Facebook Ads Made Simple

Don’t waste money on Facebook Ads

Want to grow your business using Facebook Ads but scared of throwing money down the drain. This comprehensive course includes 10 modules:

• Money and Mindset
• Sales Funnel
• Audience and messaging
• Structure of an ad
• Overview of Ads Manager and Facebook Business Manager
• A Guide to FB Ads Structure
• Crafting a great ad
• Step-by-step: setting up an ad
• Remarketing
• Measurement and testing

PLUS some amazing BONUSES to really get you feeling confident!

FACEBOOK

ADS

made simple

FACEBOOK

ADS

made simple

Would you love to be running ads on Facebook that grow your business but wonder if this is all just a far-off dream?

Have you tried Ads with no success?

Stop daydreaming about using Facebook Ads in your business and imagining yourself with successful ad campaigns that grow your business.

Seriously, the key to unlock Ads success is something that can be learnt. It is about translating outstanding marketing and advertising practices into this platform.

I have been working in advertising and marketing for almost 25years with the last 9 years focused on digtial marketing.

 I would love to help get confident and get results using Ads! I know that there is so much opportunity on this platform.

$673billion was spent on Facebook Ads in 2019

save 50% during pre-sale: ends sunday 23rd august

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

save 50% during pre-sale: ends sunday 23rd august

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

Get excited!

This course is just what you have been looking for!

Sick of seeing ads in your newsfeed and wondering how on earth you get results from your advertising investment?

I get it. I feel ya!

Trust me when I say you cannot be ignoring this marketing opportunity.

Advertising is powerful

The average revenue return per user is $7.05

It is ranked as the # 1 social media platform in Oz.

BUT (deep breathe)..globally

Instagram has over 1.785 billion active monthly users

and 300 million of them use Stories every day! 

Let’s talk business

In 2019, the average price for Facebook Ads decreased 6%.

Over the same period there was a 37% increase in ad impressions.

That means ads cost less and get more eyeballs

The average cost per click is $1.72 – do you know what that means?

 

save 50% during pre-sale: ends sunday 23rd august

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

save 50% during pre-sale: ends sunday 23rd august

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

Wondering what’s included?

Facebook Ads Made Simple is self-paced meaning you can learn as you like – binge it Netflix-style in a weekend or tackle one module a week- the choice is yours.

Bonuses

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Ad Compliance Checklist

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21 free stock image websites

Modules

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1: Money and Mindset

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2: Sales Funnel

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3: Audience and messaging

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4: Structure of an ad

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5: Overview of Ads Manager and Facebook Business Manager

Z

6: A Guide to FB Ads Structure

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7: Crafting a great ad

Z

8: Step-by-step: setting up an ad

Z

9: Remarketing

Z

10: Measurement and testing

So if you are a busy business owner…

and you are at the point where you are grappling with Facebook Ads, then this might sound familiar:

• You have used the boost feature but got nothing
• You don’t know how to measure your ad success
• You feel totally lost when you log into Ads Manager

You are so close to giving up but you don’t..

You see all those ads running in your newsfeed and have heard those urban-myth style success stories of people making millions running ads but you have no idea if any of that is even possible!

If only there was some super-easy strategies that would help you?

The good news is there are! Once you understand the science behind Facebook Ads, you can start working it! Trust me, you will start to have fun marketing your business.

Keep this under your hat, but there is a tried and tested series of strategies that can help you confidently create ads and understand the process of testing and learning so that your success is coming but it is not necessarily in your first ad.

Having invested my considerable marketing expertise into learning and creating some simple yet effective strategies, I put them all together to help you transform your Facebook Ads.

Now if you are reading this in a little tizz because you are NOT even using Facebook Ads et, don’t panic, this course starts at the beginning but before you know it, you will be creating ads like a pro. It will just take a little bit of learning to get you going.

Module 1

Let’s start at the beginning. When it comes to Facebook Ads and spending money, there are so many misconceptions and honestly, a bunch of really inaccurate myths floating around. This module will share some real life examples of ad spend and the return on this so you feel confident in assessing your own business success.

Module 2

The sales or marketing funnel is a fantastic place to start when it comes to planning your Facebook Ads. Before you even THINK about running an ad, you really need to understand how the Sales Funnel works, where your potential customer is at and how you can meet them with your offer or information.

Module 3

Audiences and how we define them can make or break our ad. Many people have these broads audiences and do not understand why this simply will not work. Learn how to define an audience and how you can craft your message so they are just jumping to click on your ad.

Module 4

 When it comes to putting your ad together, it is critical that you understand what are the key components of your Facebook Ad. You need to understand each component as well as how they all work together.

Module 5

Facebook Ads Manager and Facebook Business Manager seems to change every time you log into it. If you are not sure how to get started, this module will cover the set up of your account and walk you through which option will best suit your business needs.

Module 6

If you have logged into Facebook Ads Manager and felt completely lost, this module will walk you through the ad structure: Campaign, Ad Set and Ad. Understand how it works and how simple it can be once you understand this!

Module 7

The science behind a great ad has not really changed since the Mad Men-style days of advertising. In this module, you will learn this science including how to make decisions on aspects such as copy (words) and images that will enhance your advertising message.

Module 8

This module will be a step by step walk through of the stages of setting up an ad in Facebook. No need to guess this process or simply feel overwhelmed, this is a tutorial you can follow.

Module 9

OK so once you start to feel confident when it comes to running your ads on Facebook, you can start to uplevel this using Remarketing. Do not panic if you have no idea what remarketing is – this module will start with some definitions as well as ideas on how you can use it.

Module 10

Many people run Facebook Ads but have no idea if the ad is a success or not. Further, they do not understand how to judge and assess different places in the funnel. Learn how to judge your ad but also your overall results. This will allow you to use learning and testing to get the most from your Ads.

Bonus Content.

Sounds awesome? Sign me up

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

Sounds awesome? Sign me up

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

I have been working in advertising and marketing for over 25 years and training in Facebook Ads for the last 4.

Here is what a few of my fans had to say..

“Sarah is a wealth of information which she is most generous in sharing. She was able to show me a huge number of small tips and tricks that I could use immediately.”
Jenny Cole

“Sarah’s great personality is so motivating – you just want to lift your marketing game and of she, she has lots of great knowledge to share”

Kristy Dye

“I attended Sarah’s Instagram Workshop, great value provided with a workbook with steps how to implement discussed topics.”

Dafydd

“Your knowledge has inspired many of us and helped us move forward with our businesses”
Renae Hutcheson

“Sarah is an awesome trainer on all aspects of social media. She is patient & gives you great tips to succeed. I would highly recommend her services to anyone wanting to improve their online skills!”
Marina: Nutrimetics

“Did you know you are freaking awesome
And us groupies adore you
Truly helping my business and me reach my potential !!!
And making it so much fun”
Catherine Shovlin

“Sarah is a great teacher of all things social media and this group is great for us all to come together and work with her on learning as much as we can. Thank you xx”

Michelle Windram

Sounds awesome? Sign me up

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

Sounds awesome? Sign me up

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

Got questions?

Here are some questions people have asked before saying “heck, yeah!” to FACEBOOK ADS MADE SIMPLE

I want access now?

The pre-sale price is SUCH good value because you will have to wait patiently for the doors of the Academy to open. Hang tight – it is Monday 24th August.

What if I do the course and didn’t get any value?

I am truly sorry if this is your experience but I do not offer a money-back guarantee. I have spent years studying and working in Marketing and hundreds of hours honing my craft training thousands of business owners and I feel incredibly confident you will get immense value from this course.

What if I buy the course and can’t complete it?

Don’t panic! You have lifetime access to the course contents. This gives you plenty of opportunities to complete the course and even go back and revisit some modules. Lifetime means as long as the course exists.

What if I have a question?

There is no formal Q&A that you are able to submit questions for but you can comment on each video within the course or you can email questions and Sarah and her team will respond to you in a timely manner.

Is it for my type of business?

The course has not been created with a specific business type or structure in mind. If you think your business will benefit from running paid ads on Facebook (and most businesses will) then this course is certainly for you.

How much time will I need to commit to the course (I am already so busy)?

This course has been designed to be done at your pace. You can dip into it and take each module as you need to. There is no rush – just make sure you commit some time to it.

I want access now?

The pre-sale price is SUCH good value because you will have to wait patiently for the doors of the Academy to open. Hang tight – it is Monday 24th August.

What if I have a question?

There is no formal Q&A that you are able to submit questions for but you can comment on each video within the course or you can email questions and Sarah and her team will respond to you in a timely manner.

What if I do the course and didn’t get any value?

I am truly sorry if this is your experience but I do not offer a money-back guarantee. I have spent years studying and working in Marketing and hundreds of hours honing my craft training thousands of business owners and I feel incredibly confident you will get immense value from this course.

Is it for my type of business?

The course has not been created with a specific business type or structure in mind. If you think your business will benefit from running paid Ads on Facebook (and most businesses will) then this course is certainly for you.

What if I buy the course and can’t complete it?

Don’t panic! You have lifetime access to the course contents. This gives you plenty of opportunities to complete the course and even go back and revisit some modules. Lifetime means as long as the course exists.

How much time will I need to commit to the course (I am already so busy)?

This course has been designed to be done at your pace. You can dip into it and take each module as you need to. There is no rush – just make sure you commit some time to it.

I am so excited about this course and I know it is going to be a total game changer for you.

I need this now. Sign me up..

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

I need this now. Sign me up..

Secure your place in the Facebook Ads Made Simple course. Save 50% by purchasing during the pre-sale with a penalty-free payment plan available. Access to the course will be on Monday 24th August so grab it during the pre-sale

BUY NOW DURING PRE-SALE FOR $350 (FULL PRICE $695)

So why listen to me?

Well, I have all the bits of paper and even the t-shirt!

I have been teaching Facebook Marketing since 2014, working in it since 2011 and for the 15 years prior to that, worked in sales and marketing.

Oh, and those bits of paper – I have a degree in Marketing, a Certificate in Direct Marketing, a Post-Graduate Diploma in Business Management and will soon have my Masters in Web Communications. As if all that isn’t enough, I will be starting my PhD next just so I can be Dr Facebook. Yes, enough bits of paper to kill a whole tree – sorry. 🌲

But honestly, all that’s great but what really matters is this. I’ve spent years working closely with business owners just like you. I know your challenges, I hear your concerns and I lie awake at night wondering how I can lighten your load. I love working with business owners where my knowledge and support can transform their efforts, renew their confidence and restore their belief in their marketing superpowers.

So why listen to me?

Well, I have all the bits of paper and even the t-shirt!

I have been teaching Facebook Marketing since 2014, working in it since 2011 and for the 15 years prior to that, worked in sales and marketing.

Oh, and those bits of paper – I have a degree in Marketing, a Certificate in Direct Marketing, a Post-Graduate Diploma in Business Management and will soon have my Masters in Web Communications. As if all that isn’t enough, I will be starting my PhD next just so I can be Dr Facebook. Yes, enough bits of paper to kill a whole tree – sorry. 🌲

But honestly, all that’s great but what really matters is this. I’ve spent years working closely with business owners just like you. I know your challenges, I hear your concerns and I lie awake at night wondering how I can lighten your load. I love working with business owners where my knowledge and support can transform their efforts, renew their confidence and restore their belief in their marketing superpowers.

“Sarah is incredibly passionate and knowledgeable. I am confident about Facebook and now know what I am doing.”

Mike Drew

Bicton Travel

Sarah has the credentials to help you grow your online presence. Her info is relevant up to date and delivered in bite size easy to intro chunks.

Catherine Shovlin

Urban Bliss Massage Therapy

“Discovering Sarah and her group changed EVERYTHING! I did the Canva challenge and learnt so much. I loved that the info was bitesized, that we were given a couple of days to catch up (life happens!), which made it stress free and more enjoyable, giving us more of a chance to see it through. It was perfect”
Gaelle Henriet

I am having trouble and struggling on Facebook with what to post and the rest of it. I have learnt so much that I did not know. Sarah supplied good info and explanations that I understand – it was excellent to listen to and I am happy with the training. I would highly recommend her – it was excellent with good information.

Cita Moi

La Bellacimel Home and Spa

“I am sooo excited about this challenge After the stories one, I have really learned a lot and Canva is something I really want to learn”
Catherine Shovlin

FACEBOOK

ADS

made simple

LET’S GET STARTED 

Facebook Ads Made Simple is just what you have been looking for to master this platform. Sign up now and let’s get you started!

 

FACEBOOK

ADS

made simple

LET’S GET STARTED 

Facebook Ads Made Simple is just what you have been looking for to master this platform. Sign up now and let’s get you started!

Sarah Who?

Sarah Who?

I’m a fast-talking chick with a quick wit and a passion for marketing.

As your Facebook coach, educator and marketing specialist, I work with business owners just like you to transform their efforts when it comes to showing up and getting results on Facebook.

Sarah Thomson, owner of Online Social Butterfly, has been working as a digital marketing educator and strategist for well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience ranges from large multi-nationals, government, not-for-profit and small business.

Sarah Who?

I’m a fast-talking chick with a quick wit and a passion for marketing.

As your Facebook coach, educator and marketing specialist, I work with business owners just like you to transform their efforts when it comes to showing up and getting results on Facebook.

Sarah Thomson, owner of Online Social Butterfly, has been working as a digital marketing educator and strategist for well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience ranges from large multi-nationals, government, not-for-profit and small business.