Hi, I’m Sarah

I’m a fast-talking chick with a quick wit and a passion for marketing. I work with female business owners just like you to transform your efforts when it comes to showing up and getting results online.

Sarah Who?

As your digital coach, educator and marketing specialist, I work with women just like you to transform their efforts when it comes to showing up and getting results on Facebook.

I started Online Social Butterfly in 2011 on a bit of a whim. I totally hated working in the corporate world. I had 2 young boys and a husband that I never saw. I was tired and fed up. I had no idea what I wanted to do, I just knew I wanted out.

So I quit my job and muddled around a bit helping my hubby Grant in his business. I thought starting a business would be easy after all these years in Marketing but in truth, no-one wanted me.

I pressed everyone in my network to see if they wanted to employ me as a marketing consultant. After a bunch of awkward NOs, someone said yes so long as I focused on her online marketing. Sure, I can totally do that!

So really a little luck with a good splash of hard work and my dream of being home with my boys was a reality. I worked hard and what I did totally evolved.

The big change was when I ran my first Facebook workshop titled “Manage your Facebook Page in 10 minutes a day or less” in 2014.

Fast forward 6 years and thousands of students later and I run this amazing business that I love. I get to work with Grant, my husband. We share an office in our home and are generally around for our boys, who are super sporty kids, have lots of demand for our taxi services.

Online Social Butterfly is focused on helping stressed businesswomen ditch that overwhelm, stop lying awake at night wondering what on they are missing when it comes to this darn Digital Marketing stuff.

Our business is focused really on training, whether through LIVE workshops here in our home town Perth or online courses, communities and clubs. I love showing up and helping other woman find the confidence and courage to do the same.

So as well as whiling away a decade or so in corporate marketing, I also dedicated a good chunk of time (and let’s be honest) lots of lost weekends and late nights to further study. On top of my Marketing degree (completed when there was barely any internet), I also have a Certificate in Direct Marketing, Graduate-Diploma in Business Management and if I ever finish my thesis, a Master in Communications Management. There are plans for a PhD just so I can be called Dr Facebook. 😊

What I believe in now and always..

I will be your biggest champion cheering you on every step of the way
I am unapologetically fast-talking and straight-shooting
My love of learning completes my love of teaching

My secret superpower is that I show up and rain down value at every point with my clients, sprinkling confidence and clarity as I go.

Free Community

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In-person and Online

Or join one of ny

Popular Courses

Caroline Devenish-Meares: Men Behaving Handy

The format of the presentation was great. Excellent that the content booklet is provided. Great insight in to understanding marketing on Facebook.

Caroline Devenish-Meares
Men Behaving Handy

Yvonne Atkinson: Stirling Business Association

Sarah is a wonderful presenter. Clearly very passionate about online marketing and so very knowledgeable. I really enjoyed the workshop and am confident I can now implement some aspects of the workshop.

Yvonne Atkinson
Stirling Business Association

Liz Dickson: Yabber Yakka

Sarah was extremely knowledgeable and informative. I found the activities extremely helpful in producing a focused approach to my Facebook marketing. Thank-you!

Liz Dickson
Yabber Yakka

Shannon Jolly: Refined Risk

Up beat and bubbly, Sarah was an awesome speaker. The training was well presented, enjoyable and informative. Loved it and cannot wait for the next one!

Shannon Jolly
Refined Risk

Katherine Hanson: C&R Conveyancing

We are now in a time where digital advertising and promotion is just so important for your business. I did not know where to start…. Sarah has a wealth of knowledge, is extremely professional and I learn’t so much from her workshop. Everything was explained from how to set up your business Facebook page to learning how to engage your target audience. The booklet you receive on completion of the… Read more “Katherine Hanson: C&R Conveyancing”

Katherine Hanson

Shirley Tascone: SBT Legal

Every aspect of Sarah’s workshop was an “Ah Ha” for me!  I learnt so much that I didn’t know.  As a business owner, I don’t know have time to engage in lengthy time consuming marketing – but Sarah’s tips for business was fabulous.  Highly recommend attending Sarah’s course.

Shirley Tascone
SBT Legal

Jan Ryan: Usana Health Sciences

I recently attended Sarah’s “How to Manage your Facebook Page in10 Minutes”.  What a revelation!  In the 3 hours of the workshop, we certainly packed in a huge amount.  We also took home a comprehensive manual to remind us of what we had already learnt. Sarah made it fun; yes facebook can be fun and also showed us that it is an effective, valuable and not expensive tool for marketing… Read more “Jan Ryan: Usana Health Sciences”

Jan Ryan
Usana Health Sciences

Tania Osbourne: Flawless Numbers

What a fantastic course. Very motivated to put this to use. I love all the apps you have recommended. Especially the website to check your grammar – I need it!

Tania Osbourne
Flawless Numbers

Durgesh Joshi: Tax Store Willeton

I attended Sarah’s Facebook seminar and I think it was great. The content delivered was very relevant and I got alot out of it. I would highly recommend Sarah to anyone that needs assistance with social media.

Durgesh Joshi
Tax Store Willeton

Abby Strandly: The Nourishing Nut

Another workshop jam packed with fabulous information. I knew nothing at all about Instagram prior to coming. I now feel excited and energised to incorporate Instagram into my social media planning without drowning. It does so much more than I realised.

Abby Strandly

Rebecca Stow: Stow Business Solutions

Fantastic course, Sarah has shared some great tips & skills to help me in my business & I cant wait to go & implement these.  Thank you so much Sarah.  I recommend this course to anyone who is interested in improving their Newsletters & blogs and in generating a customer list.

Rebecca Stow

Kathryn Blake: Invigorate Naturopathy

For someone who spends a lot of time on Facebook, I realise my posts are unplanned, unstructured and a bit messy. This workshop has given me a clearer idea on how to be more succinct and effective with my time and material I post. I would highly recommend this workshop to anyone. Thank you Sarah

Kathryn Blake
Invigorate Naturopathy

Shannyn Stewart: Home 2 Home Realty.

Thank-you Sarah for a very informative training session. I feel a lot more confident managing my Facebook page and you have given me some great ideas.

Shannyn Stewart
Home 2 Home Realty

Cynara Stalenhoef: Acorn Life Path

Thankyou Sarah for clearing the confusion and giving me the confidence to manage my account in the limited time I have.

Cynara Stalenhoef
Acorn Life Path

Dayna Howard Sorted Space

I have been using Facebook since starting my business, with good results.  This course however gave me added knowledge and tools to further grow my audience, and also validate what I was already doing right.  I would recommend this course to any small business owner wanting to cement their presence on Social Media.

Dayna Howard
Sorted Space

I attended Sarah’s Marketing Fundamentals

I attended Sarah’s Marketing Fundamentals Workshop and took away 12 easy steps to success. You will take away different light bulb moments and I highly recommend you take the time to meet with Sarah Thomson It is an opportunity to invest in your business growth and provide a better service to your clients. I loved Sarah’s Reassurance message and the reminder to share testimonials. Thank you Sarah for your knowledge… Read more “I attended Sarah’s Marketing Fundamentals”

Natalie McLennan

Shannyn Stewart: Home 2 Home Realty

Thanks again for another great course! Highly recommend to all.

Shannyn Stewart
Home 2 Home Realty

Rhonda Henderson: Copywriter

I found this mornings course to be very informative in a friendly environment.  The content was concise and relevant, and interaction made the morning an enjoyable experience. Thanks.

Rhonda Henderson

Kat Blake: Invigorate Naturopathy

This is my second workshop that I have attended and again you have amazed me with the things I didn’t know and the “how” to implement easily into my business. It isn’t as scary as I thought and you have broken it down to simple steps. Thanks so much

Kat Blake
Invigorate Naturopathy

Joelene Anthony: Healthy life, happy wife

Sarah was amazing and highly informative. Caring and knowledgeable.

Joelene Anthony
Healthy life, happy wife

Jules Selden: J Design

I had the opportunity to have Sarah provide me with some social media training. I thought I knew what I was doing. That’s when Sarah stepped in and not only showed me some very interesting insights on how to enhance my business page, but she explained things in a way that I could apply easily to my business. Sarah is very passionate and very thorough with her training. I would… Read more “Jules Selden: J Design”

Jules Selden
J Design

Jaye Eyre: Embrace the Balance

What an amazingly productive and informative 3-hour course. To think of the hours I have wasted on Facebook over the last year without it converting to sales, make me cringe. I now know how much more targeted I need to be in my approach. Sarah, you are awesome. Thanks!

Jaye Eyre
Embrace the Balance

Kylie Thompson – Sorrento Strategic Accounting Pty Ltd

Sarah was recommended by my business coaches to assist in rebranding my accounting practice in order to give it a more modern vibrant image. I loved the way she was able to coordinate the whole process from professional photos by Mick,logo designs by Jo, Grant revitalising my website. She really understood what I wanted to achieve and also knew how to drive the whole process due to my time constraints.… Read more “Kylie Thompson – Sorrento Strategic Accounting Pty Ltd”

Kylie Thompson

Robbie Gianoncelli: Refined Risk

I am no the best with social media and used staff to post items on my behalf. Today I learnt very easy methods that I used to think were complicated. The knowledge I will be taking away will really help my business.

Robbie Gianoncelli
Refined Risk

Troy Rule: Monica Rule – Self Managed Super Expert

Sarah clearly knows her stuff when it comes to Facebook.  She run’s an informative and interesting seminar, which suits all levels of knowledge and ability.

Troy Rule
Monica Rule – Self Managed Super Expert

Sue Done: SLP Real Estate

Sarah you are amazing and very easy to listen to. Easy to understand, and knowledgeable, thank you Sue

Sue Done
SLP Real Estate

Tracey Mentesana – FinanceCorp

I have worked with Sarah from Online Social Butterfly for the past 5 years. She is my go-to for all my online marketing. Last year, I engaged her to refresh my website. Sarah and Grant worked hard to ensure all elements of my website were included and allowed me to make many minor revisions to get it perfect. I am incredibly happy with the end result. I have since had… Read more “Tracey Mentesana – FinanceCorp”

Tracey Mentesana

Sarah Brookes – Better than Bare Cosmetics

Thank you very much for all your help.  I have learnt so much about how Facebook operates behind the scenes, and cannot wait to get home and put what I have learnt today into practice.

Sarah Brookes
Better than Bare Cosmetics

Sarah helped me with some

Sarah helped me with some Facebook ads and within 24 hours I had $600 in sales from my ads. Sarah really knows her stuff! Thanks Sarah.

Holly-ann Martin

Hayley Kershaw: J Design

Sarah did a fantastic job of going through the capabilities of Facebook and found her information on finding and curating content very interesting and helpful.

Hayley Kershaw
J Design

Andrew Burke: Allstar Landscaping

The course was highly informative and comprehensive. The support content (handbook) is a brilliant inclusion and as a take home resource is invaluable. I would highly recommend this course and will be looking in to attending other courses with Sarah from Online Social Butterfly.

Andrew Burke
Allstar Landscaping

Holly-Ann Martin: Safe 4 Kids

I really enjoyed the workshop and learnt heaps. I feel more confident now knowing how to use it in my business.

Holly-Ann Martin
Safe 4 Kids

Sarah Gurr: Home 2 Home Realty

Fantastic workshop with Sarah. Interesting and engaging. Loved it! Thank-you

Sarah Gurr
Home 2 Home Realty

Brett Ellis: XY Body Treatments – Kwinana

I already have what I think is a high amount of knowledge in Social Media Marketing, so was hesitant to coming to this course.  I learnt a lot more than what I thought I ever would and will be attending future events.

Brett Ellis
XY Body Treatments – Kwinana

Lynn Gail: Lynn Gail Photography

Really enjoyed the small personal group where there was the chance to interact. Sarah’s knowledge is very extensive. Thank-you

Lynn Gail
Lynn Gail Photography

Tim Mangano: Tim Mangano Creative Workshops

Thank-you Sarah. I thought your Instagram workshop was right on point. Lots of information, relevant and concise. Thank-you!

Tim Mangano
Tim Mangano Creative Workshops

Debbie Sturgess: C&R Conveyancing

This is my third workshop with Online Social Butterfly. I am so happy and have learnt so much. You have given me the confidence to move forward in social media and grow my business.

Debbie Sturgess
C&R Conveyancing

Monica Hunter: Drip Hunters Plumbing and Gas

What a fantastic course! Sarah goes through the features of Facebook that you don’t really think about. Great learning environment with lots of opportunities to ask questions and discuss ideas. Thank-you Online Social Butterfly.

Monica Hunter
Drip Hunters Plumbing and Gas

Lotti Lothian: SLP (Sell, Lease, Property)

A well delivered course, with extremely relevant content.  Sarah is very knowledgeable and delivers the course with great professionalism.

Lotti Lothian
SLP (Sell, Lease, Property)

Kat Blake: Invigorate Naturopathy

Thanks so much for teaching me so much on Instagram training. I now know how to plan and how to gain followers.

Kat Blake
Invigorate Naturopathy

Kellie Briggs: Women Friendly Services

Thank you Sarah, for running this fantastic Newsletter & Blogging course.  It was very easy to understand and packed full of strategies that I cant wait to implement in my business.  I have done a few similar courses before, but this is by far and away the most valuable.

Kellie Briggs

Sally Lovett – Urban Habitat Real Estate

What an informative session, from basics right through to the “how to” manipulate searches and targeting through social media. Our staff have benefited from it greatly and we look forward to producing some amazing things! A huge thank you for teaching us how to grow our business!

Sally Lovett

Stephen Pratt: Roger Cook – MLA – Member for Kwinana

Sarah runs a friendly and informative program. Very worthwhile for those looking to better manage their time and social media.

Stephen Pratt
Roger Cook – MLA – Member for Kwinana

Claire Marchand-Johns: ModBots

I had an absolutely amazing consultation by Sarah last week. If you would like clever, easy to apply, proven strategies for successful online and social marketing for your business then this is the expert you should be talking to. She is extremely thorough, so warm yet so professional. I promise you will be inspired!

Claire Marchand-Johns

Jan Goldstone – Youthful Transformations

I can recommend Sarah’s trainings. She is very knowledgeable and professional. She presents her workshops in an interesting and understandable form as well as providing a workbook that I have found very useful for reviewing the info and as assistance to put the training into practice. Thank you Sarah.

Jan goldstone

Sharon Knapp: Intensive Crew

Thank-you so much Sarah. I thoroughly enjoyed today’s course and cannot wait to put some of these hints in to practice.

Sharon Knapp
Intensive Crew

Sam Zanevra Rockingham Bootcamp

Sarah presents very well and I would highly recommend any business owner to attend the class.  You don’t know what you haven’t been shown, and this is definitely the situation I was in.  My Facebook presence will be far more powerful now I understand how to manipulate the system, while saving myself time and money.

Sam Zanevra
Rockingham Bootcamp

Tania Giorgetta: Seasons Online

I learnt a lot in the Newsletter & Blogging course.  Lots of interesting tips, about measuring the effectiveness of your Newsletter, and how to write engaging blogs.

Tania Giorgetta

Liz Sharp: Zeal

Great course, very informative. Look forward to using some of the techniques covered. Feeling positive!

Liz Sharp

Sarah Dennis: Women Friendly Services

What a great training morning.  I have learnt so much useful information, and I’m looking forward To putting together my first Newsletter for Women friendly Services, and helping Kellie’s business grow.

Sarah Dennis

Michael Pratt: Round 1 Fitness

Really informative session. The way in which Sarah went through the building blocks of establishing a business Facebook page before covering how to develop a monthly Facebook posting calendar was great.

Michael Pratt
Round 1 Fitness

Lana Whittelton: Style Sensations

Thank goodness I found Sarah, Facebook was overwhelming.  Being an Interior Designer, I am a creative and feel now empowered to use Facebook for my business, the Facebook course was so much fun!

Lana Whittelton
Style Sensations

Jade Shani – Urban Habitat

Thanks so much for your very informative workshop. We all learnt a lot which we are now putting into practice. You won’t be able to hide from our social media marketing now.

Jade Shani

Cheyenne Linton: Straight Forward Chiropractic

Sarah put on a fantastic presentation to learn how to run a business Facebook page which I found very useful and will use things I’ve learnt today in my business.

Cheyenne Linton
Straight Forward Chiropractic

Jo Saunders: Wildfire Social Marketing

Sarah’s Facebook Marketing Workshop was well delivered and planned.  It provided so much more than Facebook in 10 minutes.  We are on the same page in terms of starting with understanding your seminar and target market.  Perfect workshop for busy business owners, to understand the value, and how to be productive effective, on Facebook, to align with business goals.

Jo Saunders
Wildfire Social Marketing

Mark Roberts: Red and Yellow Projects

I am a rank novice. I had no idea about how social media really works and how my business can and should be using it. I obviously had an inclining it was important but now I’ clear that it is and I’m prepped and ready to get started. Thanks Sarah!

Mark Roberts
Red and Yellow Projects

Jaymee Lockyer: JuicePlus

Thank you so much for providing this amazing, informative and helpful course.

Jaymee Lockyer

Briana Atkinson: Home 2 Home Realty

I really enjoyed the training today with Sarah. It was very interesting and informative. Not boring at all! Would highly recommend Online Social Butterfly in future.

Briana Atkinson
Home 2 Home Realty

Seng Mah: Venture Photography Workshops

Hugely useful and helpful. A great session for those new to Instagramming or even those already familiar with it.

Seng Mah
Venture Photography Workshops

Caroline Devenish-Meares: Men Behaving Handy

The format of having the information in booklet form is fantastic. Allows one to spend the time involved in the presentation and not writing notes

Caroline Devenish-Meares
Men Behaving Handy

Jason Kingdon – Urban Habitat Real Estate

Thanks so much Sarah. You’ve given me all the tools to take my business to the next level. Look forward to future workshops.

Jason Kingdon

Sarah Dennis: Women Friendly Services

I had the pleasure of attending Online Social Butterfly’s business facebook training course. The course was great and Sarah has such a wealth of knowledge about marketing. I would highly recommend her course’s to anyone who owns a business and is unsure where to start with social media.

Sarah Dennis
Women Friendly Services