Getting started with growing a list

Many people are often put off writing newsletters because they have a small or non-existent list. But remember, everyone who runs a successful blogging and electronic newsletter campaign started at zero just like you have. There are so many clever tips that can help...

So long, farewell, Auf Wiedersehen, GOODBYE!

When you have a business page on Facebook, it is really easy to become obsessed with the stats within this. One of the most obvious numbers we can be caught up in is the number of LIKERs or FANS that we have. It is really important to actively cultivate your numbers...

Does my business need a newsletter?

When I start working with a new client I am often asked if having a newsletter is really necessary. My answer is always a resounding YES. A newsletter is first and foremost a marketing tool that is all about the ‘soft sell’. This means you don’t pack it with lots of...

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