Consider this timeline
2007: The first iPhone was launched with new “touch-screen technology”
2008: The “App store” was launched. Over 1 billion apps were downloaded in the first year
2008: The first Android phone was released
2010: just under 7% of all internet traffic was via mobile devices
2013: just over 25% (one quarter) of all internet traffic is via mobile devices
2014: smartphone penetration in Australia is at 66% (Singapore has the highest penetration globally at 85%)
2014: Research revealed on average, a household has 8 internet-connectable devices. This is the average household. When homes contain children, the number goes up significantly.
2015: The term “multi-screening” comes into popular use, meaning looking at more than one screen at a time – ie watching tv and reading your phone at the same time.
Internet usage trends
In 2015, this is what internet users look like:
- 91% own a PC/laptop
- 80% own a smart phone
- 47% own a tablet
- 37% own a games console
But things are poised to keep on changing – check out these emerging devices:
- 34% own a smart TV (that can connect to the internet)
- 9% own a smart watch
- 7% own a smart wristband
Now there is really no denying it. We walk around every day and see it all the time. People scrolling on their phone, looking at Facebook. But here are some serious stats (courtesy of TechCrunch)
- 526 million of Facebook’s monthly active users ONLY access Facebook via their mobile devices.
- This represents 38% of Facebook’s monthly active users.
- 745 million daily active users access Facebook on a mobile device
- 1.19 billion of its monthly active users access it on a mobile (but not exclusively)
So what can you be doing to better capture this mobile traffic?
Here are a couple of key actions you need to take to stay in the game in this mobile-dominant market.
Is your website mobile-responsive? Not only will you be penalised in search results if you website is not mobile responsive but when people view your website on a mobile device, it will not look good and therefore your chances of conversion are reduced. If you are not sure if you website is mobile-friendly, click here to go to this handy link from Google.
Are you capturing mobile users with your Facebook page? There are a couple of tricks to help your page view better on a mobile device. The first thing you need to do is go and look at your page on a mobile device and see what is working and what is not. I recommend you take a look at the About section on your page as this is what is often overlooked.
Now for your homework – check your website and Facebook page out on a mobile device and note how it looks and functions.