links?

Do you know how to improve your organic reach with links?

Now I wanted to discuss using links on your posts and how these work when it comes to organic reach. For the uninitiated, there are a several options when it comes to using links in your posts. I will explain these and then give you the results from Facebook on which...

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Are you worried about your privacy on Facebook?

Are you worried about your privacy on Facebook?

In the last couple of weeks, I have run several training sessions and I am finding myself getting asked the same question over and over so I have decided that this must be an issue that is worrying a lot of people. Privacy concerns are very real and quite valid when...

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Can I find your business on Facebook?

Can I find your business on Facebook?

This week I wanted to share a really important PRO TIP that will seriously improve the searchability of your business Facebook page. For those of you that may not be aware, Facebook now has more traffic than Google. This makes it an extremely powerful platform. With...

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Have you got $5 to spare on marketing

Have you got $5 to spare on marketing

One of the most amazing features of Facebook is the ability to run cost-effective promotions. And by cost-effective, I mean, you can spend as little as $1. And boy, can you hone right in on your target audience. I would like to demonstrate my point. Facebook has a...

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Scheduling a post on Facebook

Scheduling a post on Facebook

One feature that I love and simply could not run my business without is the scheduling feature. It is incredibly useful and allows you to remove the pressure of having to sit down and post every day. Scheduling a tool is as simple as writing your post on Facebook and...

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How to get more fans on Facebook

How to get more fans on Facebook

One of the questions that I get asked by so many people is: “How do I get more fans?” Many people feel frustrated with their Facebook page because they are working hard on creating great posts but there is no-one seeing them. I believe that having a good fan base is...

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What is your organic reach on Facebook?

What is your organic reach on Facebook?

Here at Online Social Butterfly, we have been busy working on revised strategies after the massive changes that Facebook made at the end of 2013. These changes related to organic reach. Organic reach is the number of your likers or fans that will see a post from your...

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Superwoman without the cape

Superwoman without the cape

Some days I think I can do anything and others, well, I just feel overwhelmed with everything that needs to be done. I think all working mums can relate to this and recently it has felt particularly hard with most of the house struck down with ‘man-flu’ (I have 2 sons...

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You get what you pay for!

You get what you pay for!

I recently posted a blog about the issues many businesses pages are now having in regards to Facebook and the very low reach that their posts are getting organically. This drastic reduction in reach is due to some changes Facebook made to its EdgeRank algorithm in...

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So long, farewell, Auf Wiedersehen, GOODBYE!

So long, farewell, Auf Wiedersehen, GOODBYE!

When you have a business page on Facebook, it is really easy to become obsessed with the stats within this. One of the most obvious numbers we can be caught up in is the number of LIKERs or FANS that we have. It is really important to actively cultivate your numbers...

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Shouting but no-one is hearing you!

Shouting but no-one is hearing you!

Many of you will have noticed that your posts on Facebook are now getting seen by considerably less of your fans (or likers) than before. The decline in the reach of your posts happened swiftly and quickly a couple of months ago. In December 2014, Facebook made some...

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Mod Bots

Mod Bots

I had an absolutely amazing consultation by Sarah last week. If you would like clever, easy to apply, proven strategies for successful online and social marketing for your business then this is the expert you should be talking to. She is extremely thorough, so warm...

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Canning Bridge Business & Secretarial Service

Canning Bridge Business & Secretarial Service

“There were many things I wanted to do in my business but didn’t have the time and was never sure how to really do it myself – then I met Sarah. She has demonstrated a brilliant skill in launching my business into the social media world. Sarah displays an obvious...

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Finance Corp

Finance Corp

We have been working together for over 12 months now and I have appreciated the openness and honesty that you provide me with. I enjoy knowing that my marketing is being looked after while I concentrate on the things in my business that I am good and that also need my...

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Yvonne Atkinson

Yvonne Atkinson

I recently asked Sarah to provide me with some online marketing and social media training. She not only displayed a thorough understanding in this area but her passion and energy in her training delivery was truly addictive. I now feel much more confident in my use of...

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Fun and Fitness

I enjoy running and walking and think that raising money for charities whilst partaking in my hobbies is a nice way to balance these priorities. In 2013, I participated in the Colour Run with my Admin Officer, Julie and some friends. We had so much fun and helped...

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Why you need to be using Google+

Why you need to be using Google+

Google Plus or Google+  has been around for several years and mostly people consider it to be an imitator of Facebook but it is so much more than this. For the average personal user, Google+ offers some amazing integrations, particularly if you use products like...

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Facebook wants your money!

Facebook wants your money!

The last blog that I wrote covered how to improve your organic reach on Facebook. In this blog, I will be focusing on how to get the most by paying to improve your reach. As I explained previously, there are different types of reach within Facebook.   Organic...

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How to improve your reach on Facebook

How to improve your reach on Facebook

 I am often asked by people how does Facebook work? Why can only some of my likers see my posts and how can I get more likers to see them? Now before we get started, I wrote a blog on Edgerank, the algorithm Facebook uses to determine what appears in users’ newsfeeds....

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LinkedIn – Social Networking

LinkedIn – Social Networking

 One of my favourite social media tools is LinkedIn. I am increasingly finding lots of my clients have heard of this and have a vague idea about what it is about but are not really sure what to do. My first piece of advice is, that like most things in life, things are...

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It's all about Pinterest here at OSB.

It's all about Pinterest here at OSB.

I tend to get rather caught up in running my business and managing my clients and sometimes the work can be a little dry. BUT today has been fun! Obviously, my job requires that I keep up to speed with all social media. I have been feeling a bit panicked  about the...

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Putting the focus on Instagram

Well I woke up this morning with my blog all written over the long weekend and ready to be published on a working day morning when everyone is back at work. And overnight things change meaning I am now revisiting and rewriting some of my blog. For a...

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Does my business need a newsletter?

Does my business need a newsletter?

When I start working with a new client I am often asked if having a newsletter is really necessary. My answer is always a resounding YES. A newsletter is first and foremost a marketing tool that is all about the ‘soft sell’. This means you don’t pack it with lots of...

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Why doesn't anybody LIKE me?

Why doesn’t anyone LIKE me? This expression was once only heard coming from the mouths of babes complaining to their parents about school life but with the recent changes to Facebook, more and more businesses are complaining of the same thing. Fortunately...

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