How to

PIVOT

your business

ONLINE

A series of interviews with different businesses who are pivoting their business right now in response to the COVID-19 Crisis.

How to

PIVOT

your business

ONLINE

A series of interviews with different businesses who are pivoting their business right now in response to the COVID-19 Crisis.

1: Managing your Community

Stirling Business Association (SBA)

 

In this interview, I chat with Yvonne who is the CEO of Stirling Business Association (SBA). This business is focused on supporting a community of small businesses via a range of activities including networking, training and in-person events. We discuss ideas about how this can be pivoted.

Find out more about Stirling Business Association here.

2: Adjusting when your business relies on local markets

Kri:ei’tiviti

 

In this interview, I chat with Kareena who is the owner of Kri:ei’tiviti (pronounced creativitiy). This business makes handmade soaps that are sold at local markets and whilst Kareena did have an online store most of her business comes from in-person sales.

She generously shared some of her latest ideas and also brainstormed a couple of new ones too.

Find out more about Kri:ei’tiviti here

,3: When your business is all about in-person workshops and training

Safe 4 Kids

 

In this interview, I chat with Holly-Ann who is the founder and owner of Safe 4 Kids, an amazing business that teaches protective behaviours to children. Sadly, her business has been hit hard by the current crisis as she is no longer able to deliver in-person workshops. We chatted about how she can get the word out about her online course and potentially quickly get some online workshops up and running.

Find out more about Safe 4 Kids here

4: Show up and build your community

Youthful Transformations

 

In this interview I chat with Jan from Youthful Transformations. Jan is worried that with the lack of surplus money, her business will be impacted. We chatted about showing up and connecting with your community and keeping them engaged during the quiet times.

Find out more about Youthful Transformations here

5: When your business is forced to close, what can you do?

Urban Bliss Massage

 

In this interview I chat with Catherine (Cat) the owner of Urban Bliss Massage Therapy. Her business has been forced to close due to the government mandate. We chat about alternative ideas she can use to grow her business using online programs and courses.

Find out more about Urban Bliss Massage here

6: Building a community when you are quiet

Perway Construction Services

 

In this interview, I chat with Louise who is the owner of Perway Construction Services. Their business is focused on home renovations and naturally this has become extremely quiet as people are not spending money during these uncertain times. Louise shared some of her fabulous ideas around building a community via a Facebook Group.

Find out more about Perway Construction Services here

7: Creating a fun (virtual) party experience

Arbonne Consultant

 

In this interview I chat with Natalie who is an Arbonne Consultant. Like many businesses, she will struggle with sales as people start to watch their pennies. We chatted about a couple of ideas to connect her community and also support them during this difficult time.

Find out more about Natalie here

8: A quick round up from me

Online Social Butterfly