Facebook Marketing and Advertising Workshop
Are you sick and tired of feeling overwhelmed and disillusioned with marketing your business on Facebook?
Are you wondering if people are actually making money for this business on Facebook or if this is some sort of urban legend?
Let me show you what you have been missing.
Let's spend the day together helping you crack that elusive nut!
Friday 17th January 2020
9.30am – 4pm
Training Room, Stirling Business Centre
Topic 1 – Marketing Fundamentals
There is no point in even attempting Facebook (or anything else for that matter) if you don’t know the basics. Knowing the basics of marketing lays a great foundation.
You will learn:
- Who is your ideal customer avatar
- What problems you solve for them
- The voice and tone of your business
- Branding and how to level up your marketing
Topic 2 – Creating a fabulous Facebook page
TRUTH: you can set up your profile in about 60 seconds but this is your shop front so it is your moment to WOW people.
We will go through some simple but critical steps to help people stop and read when they come to your profile. You will learn all of the latest techniques PLUS some super clever but little-known hacks that will excite your fans when they visit your page.
Topic 3 – Creating posts that get engagement
So posting content that gets engagement seems like a slippery little eel but let me show you how to do this.
I will explain to you what the Facebook Algorithm is, how is works and how you can create posts easily and consistently that will get you engagement. We will go through some key terms and what they all mean. This session will focus on posts that will get you engagement which is the secret sauce when it comes to converting your fans to paying customers. Once you know these techniques, you will find posting a breeze.
Topic 4 – Advertising on Facebook
Many people are totally intimidated at the thought of spending money and in truth, it can feel like you are just throwing money out there with much care.
Let me explain the fundamentals of creating a great ad including:
- Defining your audience
- The different ad formats and how and when to use them
- The Facebook pixel, remarketing and how that all works
- A proven template to creating a great ad
So what do you get?
At the end of this full-day, you will walk away feeling confident about using Facebook as a tool to not only drive engagement but to attract customers and generate sales.
BUT don’t panic, this will not be overwhelming. You will leave with a detailed handbook that has everything in it so you don’t have to remember and take notes on everything I will be teaching, you get to take the handbook home as a ready reference for implementation.
Be sure to check out the reviews to see what other attendees had to say about this training.
Morning and afternoon tea
Q&A and networking
20 in stock