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Introducing

Marketing Fundamentals Masterclass

Would you love to feel more confident when it comes to marketing your business? All I am asking for is an hour and in return you will learn skills that are going to DRASTICALLY improve your understanding of marketing. Do not waste your precious time and money on courses and consultants when everything you need to know about the fundamentals of marketing has been compressed into this masterclass.

Lots of Love

Testimonials

EXCELLENT
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Based on 106 reviews
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Liz Lynch profile picture
Liz Lynch
September 30, 2026.
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I have attended two Social Butterfly online networking events. In my first one, one of the attendees who specialises in digital space did a full, free review of my new website and offered me priceless recommendations that I have implemented. I met another attendee for coffee and found out about her AI Agent business, which was fascinating. She encouraged me to make my first video that I posted on LinkedIn. I'm older. She's younger but she gave me great feedback about my presence that gave me the confidence to start making videos. I'm so grateful! At my send event, I kept notes. I have a page and a half of typed recommendations from my beautiful butterfly pals who have me great tips and advice. I will be working through my list! So good to just open the computer and meet astonishing women who are running businesses the world needs. As a sole trader who has just started (less than 3 months), this network has opened my mind, eyes and hopes for what is possible to achieve. I send a huge thank you to Sarah for creating it and for all the attendees for being so generous and savvy!
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Ann Atkinson
September 29, 2026.
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I really enjoyed Sarah’s Butterfly Effect Networking Meeting. The breakout rooms were a great way to start conversations and break the ice. The group sizes were just right, giving everyone a chance to introduce themselves, talk about their business and connect with others. It was great to meet business owners from different parts of Australia and learn more about what they do. There were so many interesting and diverse businesses represented, and I really enjoyed hearing everyone’s stories and learning about their businesses. A great networking meeting with plenty of opportunities to connect and learn. I look forward to attending again!
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Karen Vivarelli profile picture
Karen Vivarelli
August 26, 2026.
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Absolutely loved my first Online Social Butterfly event!! It was such a great opportunity to meet and connect with so many women in business across Australia, and mostly in Perth. Sarah was the perfect host to help everyone feel comfortable and gave us prompts to help guide the conversation. I would highly recommend joining if you want to connect with a beautiful community of like-minded empowered women following their passion! I'm signing up for the next one for sure.
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EMILY FOGG profile picture
EMILY FOGG
August 25, 2026.
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I joined Sarah's Butterfly Effect networking session, and it was just fabulous! I loved how Sarah made everyone feel so welcome. She structured it wonderfully. I felt so comfortable and she gave great talking points to discuss in our small breakout groups. I met lots of wonderful business owners. I've already booked for next month! Highly recomend!
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Emma Burdett | Huddle Up Creative profile picture
Emma Burdett | Huddle Up Creative
July 27, 2026.
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Highly knowledgeable, generous in sharing information, and a fantastic presenter! Thanks for such a great workshop on AI today Sarah, I really enjoyed the session!
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Amanda A profile picture
Amanda A
December 30, 2025.
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Working with Sarah and the Online Social Butterfly team has been such a refreshing experience! From the start, they made everything feel clear and approachable, and I truly appreciated how they took the time to understand my needs. The communication was always thoughtful and supportive, and they made sure I felt confident every step of the way. If you're looking for a team that genuinely cares about your business and well-being, I highly recommend them!
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Jane O'Reilly profile picture
Jane O'Reilly
May 8, 2025.
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Wow! I have only just joined the Bloomin Biz Academy but the value that Sarah provides is next level! Soooo many resources including things like how to use Mailerlite which I was struggling with. The way she explains things is so simple and just made my life so much easier!
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Nina Visic
February 24, 2025.
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I have completed quite a few of Sarah's programs - and I keep coming back! Firstly, the List Builders Lounge - Sarah provided the most amazing program! Over six weeks, myself and a group of budding ‘facebook marketers’ embarked on a journey to build our ‘list’ ….. and build our list we did! The way that the program was structured, with community, knowledge, lots of opportunities to ask questions, as well as Sarah’s ongoing support, passion, feedback (and laughter), has given me the confidence to embrace the world of Facebook marketing and ‘list building’. I actually feel like I have ‘gone up a level’ in these and don’t feel like a novice or beginner anymore - and it feels great!! Next I completed Sell with Socials - a month of guided social media prompst and post to help build my online community! Finally, last week I completed the Low Ticket Launchpad. Myself and other online businesses created amazing digital products, and went from conception to promotion in just five days! I highly recommend all of these programs to anyone wanting to expand their online presence in both social media and their email list, and make sales while doing so!! Thanks so much!
Posted on Google
Marie Fox profile picture
Marie Fox
February 23, 2025.
Google star 1Google star 2Google star 3Google star 4Google star 5
I recently completed the Low Ticket Launchpad challenge, and it was such a valuable experience! Throughout the week, I gained clarity on the digital product I want to sell, thanks to the prompts and resources provided. The challenge was well-paced, encouraging, and packed with actionable steps that made the process feel achievable rather than overwhelming. I felt supported the whole way through, and the guidance helped me move from idea to execution with confidence. If you are looking to create and launch a digital product, I highly recommend this challenge!
Posted on Google
Kate T profile picture
Kate T
February 23, 2025.
Google star 1Google star 2Google star 3Google star 4Google star 5
Absolutely love all the content and information Sarah provides. Everyone should do yourself a favour and do Sarah’s courses

Here’s what we’ll cover:

1

Ideal Customer

Learn how to identify your ideal customer – who is your product or service targeting and how you can use information about them to better solve their problems. Grab some simple tips to help you better connect with your audience.

2

Effective Messaging

Messaging is about talking to your ideal customer. It focuses on understanding what problems you solve and using their language when you are connecting with them. Remember, your audience want to feel like you are speaking directly to them.

3

Tone and Voice

Uncover the tone and voice of your brand. This is key to being consistent in your messaging. Learn how to ensure it resonates with your ideal customer and aligns with their values. This is the key to selling with ease – aligning your voice to theirs.

4

Branding Elements

Do you know what makes us your brand? It is much more than just your logo. Learn the key elements of your brand that encompass logo, colours, fonts, imagery and icons. Understand how these connect you with your audience.

Success Story!

I loved this Masterclass!

You shared such a lot of great content (& tips!) – really liked the way you described how content can be applied to different age groups (niece, ‘you’, mum). What was great (& is obvious), you love what you do and teach it well. Everything is broken down into easy steps. So much value – thank you!
Fiona Taylor

Choose Healthy

What’s Inside

The core course materials are immediately available inside of our online student portal. You will get instant access and best of all, the tutorials are updated regularly to ensure you are learning about all the latest features.

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Streaming Videos

Watch this anytime you like plus stop and start as you need to (no-one is watching you)

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Audio Files

If you fancy listening to the masterclass on the go, you can download it as an audio file with our system

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Worksheets

These are designed to help you apply what you are learning in the Masterclass to your business.

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Community

Inside the online course system, you can connect with others, share your comments, and more.

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Templates

No need to feel stuck applying what you are learning when the handy templates make it so easy.

Get Started Now

One easy payment of

$29

All prices are in Australian Dollars.

ENROLL NOW & GET ACCESS TO THESE

Bonus Resources

Bonus 1

Branding Basics

This class will help you crack the nut of branding. Don’t let yourself feel confused when others talk about how branding applies to your business. Get confident and learn how to ensure you look professional. (Value = $47) Included inside The Marketing Fundamentals Masterclass

Bonus 2

Setting up Your Brand

This class will teach you some hidden tools available for free that can help you develop a professional brand. This will cover creating a colour palette and font combinations. All will help you create a consistent branding without spending thousands on a designer. (Value = $47) Included inside The Marketing Fundamentals Masterclass

Bonus 3

Creating your logo, style sheet and mood board

Once you have an understanding of your brand, the simplest way to use it consistently is with tools such as a mood board and style guide. This class will explain how to create these for free using Canva. (Value = $47) Included inside The Marketing Fundamentals Masterclass

Work with Sarah

Hi there, I’m Sarah

In case we haven’t met, I am the owner and founder of Online Social Butterfly, a digital marketing agency specialising in training and coaching. I have worked in digital marketing for over 10 years and prior to that I worked in corporate marketing and communications for 15 years.

I love nothing more than helping small business owners just like you unlock the key to success when it comes to building your empire online. I know that with the right knowledge and tools, you can use digital marketing to consistently grow your audience, your reach and ultimately your sales.

Another

Success Story!

You will learn so much!

If you are new to business, need a fresh look for your branding or just looking to upskill yourself in this area, then this is the masterclass for you. I have completed it twice now, one year apart and both times the masterclass has been invaluable. The first time I completed it, I was happy to see I was on the right track with my branding, my colours, my messaging and everything else that goes into that unspoken part of your business. This time around, I picked up even more ideas, remembering parts of my messaging and branding that I had let slip. Sarah is warm, patient, funny and engaging and will have you understanding this part of your business that is often left alone, forgotten, or executed poorly. Go and do this! You will most certainly learn so much!
Kareena Preston

Krieitiviti Handmade Artisan Soaps