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Facebook organic reach – tip to improve it!

Facebook organic reach – tip to improve it!

OK breathe deeply! November is almost over and done with and that means that December is almost upon us. For many, the silly season may have already kicked in with many businesses getting in a little early with their Christmas parties. Luckily, my first official...

Useful Facebook Apps

We are glued to them for a very large part of our day and they have become an integrated part of our life and the way we do business. Where would we be without our smart phones? It is hard to believe that the first iPhone was launched in 2007, a mere 8 years ago. It...

Your personal Facebook account

In this blog, I wanted to cover Facebook but from a slightly different angle. I have spoken in the past about managing your personal page on Facebook but I have received 3 emails in the past week about issues that business owners are having with this. When you run a...

Get the edge when it comes to being “Local” on social media

Running a social media account can seem like it is just that much harder when you are a small business. It is hard not to feel envious of large corporations who have large budgets and a whole team of qualified staff running their online presence for them. But, do not...

New ways to reach your audience on Facebook

Here are the crazy but true facts about Facebook. In February 2015, Facebook turned 10! 1.35billion active monthly users worldwide or about 1/6th of the world’s population. Over 13 million in Australia Over 30 million small business pages worldwide I know I talk a lot...

Facebook Groups

I speak with many people who use Facebook Groups as part of their business. Facebook Groups are a great place to communicate directly with your clients. There are some benefits to using Groups within Facebook. Groups allow you to connect with your fans on a more...

Should you let your teenager manage your social media?

So I felt compelled to write this blog after another meeting with another potential client who said they thought their teenager could just manage their social media as they are so good at Facebook and Instagram. CUE – HUGE eye roll from me (and if you know me – I am...

Running competitions on Facebook (Blog 4)

Welcome to the fourth installment on Facebook competitions. I hope you have enjoyed the series so far. If you have not been keeping up to date, click here to go back to the first blog in the series. So far we have covered: Why you might want to run a competition. When...

Running competitions on Facebook (Blog 3)

Welcome to the third installment on Facebook competitions. I hope you have enjoyed the series so far. If you have not been keeping up to date, click here to go back to the first blog in the series. So far we have covered: Why you might want to run a competition. When...

Running competitions on Facebook (Blog 2)

This is the second blog in a series that covers Facebook competitions. I feel that competitions on Facebook are a really underutilised marketing tool and I wanted to share with you my knowledge on how you can get up and running with a Facebook competition in your...

Running competitions on Facebook (Blog 1)

This week I thought I would try something different. I am going to run a series of blogs that cover the one topic. I get asked a lot about Facebook competitions and so many people complain about the complexity of them. But I am here to tell you that running...

Saving stuff in Facebook

I don't know about you but I find that I am often scrolling Facebook on my phone in between clients or when I have a spare minute. There are typically lots of great articles or links to things that I would like to go off and read but I don't have time right then....

See first feature on Facebook

Have you tried out the “see first” feature in Facebook? It is a simple tool that you can use to train your fans to look for your content FIRST. Click here to go to the Facebook explanation on this handy little feature. You access the see first option on a page that...

Have you set up your call-to-action box?

In February 2015, all business pages on Facebook received the Call-to-Action box. The Call-to-Action box is located alongside your LIKED and Messages box at the bottom right hand corner of your cover image. The Call-to-Action box is another opportunity for you to...

New “subscribe” feature for Facebook Events

Whilst many people believe that Facebook is making organic reach harder, it is also creating tools that allow us to engage with our audience other than by traditional posts. If you are not utilising these tools, then you are really missing out....

Organic reach down again (Feb 2015)

Last month (January 2015), Facebook announced that it had made further changes to its algorithm that impact on the organic reach of your posts. Now for those of you that may not understand organic reach and how this works, here is a quick explanation. Organic reach is...

Call-to-Action box

The Call-to-Action box is located alongside your LIKED and Messages box at the bottom right hand corner of your cover image. The Call-to-Action box is another opportunity for you to enhance your Facebook shopfront. Whenever someone lands on your Facebook page, there...

Facebook groups

The sad reality of Facebook is that organic reach is down and it is getting harder and harder to reach your audience. We know there are lots of great techniques when it comes to improving your organic reach but even with these, you will simply not get in front of your...

Posts for public holidays

Public holidays make great posts on Facebook. Are you taking advantage of public holidays that are relevant and interesting to your audience? Remember, it is not enough to simply acknowledge general holidays. You need to show that you understand what they mean to your...

I may not be perfect but…I give the impression of it!

OK so am guessing the title of my blog had you just a little bit intrigued. I am sitting here right now and it is a Sunday night and I need a blog ready like NOW. I will be honest, I am usually way more organised with my blogs. They are all done by Friday morning...

My 3 secrets to loving the Summer holidays

  It has been 8 weeks – YES 8 weeks my lovelies! Here in Australia, our school Summer holidays are over today. My darling boys, Matthew, aged 9, and James, aged 6, head back to school TODAY. I am so insanely excited about this there simply are not words to describe...

Are we friends?

This week I am going to go back to a blog I wrote a little while ago as I have had several friends contact me who run businesses and also had a message posted on my wall about this issue. It does not look like it is going to go away so I thought I would give you my...

Do you have big plans for the year ahead?

WOW 2015 already! Hopefully, you put some goals in place last year and know how you will work towards these. If you have not managed to get anything down, remember that you are far more likely to succeed if you simply WRITE IT DOWN than if you merely have the goal in...

When should I use #hashtags on Facebook?

So now we know that using hashtags is a really useful marketing tool (and more to the point, it is free), it is important to use them wisely. Here are my top tips on how to use hashtags on Facebook. Start using hashtags on both your personal profile and your business...

What is it with #Hashtags?

  OK so you may have noticed on Facebook people using hashtags and been wondering, what is all that about? I get asked quite often if you should use hashtags or not on Facebook. Many people will be familiar with hashtags as they are widely used on other platforms such...

It’s all about holidays!

With Christmas getting lots of attention I thought now was a great time to share a really SIMPLE tip on getting good organic reach on your Facebook posts. As you know from many of my past blogs, organic reach is all about delivering posts that our audience engages...

Time to start planning

Now is a great time to start some planning in your business. Whether you are planning some down time over the next couple of months or are simply expecting things to get quite hectic, there are some really valid reasons to start planning now. I am a big believer in...

Recycle, reuse and reduce

In this weeks blog, we are going to be looking at what else we can do to improve the reach of our post. There are a couple of strategies that you simply may not have thought to have tried. Recycle, reuse and reduce I hope the name of my email snagged you. I thought it...

You had me at HELLO: first impressions count!

In last week’s blog, I shared with you the latest ‘best practice’ when it comes to using links in your Facebook posts. I hope that you have been implementing this and watching your organic reach increase as a result. There are some other strategies that can have a...

Are you sharing good stuff on your Facebook page?

This week I wanted to share what is arguably some of the most shared content on Facebook – memes. If you don’t know what a meme is then let me explain. It is a image that shares something inspirational – a quote or thought or idea. Now I know you have seen one – your...

Do you know how to improve your organic reach with links?

Now I wanted to discuss using links on your posts and how these work when it comes to organic reach. For the uninitiated, there are a several options when it comes to using links in your posts. I will explain these and then give you the results from Facebook on which...

Are you worried about your privacy on Facebook?

In the last couple of weeks, I have run several training sessions and I am finding myself getting asked the same question over and over so I have decided that this must be an issue that is worrying a lot of people. Privacy concerns are very real and quite valid when...

Can I find your business on Facebook?

This week I wanted to share a really important PRO TIP that will seriously improve the searchability of your business Facebook page. For those of you that may not be aware, Facebook now has more traffic than Google. This makes it an extremely powerful platform. With...

Have you got $5 to spare on marketing

One of the most amazing features of Facebook is the ability to run cost-effective promotions. And by cost-effective, I mean, you can spend as little as $1. And boy, can you hone right in on your target audience. I would like to demonstrate my point. Facebook has a...

Scheduling a post on Facebook

One feature that I love and simply could not run my business without is the scheduling feature. It is incredibly useful and allows you to remove the pressure of having to sit down and post every day. Scheduling a tool is as simple as writing your post on Facebook and...

Have you connected your business and personal Facebook pages?

I wanted to share a tip that the professionals on Facebook take advantage of and you can be too. Many of us use our personal Facebook page to connect and network online. And herein lies the opportunity. On your personal Facebook page, you can connect your business...

How to get more fans on Facebook

One of the questions that I get asked by so many people is: “How do I get more fans?” Many people feel frustrated with their Facebook page because they are working hard on creating great posts but there is no-one seeing them. I believe that having a good fan base is...

What is your organic reach on Facebook?

Here at Online Social Butterfly, we have been busy working on revised strategies after the massive changes that Facebook made at the end of 2013. These changes related to organic reach. Organic reach is the number of your likers or fans that will see a post from your...

Superwoman without the cape

Some days I think I can do anything and others, well, I just feel overwhelmed with everything that needs to be done. I think all working mums can relate to this and recently it has felt particularly hard with most of the house struck down with ‘man-flu’ (I have 2 sons...

You get what you pay for!

I recently posted a blog about the issues many businesses pages are now having in regards to Facebook and the very low reach that their posts are getting organically. This drastic reduction in reach is due to some changes Facebook made to its EdgeRank algorithm in...

So long, farewell, Auf Wiedersehen, GOODBYE!

When you have a business page on Facebook, it is really easy to become obsessed with the stats within this. One of the most obvious numbers we can be caught up in is the number of LIKERs or FANS that we have. It is really important to actively cultivate your numbers...

Shouting but no-one is hearing you!

Many of you will have noticed that your posts on Facebook are now getting seen by considerably less of your fans (or likers) than before. The decline in the reach of your posts happened swiftly and quickly a couple of months ago. In December 2014, Facebook made some...

Facebook wants your money!

The last blog that I wrote covered how to improve your organic reach on Facebook. In this blog, I will be focusing on how to get the most by paying to improve your reach. As I explained previously, there are different types of reach within Facebook.   Organic reach:...

How to improve your reach on Facebook

 I am often asked by people how does Facebook work? Why can only some of my likers see my posts and how can I get more likers to see them? Now before we get started, I wrote a blog on Edgerank, the algorithm Facebook uses to determine what appears in users’ newsfeeds....

Why doesn’t anybody LIKE me?

Why doesn’t anyone LIKE me? This expression was once only heard coming from the mouths of babes complaining to their parents about school life but with the recent changes to Facebook, more and more businesses are complaining of the same thing. Fortunately...

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sarah@onlinesocialbutterfly.com.au

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