Upcoming

Workshops

Are you sick and tired of feeling overwhelmed with marketing?
My workshops will put you back on top!

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Getting started with Facebook Ads by Sarah Thomson

Getting started with Facebook Ads by Sarah Thomson

Jan 27, 10:30am - Jan 27, 12:30pm

Business Station Online meeting room

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

This session will be recorded and sent to everyone who has registered. Register now!


Level : Intermediate

Date/Time:

Thursday, 27 January 2022

WA: 10:30 AM to 12:30 PM (AWST)

NT: 12:00 PM to 02:00 PM (ACST)

QLD: 12:30 PM to 02:30 PM (AEST)


Would you like to be running ads on Facebook and just don't know where to start? This workshop is an introduction to advertising and covers the fundamentals to help you feel confident about Ads.

Here is what is covered:

- Key terms & definitions
- Fundamentals of Facebook
- Ads Center (boosts) and Ads Manager
- Audience types including custom and lookalike
- The process of creating an ad using Ads Manager
- Understanding creative concepts

At the end of the workshop you will be given some time to write your own ad copy and share it with the group for feedback.


This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.


#facebookads #facebookadvertising #facebooktraining


About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
... See MoreSee Less

1 interested  ·  1 going
DIY Design with Canva by Sarah Thomson

DIY Design with Canva by Sarah Thomson

Jan 27, 12:30pm - Jan 27, 2:30pm

Business Station Online meeting room

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

This session will be recorded and sent to everyone who has registered. Register now!


Level : Intermediate

Date/Time:

Thursday, 27 January 2022

WA: 12:30 PM to 02:30 PM (AWST)

NT: 02:00 PM to 04:00 PM (ACST)

QLD: 02:30 PM to 04:30 PM (AEST)


Come along and learn all about Canva for your business. You will need a laptop or desktop to work on for this workshop (not a tablet or phone) so you will get to implement what you have learnt. If you would like to be creating professional images for social media in your business, this workshop is just for you.

This workshop will cover the following:

- Adding your brand kit
- Choosing the right image type
- Using templates
- Elements and other tools
- Uploading your own imagery
- Downloading and printing
- What you get in the paid vs free version
- Creating videos and images with moving components

You will get time at the end of the workshop to work on your own design project.


This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.


#canva #canvadesign #socialmediatips


About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
... See MoreSee Less

3 interested  ·  1 going
February Monthly Content Planning Class by Sarah Thomson

February Monthly Content Planning Class by Sarah Thomson

Jan 28, 9:00am - Jan 28, 10:00am

Business Station Online Meeting Room

Do you sit at your computer each morning struggling to write posts for your social media?

The thing is, you are struggling because you lack a plan and I would love to help you create this.

In this 1 hour webinar we will map our your content plan for the upcoming month so you have loads of ideas and inspiration to help you show up with ease and confidence.

2 interested  ·  3 going
Intro to Instagram by Sarah Thomson

Intro to Instagram by Sarah Thomson

Feb 3, 10:30am - Feb 3, 12:30pm

Business Station Online meeting room

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

This session will be recorded and sent to everyone who has registered. Register now!


Level : Intermediate

Date/Time:

Thursday, 03 February 2022

WA: 10:30 AM to 12:30 PM (AWST)

NT: 12:00 PM to 02:00 PM (ACST)

QLD: 12:30 PM to 02:30 PM (AEST)


This session will help you, even if you don't already have an Instagram account, to learn how to create a great-looking account, what to post when you are first starting, plus loads of ideas (with no scary selfies). You will also learn the importance of hashtags and how to gain more followers.

This workshop will cover:

- Understanding the background on Instagram
- Setting up your account
- Optimising your profile
- The algorithm
- Different types of content
- Creating posts and stories

You will also get a chance to implement what you have learnt


This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.


#instagram #instagrammarketing #socialmedia


About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
... See MoreSee Less

1 interested  ·  1 going
2022 Content Planning Class by Sarah Thomson

2022 Content Planning Class by Sarah Thomson

Feb 4, 9:00am - Feb 4, 10:00am

Business Station Online Meeting Room

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

This session will be recorded and sent to everyone who has registered. Register now!


Level : Beginner

Date/Time:

Friday, February 4, 2022

WA: 09:00 AM to 10:00 AM (AWST)

NT: 10:30 AM to 11:30 AM (ACST)

QLD: 11:00 AM to 12:00 PM (AEST)


Do you sit at your computer each morning struggling to write posts for your social media?

The thing is, you are struggling because you lack a plan and I would love to help you create this.

In this 1 hour webinar we will map our your content plan for 2022 so you have loads of ideas and inspiration to help you show up with ease and confidence.

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.


About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.


#contentplanning #socialmediacontent #contentcreation

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
... See MoreSee Less

1 interested  ·  2 going
Getting started with Facebook Ads by Sarah Thomson

Getting started with Facebook Ads by Sarah Thomson

Feb 17, 9:00am - Feb 17, 11:00am

Business Station Online meeting room

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

This session will be recorded and sent to everyone who has registered. Register now!


Level : Intermediate

Date/Time:

Thursday, 17 February 2022

WA: 09:00 AM to 11:00 AM (AWST)

NT: 10:30 AM to 12:30 PM (ACST)

QLD: 11:00 AM to 01:00 PM (AEST)


Would you like to be running ads on Facebook and just don't know where to start? This workshop is an introduction to advertising and covers the fundamentals to help you feel confident about Ads.

Here is what is covered:

- Key terms & definitions
- Fundamentals of Facebook
- Ads Center (boosts) and Ads Manager
- Audience types including custom and lookalike
- The process of creating an ad using Ads Manager
- Understanding creative concepts

At the end of the workshop you will be given some time to write your own ad copy and share it with the group for feedback.


This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.


#facebookads #facebookadvertising #facebooktraining


About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.


Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
... See MoreSee Less

1 interested  ·  1 going
March Monthly Content Planning Class by Sarah Thomson

March Monthly Content Planning Class by Sarah Thomson

Feb 23, 9:00am - Feb 23, 10:00am

Business Station Online Meeting Room

Let's spend an hour together planning March content

About this event

PLEASE NOTE: To register for this event you must be a business (0-19 employees) and provide your ABN.

This session will be recorded and sent to everyone who has registered. Register now!

Level : Beginner

Date/Time:

Wednesday, 23 February 2022
WA: 09:00 AM to 10:00 AM (AWST)
NT: 10:30 AM to 11:30 AM (ACST)
QLD: 11:00 AM to 12:00 PM (AEST)


Do you sit at your computer each morning struggling to write posts for your social media?

The thing is, you are struggling because you lack a plan and I would love to help you create this.

In this 1 hour webinar we will map our your content plan for the upcoming month so you have loads of ideas and inspiration to help you show up with ease and confidence.

This workshop is brought to you by Business Station and AusIndustry under the Digital Solutions Program.


ABOUT PRESENTER

Sarah Thomson, the owner of Online Social Butterfly, has been working as a digital marketing educator and strategist in a space that is punctuated by new faces that come and go. Her experience spans well over 20 years in the Marketing and Communication sector. Prior to starting Online Social Butterfly in 2011, Sarah worked in the corporate world and her career took her to Sydney and the UK and her experience range from large multi-nationals, government, not-for-profit and small businesses.Together with her husband, Grant, who is the resident web designer, Online Social Butterfly offers expertise to guide business owners through the ever-changing waters of digital marketing. They offer a range of services that assist their clients in creating and implementing a digital strategy that encompasses websites, social media and CRM integration.

As well as extensive experience, Sarah has an array of qualifications including a Bachelor of Commerce (Marketing), Diploma in Direct Marketing, Post-Graduate Diploma Business (Management) and is about to complete her Masters in Communications Management.

Sarah has been running social media workshops for the past 7 years both in-person and online. In that time, she has trained thousands across a range of topics, specialising in social media and understanding it as a marketing tool.


About Digital Solutions - Australian Small Business Advisory Services

Digital Solutions is one of the most generously supported digital transformation programs for small business by the Commonwealth Government. This iteration of the program has been run by Business Station in QLD, WA and NT for three years and has had a significant positive impact on the small business community.

This event will give you the chance to learn about the details of the program, what’s on offer and who can access the free or highly subsidised support, training and resources! Perhaps you will find them beneficial for yourselves, your network or your clients.

To better understand what’s on offer, we will encourage each attendee to register themselves to the program before the event, or otherwise by attending this workshop, you will be registered.

#contentplanning #socialmediacontent #contentcreation

Important – Participating businesses must be aware that this information will be provided to the Commonwealth Department of Industry, Science, Energy and Resources for program evaluation and reporting purposes; and businesses may be approached by a representative from the Department to complete a survey on the services provided.
... See MoreSee Less

1 interested  ·  1 going

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