In this episode of “The Social Circus,” I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today’s tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving.

I start the episode by chatting a bit about the current business climate and encouraging everyone to stay motivated. I also recommend checking out Episode 103, where I cover tips for getting through slow periods. Then, I get into the main content, focusing on three key strategies for using Facebook (or Meta) ads to generate leads: traditional lead generation ads, outbound communication ads, and two-way communication ads through platforms like Messenger and WhatsApp. I break down each strategy with practical tips and examples, making this episode a must-listen for anyone who wants to step up their lead generation game with social media ads.

I go over three key types of lead generation ads on the Meta platform – traditional lead generation ads, outbound communication ads, and two-way communication ads.

Traditional Lead Generation: These ads are all about addressing client problems and encouraging discovery calls, which makes them perfect for service-based businesses.

Outbound Communication: Lead form ads within Meta are super user-friendly and tend to have higher conversion rates, but they do require businesses to be on top of their follow-ups.

Two-Way Communication: Using Messenger and WhatsApp for ads allows for a more conversational approach, which helps build trust and convert leads more effectively.

Testing and Tracking: I also emphasise the importance of testing different ad creatives, targeting different audiences, and keeping a close eye on performance. This way, you can understand your conversion rates better and fine-tune your strategies.