Hi, I’m Sarah

I’m a fast-talking chick with a quick wit and a passion for marketing. I work with female business owners just like you to transform your efforts when it comes to showing up and getting results online.

All About

Sarah Thomson

As your digital coach, educator and marketing specialist, I work with women just like you to transform their efforts when it comes to showing up and getting results on Facebook.

I started Online Social Butterfly in 2011 on a bit of a whim. I totally hated working in the corporate world. I had 2 young boys and a husband that I never saw. I was tired and fed up. I had no idea what I wanted to do, I just knew I wanted out.

So I quit my job and muddled around a bit helping my hubby Grant in his business. I thought starting a business would be easy after all these years in Marketing but in truth, no-one wanted me.

I pressed everyone in my network to see if they wanted to employ me as a marketing consultant. After a bunch of awkward NOs, someone said yes so long as I focused on her online marketing. Sure, I can totally do that!

So really a little luck with a good splash of hard work and my dream of being home with my boys was a reality. I worked hard and what I did totally evolved.

The big change was when I ran my first Facebook workshop titled “Manage your Facebook Page in 10 minutes a day or less” in 2014.

Fast forward 6 years and thousands of students later and I run this amazing business that I love. I get to work with Grant, my husband. We share an office in our home and are generally around for our boys, who are super sporty kids, have lots of demand for our taxi services.

Online Social Butterfly is focused on helping stressed businesswomen ditch that overwhelm, stop lying awake at night wondering what on they are missing when it comes to this darn Digital Marketing stuff.

Our business is focused really on training, whether through LIVE workshops here in our home town Perth or online courses, communities and clubs. I love showing up and helping other woman find the confidence and courage to do the same.

So as well as whiling away a decade or so in corporate marketing, I also dedicated a good chunk of time (and let’s be honest) lots of lost weekends and late nights to further study. On top of my Marketing degree (completed when there was barely any internet), I also have a Certificate in Direct Marketing, Graduate-Diploma in Business Management and if I ever finish my thesis, a Master in Communications Management. There are plans for a PhD just so I can be called Dr Facebook. 😊

Sarah

What I believe in now and always..

• I will be your biggest champion cheering you on every step of the way.
• I am unapologetically fast-talking and straight-shooting.
• My love of learning completes my love of teaching.

My secret superpower is that I show up and rain down value at every point with my clients, sprinkling confidence and clarity as I go.

Lots of Love

Testimonials

Based on 59 reviews.

Reos Crafty Creations

September 10, 2021.

Reo’s Crafty Creations Thank you for the opportunity to engage with Sarah Thomson. My overall experience with her was very clarifying in many areas of the business that I was unsure how to proceed with. Thanks to Sarah’s knowledge and supporting advice, I look forward to making positive changes to my Website and publishing it as soon as I can. It is very comforting to know there is a help I can access if it becomes too overwhelming. I look forward to webinars coming up on Social Media, especially the ‘how to start marketing with Instagram’ run by Sarah, and Digital Marketing workshops.

Simon King

August 26, 2021.

Sarah's amazing Intro to Instagram workshop helped me realise just how much I'd lost touch with the platform. Now I feel informed, empowered, and ready to start authentically engaging with my followers. Let's build that Tribe!

Eddie Davidson

July 13, 2021.

Sarah identified improvements needed in our social media campaign. Her professional, knowledgeable & sometimes humourous approach really worked, giving me the confidence to move forward.

Sharon Brown

June 26, 2021.

Sarah is incredibly knowledgeable in her field, easy to understand and has a beautiful generous spirit. She is an absolute pleasure to spend time with and would highly recommend her!

Marie Yau

June 26, 2021.

I really needed someone who is digital marketing savvy to give me objective advice and next steps with my business. Sarah has such a wealth of industry knowledge, I couldn't be happier with my one-on-one session. She listens really well and provided so much practical and invaluable feedback and advice (specifically for my website, social media platforms and email marketing) that I'm going to implement in my business, pronto! Thanks so much Sarah!

Susie Garcia

June 24, 2021.

Thank you Sarah for your workshop. I was already using Canva, but you took it the step further, and I will definitely put all this learning into practice. Oh, and I loved your delivery - very clear & professional. Thanks 🙂

Joslyn Hill

June 18, 2021.

Sarah was amazing she was so quick in helping me get my Facebook published it would have taken me hours to do what she did in one hour so many good tips too! I learnt a lot 😊

Judy Senn

June 18, 2021.

Had a fantastic one hour session with Sarah through the ASBAS program, Business Station. She was able to have a look at numerous areas of my business and social media platforms, make suggestions and give advice. Sarah's depth of expertise and knowledge of small business and social media is immense and I highly recommend you engage her services whether through the ASBAS program or Online Social Butterfly.

Hey Hey

June 13, 2021.

Sarah gave me so much information and knowledge on marketing, advertising, content, strategies - the list goes on. Sarah knows her stuff and comes highly recommended for any business looking for expert advise on all things marketing. Thanks Sarah !!

Belinda Aditya

June 5, 2021.

I had a one on one call with Sarah today and It was amazing..... She certainly knows her stuff. I left feeling inspired, motivated and felt connected again. I cant recommend the importance of having professional guidance to help you with your business. Thank you again Sarah for showing me how to move forward from already achieving my goals to being able to expand and continue growing. I cant wait to see what I will create now

Instagram

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Oct 16

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⭐ Kind words ⭐

Love reading testimonials like this - YES, I totally love what I do. Teaching marketing is my happy place 🙂

(this testimonial is taken from my Marketing Fundamentals Masterclass)

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson ##marketingexpert #marketingexperts #marketingstrategy #marketingdigital #marketingonline #marketingtips #marketing101 #marketingclass #marketingmasterclass #marketingfundamentals #marketingmastery #businessmarketing #idealcustomer #avatar #targetmarketing #marketingtips4you #marketingtips101 #marketingtipsandtricks #marketingtipsforbusiness #marketingtipsonline #onlinemarketingstrategies #onlinemarketingtips #onlinemarketingsuccess #onlinemarketingtraining #brandingsuccess #brandingstrategies #brandingguidelines ...

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Oct 15

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#gratitudesaturday

❤ OK, so the working week is officially over. Let's reflect and find some gratitude for the week that was.

What is one thing that you are grateful for when it comes to running your own business?

#gratitude #sharethelove ...

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Oct 15

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𝐆𝐞𝐭 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

Would you like to get confident when it comes to marketing in your business? You do not need to invest thousands of dollars and endless hours into this. Let me teach you.

My Marketing Fundamentals Masterclass is just what you need. Invest an hour of your time and walk away feeling confident. You will understand how to apply the fundamentals of marketing to all aspects of your business.

The masterclass is delivered online so you can watch and learn when it is convenient for you.

Best of all, this masterclass is 𝐎𝐍 𝐒𝐀𝐋𝐄 until the 31st of October. Grab it for only $47 (normally $198)

Grab it now >> link in bio

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson ##marketingexpert #marketingexperts #marketingstrategy #marketingdigital #marketingonline #marketingtips #marketing101 #marketingclass #marketingmasterclass #marketingfundamentals #marketingmastery #businessmarketing #idealcustomer #avatar #targetmarketing #marketingtips4you #marketingtips101 #marketingtipsandtricks #marketingtipsforbusiness #marketingtipsonline #onlinemarketingstrategies #onlinemarketingtips #onlinemarketingsuccess #onlinemarketingtraining #brandingsuccess #brandingstrategies #brandingguidelines ...

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Oct 14

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😬 Does your Facebook Page look kinda unloved & lonely? Do you dread looking at how many fans you have? Don't be sad!

STOP Googling "how to get more likes on your page?" There are almost 3 million results - nobody has time to wade through all that!

My simple and effective guide 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐚𝐠𝐞 𝐋𝐢𝐤𝐞𝐬: 𝟐𝟎 𝐅𝐚𝐬𝐭 𝐓𝐢𝐩𝐬! has 20 great strategies that will help you grow your page following.

All of them are tried and tested and yes, none of them require spending money on ads - this eBook is all about organic strategies.

Remember, you do not have to settle for low likes - you can enjoy having more followers and seeing your numbers grow consistently.

Download it from the link in my bio or send me a DM

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson #fbtips #facebooktips #facebooktipsforbusiness #facebookchallenge #facebooktip #facebookadvertising #facebookads
#facebookbusiness #facebooktrainers #facebooktools
#socialmedia #socialmediaconsultant #socialmediaexpert #socialmediagrowth #socialmediachallenge #socialmediafacts #marketingtips #socialmediamanager #socialmedia #socialmediaconsulting #socialmediahelp #marketingtipsforyou #socialmediaguru #socialmediacoach #socialmediatips #socialmediamarketingtips #socialmediatools ...

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Oct 14

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#marketingtips

Growing your business is easy BUT we can be guilty of totally overthinking this. Follow these steps and apply them consistently and absolutely your business will grow.

The secret sauce in marketing is CONSISTENCY.

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson ##marketingexpert #marketingexperts #marketingstrategy #marketingdigital #marketingonline #marketingtips #marketing101 #marketingclass #marketingmasterclass #marketingfundamentals #marketingmastery #businessmarketing #avatar #targetmarketing #marketingtips4you #marketingtips101 #marketingtipsandtricks #marketingtipsforbusiness #marketingtipsonline #onlinemarketingstrategies #onlinemarketingtips #onlinemarketingsuccess #onlinemarketingtraining #brandingsuccess #brandingstrategies #brandingguidelines ...

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Oct 13

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Raving fans...

reading this could not make me any happier! I love hearing that a client has gotten so much value from my Marketing Fundamentals Masterclass.

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson ##marketingexpert #marketingexperts #marketingstrategy #marketingdigital #marketingonline #marketingtips #marketing101 #marketingclass #marketingmasterclass #marketingfundamentals #marketingmastery #businessmarketing #idealcustomer #avatar #targetmarketing #marketingtips4you #marketingtips101 #marketingtipsandtricks #marketingtipsforbusiness #marketingtipsonline #onlinemarketingstrategies #onlinemarketingtips #onlinemarketingsuccess #onlinemarketingtraining #brandingsuccess #brandingstrategies #brandingguidelines ...

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Oct 12

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💬 Facebook Quick Tip

One of the most common complaints I hear about social media is that you simply have no time to write your posts.

I always say - let's not be doing them daily - take some time out and schedule your posts in advance. It will pay off in so many ways.

I personally like to use a combination of tools - my faves are RecurPost as this lets me schedule to Facebook, Instagram, Twitter, LinkedIn and Google My Business. I then use Facebook Creator Studio for posts a little more on the fly.

Do you use scheduling tools? What is your fave?

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson #fbtips #facebooktips #facebooktipsforbusiness #facebookchallenge #facebooktip #facebookadvertising #facebookads
#facebookbusiness #facebooktrainers #facebooktools
#socialmedia #socialmediaconsultant #socialmediaexpert #socialmediagrowth #socialmediachallenge #socialmediafacts #marketingtips #socialmediamanager #socialmedia #socialmediaconsulting #socialmediahelp #marketingtipsforyou #socialmediaguru #socialmediacoach #socialmediatips #socialmediamarketingtips #socialmediatools ...

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Oct 12

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💥💥 Branding Basics 💥💥

When you get your logo created, it is vital that you see how it will look in different variations. Here are some that you should get from your designer:

📌 Without the tagline
📌 In black and white
📌 As an abbreviation
📌 Turned into a square

All of these variations will be useful for your business moving forward. ...

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Oct 11

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Would you love to learn the 3 simple steps that will allow you to master digital networking?

Here is the thing, digital networking is something that can become part of your marketing strategy. If you love the idea of networking at home but have found that your pets 🐱 aren't really the type to help grow your biz, the good news is, a huge network of over 2 billion peeps is right at your fingertips; no suit, awkward handshake and daggy business cards required.

😬 So if you have heard that you can totally use Facebook as a networking tool but have no idea how to go about it, I got you! Let me make it easy for you with my ultimate guide that breaks it down into 3 easy, fast-action steps.

In this guide you'll learn:
☑️ How to optimise your personal profile so you put your best "digital" foot forward.
☑️ Work out what groups will work for your business and how to give yourself credibility.
𝐏𝐋𝐔𝐒.. a little-known strategy to skyrocket your visibility.

Download it from the link in my bio or send me a DM

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson #fbtips #facebooktips #facebooktipsforbusiness #facebookchallenge #facebooktip #facebookadvertising #facebookads
#facebookbusiness #facebooktrainers #facebooktools
#socialmedia #socialmediaconsultant #socialmediaexpert #socialmediagrowth #socialmediachallenge #socialmediafacts #marketingtips #socialmediamanager #socialmedia #socialmediaconsulting #socialmediahelp #marketingtipsforyou #socialmediaguru #socialmediacoach #socialmediatips #socialmediamarketingtips #socialmediatools ...

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onlinesocialbutterfly

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Oct 11

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STOP! You need to give yourself a break and stop getting overwhelmed when it comes to marketing.

I would love you to feel confident when it comes to marketing in your business. You do not need to invest thousands of dollars and endless hours into this. Let me teach you.

My Marketing Fundamentals Masterclass is just what you need. Invest an hour of your time and walk away feeling confident. You will understand how to apply the fundamentals of marketing to all aspects of your business.

The masterclass is delivered online so you can watch and learn when it is convenient for you.

Best of all, this masterclass is 𝐎𝐍 𝐒𝐀𝐋𝐄 until the 31st of October. Grab it for only $47 (normally $198)

Grab it now >> link in bio

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson ##marketingexpert #marketingexperts #marketingstrategy #marketingdigital #marketingonline #marketingtips #marketing101 #marketingclass #marketingmasterclass #marketingfundamentals #marketingmastery #businessmarketing #idealcustomer #avatar #targetmarketing #marketingtips4you #marketingtips101 #marketingtipsandtricks #marketingtipsforbusiness #marketingtipsonline #onlinemarketingstrategies #onlinemarketingtips #onlinemarketingsuccess #onlinemarketingtraining #brandingsuccess #brandingstrategies #brandingguidelines ...

12 4

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Oct 10

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Need some post inspo for the week ahead? Here you go...

#onlinesocialbutterfly
#creatinginspiringconnecting
#instagramtips
#instagramtip
#instagramhelp
#instagramhelper
#instagramchallenge
#instagramchallenges
#instagramcoach
#instagramcommunity
#instagramcreative
#socialmedia
#socialmediamarketingtips
#socialmediaconsultant
#socialmediatraining
#socialmediagrowth
#socialmediachallenge
#socialmediafacts
#socialmediatrends
#marketingtips
#socialmediamanager
#socialmediaexpert
#socialmediaconsulting
#marketingtipsforyou
#socialmediaguru
#socialmediacoach
#socialmediatips
#socialmediamarketingtips
#socialmediaqueen
#socialmediatools ...

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Oct 10

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#startrightsunday

Don't get in your own head about what everyone else is doing. Switch up your thinking and remind yourself - there is enough to go around.

#onlinesocialbutterfly #creatinginspiringconnecting #sarahthomson #startrightsunday #sundaymotivation #motivationquote #motivationalquotes #inspiration #inspirationquotes #inspirationalquotes #marketingtips #smallbusinesstips #smallbusinesstip #smallbusinessinspiration #smallbusinessmindset #successmindset #mindsetstrategy #mindsetquote #winningmindset #winninggoals #businessmindset #businessgoals #businesssuccess #entrepreneur #entrepreneurmindset #smallbusinesssuccess #smallbusinesschampion #smallbusinesscoach #smallbusinesscheerleader ...

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