Having worked with different clients across different services and industries, Eva soon realised e-commerce was her thing as there are so many more opportunities to grow and scale. This episode is full of golden tips on all the things you can be doing before you even think about paid ads. The importance of knowing your numbers, as well as testing your client journey to name a couple of them.
Eva and her team currently manage paid advertising campaigns for their clients on Google, Facebook, Instagram, and Tik Tok. She talks about there being so many opportunities with Tik Tok as it’s still quite new, and more and more people are engaging with this platform.
They chat about what the process looks like moving from doing your own advertising to moving to working with an agency, and the costs and fees that come with that. As well as all the things you can do before engaging an agency. Which again involves knowing your numbers, knowing your client avatar, knowing what your competitors are doing, and more.
Whether you’re just starting out or ready to engage with a digital marketing agency, this episode will give you so many insights, and things you can start doing today for a better future.
They also discuss having the right foundations in place. How important it is to not only understand your client journey but understand your customer lifetime value… return on advertising spend is great, but if you understand your customer is coming to your website with a small spend to test it out, before they make another purchase, then another at a slightly higher value, if you know this journey, it’s gold. By knowing this you will be able to make your marketing smarter because all this information is important to make your business profitable and more strategic.
If you’re ready to scale your e-commerce business, I highly recommend jumping over to Eva’s website to book a free strategy call. You can connect with Eva here: