made simple

Have you tried Ads with no success?

Would you love to be running ads on Facebook that grow your business but wonder if this is all just a far-off dream?

Stop daydreaming about using Facebook Ads in your business and start imagining yourself with successful ad campaigns that grow your business.

Seriously, the key to unlock Ads success is something that can be learnt. It is about translating outstanding marketing and advertising practices onto this platform.

I have been working in advertising and marketing for almost 25 years with the last 10 years focused on digital marketing.

 I would love to help you get confident and get results using Ads! I know that there is so much opportunity on this platform.


Get excited!

This course is just what you have been looking for!
Sick of seeing ads in your newsfeed and wondering how on earth you get results from your advertising investment?

I get it. I feel ya!

If you are just starting out with Facebook Ads, this is the course for you. We will start at the beginning and help you grow your knowledge. We don’t assume you know anything – we start with the basics – definitions, understanding sales funnels and how to work out if you can run ads and remain profitable.

Facebook Ads are the future

Advertising started on Facebook in 2007 (Google Ads started in 2000).

The digital advertising market is now worth $200 + billion annually
but Facebook is the fastest growing with 2021 Ad Revenue of $115b

BUT (deep breathe)..globally

Facebook has over 2.91 billion active monthly users
with just over 2 billion visiting the platform daily (April 2022)
and it is ranked as the #1 social media platform GLOBALLY.

Why Facebook Ads?

Facebook Ads help new customers find you. They offer a highly competitive pricing strategy making it super affordable for you to get up and running.

Through Facebook Ads Manager you can run ads on Facebook, Instagram and more.

Facebook Ads start at $1 a day

Facebook Ads offer lower costs and the ability to do an amazing job at finding your people (it’s called targeting).

Wondering what’s included?

Facebook Ads Made Simple is self-paced meaning you can learn as you like – binge it Netflix-style in a weekend or tackle one module a week- the choice is yours.


Money and Mindset


Sales Funnel


Audience and messaging


Ads and Business Manager


Crafting a great facebook ad


Step-by-step: setting up an ad




Measurement and testing

Module 1

Money and Mindset

Let’s start at the beginning. When it comes to Facebook Ads and spending money, there are so many misconceptions and honestly, a bunch of really inaccurate myths floating around. This module will share some real life examples of ad spend and the return on this so you feel confident in assessing your own business success.

Module 2

Sales Funnel

The sales or marketing funnel is a fantastic place to start when it comes to planning your Facebook Ads. Before you even THINK about running an ad, you really need to understand how the Sales Funnel works, where your potential customer is at and how you can meet them with your offer or information.

Module 3

Audience and messaging

Audiences and how we define them can make or break our ad. Many people have these broads audiences and do not understand why this simply will not work. Learn how to define an audience and how you can craft your message so they are just jumping to click on your ad.

Module 4

Components of Great Ads

When it comes to putting your ad together, it is critical that you understand what are the key components of your Facebook Ad. You need to understand each component as well as how they all work together.

Module 5

Ads and Business Manager

Facebook Ads Manager and Facebook Business Manager seems to change every time you log into it. If you are not sure how to get started, this module will cover the set up of your account and walk you through which option will best suit your business needs.

Module 6

Step by Step Setup

This module will be a step by step walkthrough of the stages of setting up an ad on Facebook. No need to guess this process or simply feel overwhelmed, this is a tutorial you can follow. There are also tutorials for setting up custom, lookalike and saved audiences

Module 7


OK so once you start to feel confident when it comes to running your ads on Facebook, you can start to uplevel this using Remarketing. Do not panic if you have no idea what remarketing is – this module will start with some definitions as well as ideas on how you can use it.

Module 8

Measurement and Testing

Many people run Facebook Ads but have no idea if the ad is a success or not. Further, they do not understand how to judge and assess different places in the funnel. Learn how to judge your ad but also your overall results. This will allow you to use learning and testing to get the most from your Ads.


Still Not Sure?

Have a read of a few more testimonials

This is perfect for a busy business owner…

Once you understand the science behind Facebook Ads, you can start working it! Trust me, you will start to have fun marketing your business.

Keep this under your hat, but there is a tried and tested series of strategies that can help you confidently create ads and understand the process of testing and learning so that your success is coming but it is not necessarily in your first ad.

Having invested my considerable marketing expertise into learning and creating some simple yet effective strategies, I put them all together to help you transform your Facebook Ads.

Now if you are reading this in a little tizz because you are NOT even using Facebook Ads et, don’t panic, this course starts at the beginning but before you know it, you will be creating ads like a pro. It will just take a little bit of learning to get you going.

I have been working in advertising and marketing for over 25 years
and training in Facebook Ads for the last 6 years!

“Sarah you are a GENIUS! I find the techie bits of Facebook ads super confusing, and I need things explained really slowly in a step-by-step way! Working with you took away the fear factor and made it simple and easy. I also have a bit of a creative block when it comes to ad images. Sarah was able to give me straight forward advice and ideas to follow for my ads which really set them apart. I’ve had great results, thank you Sarah!”

Lisa Kniebe, Course Launch Coach

“The facebook advertising workshop is so valuable for small businesses that want to run a Facebook ad but gets lost in the steps involved. There’s lots of step by step information given, useful tips, free stuff that helps, and this makes it achievable!
Thanks for a great workshop!”

Jenny Jones, Better Health Psychology

“Sarah is a real expert on social media, with a flair to teach others. As a beginner, she created a canva challenge which took me through a journey from little knowledge to now where I am confident using Canva to market my business. Sarah is friendly, professional and knowledgeable, she prepares and delivers her challenges and courses to meet the needs of her clients. I would highly recommend her.”
Shona Anderson

” Fantastic FB ads workshop Sarah. I feel motivated to take on the next step into FB advertising. Lots of information and tips. Thank you”
Tanita Senton, Photography

“I attended a Facebook Advertising workshop with Sarah. Her knowledge and presentations are very thorough and up to date. She has a great way of getting the message across and her passion for helping small business is obvious.”
Rae Bateman

“Sarah really knows her stuff. I learnt so much and was so challenged to learn. I am so much more confident now on facebook. Sarah makes it so you can understand it step by step”

Diana Smith, Author

Any Questions?

Here are some questions people have asked before saying “heck, yeah!” to FACEBOOK ADS MADE SIMPLE

I want access now?

Great news – you can log in as soon as you have purchased the course. You will be emailed your login details straight away.

What if I do the course and didn’t get any value?

I am truly sorry if this is your experience but I do not offer a money-back guarantee. I have spent years studying and working in Marketing and hundreds of hours honing my craft training thousands of business owners and I feel incredibly confident you will get immense value from this course.

What if I buy the course and can’t complete it?

Don’t panic! You have lifetime access to the course contents. This gives you plenty of opportunities to complete the course and even go back and revisit some modules. Lifetime means as long as the course exists.

What if I have a question?

There is no formal Q&A that you are able to submit questions for but you can comment on each video within the course or you can email questions and Sarah and her team will respond to you in a timely manner.

Is it for my type of business?

The course has not been created with a specific business type or structure in mind. If you think your business will benefit from running paid ads on Facebook (and most businesses will) then this course is certainly for you.

How much time will I need to commit to the course (I am already so busy)?

This course has been designed to be done at your pace. You can dip into it and take each module as you need to. There is no rush – just make sure you commit some time to it.

I am so excited about this course and I know it is going to be a total game changer for you.

I need this now. Sign me up..

BUY NOW $495

So why listen to me?

Well, I have all the bits of paper and even the t-shirt!

Hey there, I’m Sarah and in case we haven’t met, let me tell you a little bit about me. I am the owner and founder of Online Social Butterfly, a digital marketing agency focused on training and coaching, which I started 11 years ago.

My background was in corporate marketing and communications (with a big focus on advertising) for over 15 years.

I love nothing more than helping small business owners just like you unlock the key to success when it comes to building your empire online. I know with the right knowledge and tools, you can use digital marketing to consistently grow your audience, your reach and ultimately, your sales.

I am so excited to share my knowledge about Facebook Ads with you to help you grow your business..

“Wow! Sarah was amazing. I thought that I would possibly be confronted with all Jargon I did not understand and that how could I possibly learn much in 1 hour. Sarah you are the Bomb. From the way the information was delivered, the content and the sincerity. You gave me confidence that I can give this a go. Thank you Sarah, I look forward to meeting with you again soon.”
Leeas Levin

“Thank you Sarah for teaching me FB Ads!
Highly recommended for any business owners looking to launch effective FB Ads for their business. “

Andrew McAuley, Visa Makers



made simple


Facebook Ads Made Simple is just what you have been looking for to master this platform. Sign up now and let’s get you started!