
All About
Sarah Thomson
As your digital coach, educator and marketing specialist, I work with women just like you to transform their efforts when it comes to showing up and getting results on social media.
I started Online Social Butterfly in 2011 on a bit of a whim. I totally hated working in the corporate world. I had 2 young boys and a husband that I never saw. I was tired and fed up. I had no idea what I wanted to do, I just knew I wanted out.
So I quit my job and muddled around a bit helping my hubby Grant in his business. I thought starting a business would be easy after all these years in Marketing but in truth, no-one wanted me.
I pressed everyone in my network to see if they wanted to employ me as a marketing consultant. After a bunch of awkward NOs, someone said yes so long as I focused on her online marketing. Sure, I can totally do that!
So really a little luck with a good splash of hard work and my dream of being home with my boys was a reality. I worked hard and what I did totally evolved.
The big change was when I ran my first Facebook workshop titled “Manage your Facebook Page in 10 minutes a day or less” in 2014.
Fast forward 8 years and thousands of students later and I run this amazing business that I love. I get to work with Grant, my husband. We share an office in our home and are generally around for our boys, who are super sporty kids, have lots of demand for our taxi services.
Online Social Butterfly is focused on helping stressed businesswomen ditch that overwhelm, stop lying awake at night wondering what on they are missing when it comes to this darn Digital Marketing stuff.
Our business is focused really on training, whether through LIVE workshops here in our home town Perth or online courses, communities and clubs. I love showing up and helping other woman find the confidence and courage to do the same.
So as well as whiling away a decade or so in corporate marketing, I also dedicated a good chunk of time (and let’s be honest) lots of lost weekends and late nights to further study. On top of my Marketing degree (completed when there was barely any internet), I also have a Certificate in Direct Marketing, Graduate-Diploma in Business Management and finally, a Masters in Communications Management. There are plans for a PhD just so I can be called Dr Facebook. ????
Sarah
Qualifications
- Masters in Communications Management
- Bachelor of Commerce (Marketing)
- Post-Graduate Diploma in Business Management
- Certificate in Direct Marketing
- Advisor and trainer for the ASBAS (Digital Solutions Program)
- Mentor for the Boosting Female Founders Program
- Trainer for the Entrepreneurship Facilitators Scheme
- Trainer for the Small Business Development Corporation
- Trainer for various local governments in WA
Experience
Under various government programs I have delivered over 3000 mentoring sessions to small business owners
I have trained over 2000 business owners in using AI
In 2023, I trained online and in-person over 4000 people in various digital marketing topics
Fun Facts
• I will be your biggest champion cheering you on every step of the way.
• I am unapologetically fast-talking and straight-shooting.
• My love of learning completes my love of teaching.
My secret superpower is that I show up and rain down value at every point with my clients, sprinkling confidence and clarity as I go.
Lots of Love
Testimonials
🎪 The Social Circus Podcast 🎪
EP145 - Unravelling the Midlife Mess
Have you ever hit pause and asked yourself — Who am I without my work? That’s exactly where my guest, Sharon Wilkes Burke, found herself after 30 years as a hair and makeup artist.
We dive into the messy middle of midlife — those moments of uncertainty, self-reflection, and big shifts. Sharon shares how journaling became her tool for composting the parts of herself that no longer served her. Plus, we chat about the power of radical self-kindness when everything feels wobbly.
It’s a raw, honest, and empowering conversation that’ll leave you feeling seen if you’re in the thick of figuring it all out.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
🚨 Content creators, coaches, biz owners… this one’s for YOU! 🚨
Tired of scrambling for content every single week? 😵💫
What if you could batch MONTHS of scroll-stopping B-Roll in just ONE fun-filled day? 🎬✨
Join me for B-Roll Content Creation Day on Monday, 11th April at the stunning Creative Space in Mandurah 💫
✅ You’ll work in pairs (no awkward solo filming 🙌)
✅ Leave with a phone FULL of ready-to-use content for Reels, TikToks & more
✅ Enjoy morning tea, lunch, and heaps of laughs along the way
💸 Your ticket: $197 — yep, that’s it for a whole day of content done!
📣 LIMITED SPOTS — this WILL sell out
🎟️ Ready to create content the easy (and fun) way? DM or comment "Video" and grab your spot!
#ContentCreation #BRoll #ReelsContent #BatchCreate #MandurahBusiness #WomenInBusiness #SocialMediaContent #ContentDay
Bye-bye, posting panic - hello, effortless content! 🚀✨
Stay ahead of the game with these fresh content ideas and keep your feed flowing all week long. Let’s make creativity easy! 💡🔥
#ContentIdeas #SocialMediaTips #ContentCreation #ContentMarketing #SocialMediaStrategy #MarketingMadeEasy #CreateAndInspire #InstagramMarketing #ContentPlanning #MarketingForEntrepreneurs #PostWithPurpose #StayConsistent #ContentThatConverts #SocialMediaGrowth #ReelIdeas #SmallBizMarketing #GrowYourBrand #ContentStrategy #NoMoreBlankScreens #MarketingSimplified #PlanPostProfit #ConsistencyIsKey #EngagingContent #BossBabeMarketing #DigitalMarketingForBeginners #OnlineSocialButterfly #CreatingInspiringConnecting #SarahThomson #DigitalMarketingCoach #DigitalMarketingInspo
Honored to have hosted the International Women’s Day celebration last March 7, 2025, at Pan Pacific Hotel!
It was an incredible event filled with inspiration, empowerment, and meaningful conversations. Thank you to everyone who attended and made the day so special - your energy and support made it unforgettable! 💖✨
#IWD2025 #EmpoweredWomen #GratefulHeart
🚀 𝐅𝐑𝐄𝐄 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐮𝐬𝐢𝐧𝐠 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐭𝐨 𝐬𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐥𝐚𝐮𝐧𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬! 🚀
Feeling a bit overwhelmed by all the planning and tasks that go into your next big launch? I’ve got the solution! 🌟
Grab my FREE guide on how to use ChatGPT to take the stress out of launching and turn your ideas into action. 🎯 Whether you’re prepping for a prelaunch or finalising the details, this guide has everything you need to plan a seamless launch and ensure success from start to finish. ✨
🎉 What’s inside?
✅ Prelaunch ideas – Never run out of creative inspiration with ChatGPT prompts to get the ideas flowing. 🚀
✅ Launch event strategies – Discover how to brainstorm and plan launch events that engage and convert. 💥
✅ The launch process – From waitlists to emails and post-launch evaluation, let AI guide you through it all! 🌟
Don’t wander in the launch wilderness – let me help you map out your path to a successful launch with this FREE guide. 🎉
💬 COMMENT or DM the word "PROMPT" to sign up.
#chatgpt #chatgpt4 #chatgptai #chatgpttips #chatgpttutorial #chatgptforbusiness #aiforbusiness #aiforbusinesses #aiforbusinessgrowth #aiforbusinesssuccess #digitalproductlaunch #digitalproducts #digitalproductcourse #digitalproductdesign #chatgptpromptengineering #chatgptprompt #chatgptprompts #prompts #promptschatgpt #courselaunch #courselaunchtips #courselaunchsupport #ai #digitalcourseblueprint #digitalproduct #digitalproductideas #onlinecourse #onlinecoursehelp #onlinecoursetips #onlinecourselaunch
🎪 The Social Circus Podcast 🎪
EP144 - Navigating Endo & Menopause
What if menopause didn’t mean the end of your endometriosis? That’s exactly what we’re talking about in this episode with the incredible Julie Farrelly from My Menopause Clinic.
We unpack the complex relationship between endo and menopause (hint: it’s not as simple as you’d think) and chat about why your care needs to be holistic, personalised, and empowering—because midlife is meant to be a time we thrive, not just survive.
Tune in for insights, practical tips, and a whole lot of heart.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
Say goodbye to posting struggles! 🚀✨
Here are some fresh content ideas to keep you inspired and your feed flowing all week long. Let’s make creating effortless! 💡🔥
#ContentIdeas #SocialMediaTips #ContentCreation #ContentMarketing #SocialMediaStrategy #MarketingMadeEasy #CreateAndInspire #InstagramMarketing #ContentPlanning #MarketingForEntrepreneurs #PostWithPurpose #StayConsistent #ContentThatConverts #SocialMediaGrowth #ReelIdeas #SmallBizMarketing #GrowYourBrand #ContentStrategy #NoMoreBlankScreens #MarketingSimplified #PlanPostProfit #ConsistencyIsKey #EngagingContent #BossBabeMarketing #DigitalMarketingForBeginners #OnlineSocialButterfly #CreatingInspiringConnecting #SarahThomson #DigitalMarketingCoach #DigitalMarketingInspo
🚨 FREE WEBINAR ALERT! 🚨
Want to boost your Easter sales and maximize your revenue? 🐰💰 Don’t miss out on this golden (or should we say, chocolate?) opportunity!
Join me for "Easter Sales & Promotions Made Easy" – a FREE webinar filled with creative marketing strategies, exciting competitions, and ready-to-use content ideas to help your Easter promotions thrive! 🎉
📅 Date: Monday, 17th March
⏰ Time: 1PM - 2PM (AWST / GMT+8)
📍 Where: Live on Zoom (Replay available!)
🔥 Don’t let this holiday hop by without a solid game plan! DM "Easter" to claim your spot! 🐣🥚
#EasterMarketing #SmallBizTips #MarketingWebinar #FreeWebinar #EasterSales #EntrepreneurLife #SocialMediaMarketing #MarketingStrategy #SmallBusinessGrowth #EcommerceSuccess #MarketingHacks #OnlineBusiness #EasterPromo #GrowYourBrand
🚨 FREE WEBINAR ALERT! 🚨
Ready to boost your Easter sales and maximize your profits? 🐰💰 Don’t miss this golden (or should we say, chocolate?) opportunity!
Join me for "Easter Sales & Promotions Made Easy" – a FREE webinar packed with creative strategies, engaging competitions, and done-for-you content ideas to make your Easter promotions a success! 🎉
📅 Date: Monday, 17th March
⏰ Time: 1PM - 2PM (AWST / GMT+8)
📍 Location: Live on Zoom (Replay available!)
🔥 Don’t let this holiday pass without a winning strategy! DM "Easter" to secure your spot! 🐣🥚
#EasterMarketing #SmallBusinessGrowth #MarketingWebinar #FreeWebinar #EasterSales #EntrepreneurTips #SocialMediaMarketing #MarketingStrategy #SmallBizSuccess #BusinessBoost #EcommerceMarketing #MarketingHacks #OnlineBusiness #EasterPromo #GrowYourBrand
🚀 𝐅𝐑𝐄𝐄 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐮𝐬𝐢𝐧𝐠 𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐭𝐨 𝐬𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐥𝐚𝐮𝐧𝐜𝐡 𝐫𝐞𝐬𝐮𝐥𝐭𝐬! 🚀
Feeling a bit overwhelmed by all the planning and tasks that go into your next big launch? I’ve got the solution! 🌟
Grab my FREE guide on how to use ChatGPT to take the stress out of launching and turn your ideas into action. 🎯 Whether you’re prepping for a prelaunch or finalising the details, this guide has everything you need to plan a seamless launch and ensure success from start to finish. ✨
🎉 What’s inside?
✅ Prelaunch ideas – Never run out of creative inspiration with ChatGPT prompts to get the ideas flowing. 🚀
✅ Launch event strategies – Discover how to brainstorm and plan launch events that engage and convert. 💥
✅ The launch process – From waitlists to emails and post-launch evaluation, let AI guide you through it all! 🌟
Don’t wander in the launch wilderness – let me help you map out your path to a successful launch with this FREE guide. 🎉
💬 Comment or DM the word "PROMPT" and I will send you the deets on how to sign up for your FREE PDF to make your next launch a breeze!
#chatgpt #chatgpt4 #chatgptai #chatgpttips #chatgpttutorial #chatgptforbusiness #aiforbusiness #aiforbusinesses #aiforbusinessgrowth #aiforbusinesssuccess #digitalproductlaunch #digitalproducts #digitalproductcourse #digitalproductdesign #chatgptpromptengineering #chatgptprompt #chatgptprompts #prompts #promptschatgpt #courselaunch #courselaunchtips #courselaunchsupport #ai #digitalcourseblueprint #digitalproduct #digitalproductideas #onlinecourse #onlinecoursehelp #onlinecoursetips #onlinecourselaunch
🎪 The Social Circus Podcast 🎪
EP143 - Understanding Endometriosis
1 in 9 women in Australia has endometriosis—yet it remains one of the most misunderstood and underdiagnosed conditions. As someone who has lived with it since my teens, I know firsthand how challenging it can be.
In this episode, I share my personal journey, discuss the symptoms, and explain why painful periods are NOT normal. March is Endometriosis Awareness Month, so let`s have this conversation and make sure more women get the support they need.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
🚨 FREE WEBINAR ALERT! 🚨
Ready to boost your Easter sales and increase your revenue? 🐰💰 Don’t miss out on this sweet (or should we say, chocolatey?) opportunity!
Join me for "Easter Sales & Promotions Made Easy" – a FREE webinar filled with creative strategies, engaging contests, and ready-to-use content ideas to make your Easter promotions a success! 🎉
📅 Date: Monday, 17th March
⏰ Time: 1PM - 2PM (AWST / GMT+8)
📍 Where: Live on Zoom (Replay available!)
🔥 Don’t let this holiday hop by without a plan! DM "Easter" to save your spot! 🐣🥚
#EasterMarketing #SmallBusinessTips #MarketingWebinar #FreeWebinar #EasterSales #EntrepreneurLife #SocialMediaMarketing #MarketingStrategy #SmallBizOwner #BusinessGrowth #EcommerceTips #MarketingTips #OnlineBusiness #EasterPromo #GrowYourBusiness
Content planning made easy! 🚀✨ No more blank screens or last-minute stress—just brilliant ideas to keep you inspired all week long.
Let’s create with confidence! 💡🔥
#ContentIdeas #SocialMediaTips #ContentCreation #ContentMarketing #SocialMediaStrategy #MarketingMadeEasy #CreateAndInspire #InstagramMarketing #ContentPlanning #MarketingForEntrepreneurs #PostWithPurpose #StayConsistent #ContentThatConverts #SocialMediaGrowth #ReelIdeas #SmallBizMarketing #GrowYourBrand #ContentStrategy #NoMoreBlankScreens #MarketingSimplified #PlanPostProfit #ConsistencyIsKey #EngagingContent #BossBabeMarketing #DigitalMarketingForBeginners #OnlineSocialButterfly #CreatingInspiringConnecting #SarahThomson #DigitalMarketingCoach #DigitalMarketingInspo
Happy International Women’s Day to you all- I am coming down of the fabulous high that was our IWD event yesterday- I cohosted this with Clare from @penandpapergirl_wa and all of our hard work paid off. The feedback from the ladies who attended has made me cry. We set out to content, inspire and create joyful memories and we did it. Thank you to each and every single person that joined us yesterday- you helped make this day bad we are so grateful to you all. Your generosity raised over $1,100 for our charity Dress for Success. As I relax right now I feel so contented that we made our mark for IWD.
🚨 FREE WEBINAR ALERT! 🚨
Looking to skyrocket your Easter sales and boost your revenue? 🐰💰 Don’t let this golden (or should we say, chocolate?) opportunity slip away!
Join me for "Easter Sales & Promotions Made Easy" – a FREE webinar packed with creative strategies, fun competitions, and ready-to-use content ideas to make your Easter promotions a success! 🎉
📅 Date: Monday, 17th March
⏰ Time: 1PM - 2PM (AWST / GMT+8)
📍 Where: Live on Zoom (Replay available!)
🔥 Don’t let this holiday pass without a solid strategy! DM "Easter" to secure your spot! 🐣🥚
#EasterMarketing #SmallBusinessTips #MarketingWebinar #FreeWebinar #EasterSales #EntrepreneurLife #SocialMediaMarketing #MarketingStrategy #SmallBizOwner #BusinessGrowth #EcommerceTips #MarketingTips #OnlineBusiness #EasterPromo #GrowYourBusiness
🚨 FREE WEBINAR ALERT! 🚨
Want to boost your Easter sales and maximize your revenue? 🐰💰 Stop missing out on this golden (or should we say, chocolate?) opportunity!
Join me for "Easter Sales & Promotions Made Easy" – a FREE webinar packed with creative strategies, engaging competitions, and done-for-you content ideas to make your Easter promotions a success! 🎉
📅 Date: Monday, 17th March
⏰ Time: 1PM - 2PM (AWST / GMT+8)
📍 Where: Live on Zoom (or catch the replay!)
🔥 Don’t let this holiday hop by without a game plan! DM "Easter" to grab your spot! 🐣🥚
#EasterMarketing #SmallBusinessTips #MarketingWebinar #FreeWebinar #EasterSales #EntrepreneurLife #SocialMediaMarketing #MarketingStrategy #SmallBizOwner #BusinessGrowth #EcommerceTips #MarketingTips #OnlineBusiness #EasterPromo #GrowYourBusiness
🎪 The Social Circus Podcast 🎪
EP142 - 14 Years in Business: My Lessons
14 years in business means 14 years of lessons, challenges, and growth! In this episode, I’m sharing what it really takes to sustain a business long-term.
✨ The importance of adaptability.
✨ How setbacks can fuel success.
✨ Why mindset shifts matter more than strategy.
✨ Trusting yourself in business.
If you’re in business and need a dose of inspiration (and some real talk), this one’s for you!
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
🎪 The Social Circus Podcast 🎪
EP141 - The Power of Self-Compassion
What if success didn’t have to come at the cost of burnout? In this episode, I chat with Sam Dhu, a psychotherapist and business mentor, about embracing softness, resilience, and self-kindness in entrepreneurship. We explore why hustle culture isn’t the only way, how to build a business with compassion, and why giving yourself permission to grow at your own pace is the ultimate power move.
Tune in now – follow the link in my bio! Happy Listening, Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast