Now is a great time to start some planning in your business. Whether you are planning some down time over the next couple of months or are simply expecting things to get quite hectic, there are some really valid reasons to start planning now.
I am a big believer in planning. In my own business and for all of my clients, I plan all Facebook posts at least a month in advance. This allows me the freedom to get on with run by business and not being burdened daily with coming up with Facebook posts.
Creating Facebook posts every day is EXHAUSTING! If the first thing you do each morning is sit in front of your Facebook page, wondering what on earth to write, then you are doing a disservice to both you and your business. Here are some of the reasons why daily posts SUCK:
- You are not doing any planning for your Facebook page.
Remember, Facebook is a marketing tool and you should be planning it like you would any marketing activity.
- You are not always in the creative space to think about posts.
As much as I love writing Facebook posts, there are days (and they are many) where I know my creative juices are not flowing. Writing your updates in a big chunk allows you to get in to the creative flow and write them well.
- You are rushing.
Running a business means our time is precious and we want to simply put up any post on Facebook and this means we often compromise the quality of our posts.
- You are not creating GREAT posts
If you are rushing and trying to get your post written and done before you start your day you are probably putting any old post out there. Trust me, I know! I have done it myself.
- You are draining your energy
If your first task in your business is to get a Facebook post up and written and you don’t know what to write, you are sucking all your creative energy before you even direct your attention to your business.
- You are not posting consistently
We all know that things happen. We might be in the routine of sitting down daily to create a post and something happens. So we think, well that’s ok, I just won’t post anything today and the reality of it is. That is simply not ok.
Now before you go and beat yourself up, know this.
There is a better way to be managing your Facebook page.
I personally create all of my Facebook posts in a Word document. This means they are there and I never risk losing them by posting directly in to Facebook. I create a Word document that gives me pointers such as major holidays and local events. I always fill these out first as it gives me a sense of accomplishment.
Once you have completed the major holidays you can start planning your posts around your business – what offline marketing activity do you currently have running, what products or services would you like to promote.
You see, planning and creating a month worth of posts is easy. Give it a try – I know you will thank me for it.