Online Social Butterfly
I teach women
how to create
a successful business
using social media.
Do you want to learn how to confidently use social media
to grow an audience and generate sales in a way that feels easy?
Well hey there
Are you battling in the darkness of the digital world?
Would you love to feel confident when it comes to marketing your business on social media but just feel overwhelmed?
Did you hear that? It’s the sound of your brain whirring as you mindlessly scroll! Annoying right! How much time do you spend every single day doing this? I call it procastascrolling and yes, I made that up but it’s totally a thing. We all do it. The great thing about it is we can genuinely convince ourselves it is work. I am getting inspiration or connecting with others. Sound familiar?
Right, step away from the scroll and let’s give you a clear strategy on how to actually use social media to grow your business and, shudder, make sales!
I know that marketing can feel complicated and hard but honestly, I promise that it can be simple. Yes, there is some magic that needs to happen to build your knowledge, but it’s all good, I’ve got your back!
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Online Course
Expand my knowledge with online courses that I can do at my own pace.
Tune in
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Join Sarah every week as she dives into digital marketing, mindset and how to run your business.
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Hire Sarah to work her marketing magic on your business.
Latest
Podcast Episode
EP129 – Why You Should Join My Mastermind
In Episode 129 of The Social Circus, I’m diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I’ll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! I’ll also share a peek into my Digital Queen’s VIP Party Week—an event that has grown into a highlight for my community, designed to get everyone energised and aligned with their goals for the coming year. Whether you’re planning big things for your business in 2025 or just trying to squeeze in those final 2024 to-dos, there’s something in this episode for you.
Key Takeaways
- November’s the Time: Use November to lock in 2024 goals.
- Plan for 2025 Now: Start shaping those ambitions.
- Celebrate Progress: Reflect on what’s worked this year.
- Engage Your Community: Events like VIP weeks boost connection.
- Make Time for Rest: Balance work with self-care as the year closes.
As Featured In
Lots of Love
Testimonials
Work with Sarah
Hi there, I’m Sarah
Feeling stuck, overwhelmed and not sure who to trust?
The reality of it is, there are literally thousands of people offering their “expertise” on the net. So why me? I have spent over 25+ years in marketing and communications and the last 10 years focused on digital marketing. It is totally my jam.
I have trained and coached thousands of business owners just like to clear away the noise and find clarity and purpose when it comes to their social media marketing.
I would love to show you how!
Learn and Grow
Free Resources
Puzzlegrid
Watch a free class and learn how to create your own Instagram puzzlegrid
Competitions
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Networking
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The Blog
Getting to grips with Meta Business Suite
Meta Business Suite (previously known as Facebook Business Suite) is your basecamp to help you manage a variety of assets under the Meta brand. It changed names in January 2022. This change reflects the new parent brand, Meta, that was launched in October 2021. To access Meta Business Suite, you go to your Facebook Page and as per the screenshot below, you can see some of the tools available...
The most underrated activity in your business
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Facebook Ads Trends for 2022
I think it would be fair to say that the last 2 years has been a total rollercoaster. I won’t mention the C word but instead I will talk about the huge shift that has had a dramatic impact on one aspect of our digital marketing. I want to share with you a few simple ideas that I know will be hot tickets in 2022 and beyond as well navigate the waters of post-iOS updates. I think that this change...
🛒 𝙱𝚕𝚊𝚌𝚔 𝙵𝚛𝚒𝚍𝚊𝚢 𝙱𝚘𝚗𝚊𝚗𝚣𝚊 🛒
Black Friday is fast approaching - it is a 4-day shopping festival. It kicks off on Friday 24th November and stretches through to Cyber Monday on the 27th November.
It started as a traditional shopping event that marked the first day that Christmas lines were put in store after Thanksgiving but it has grown and expanded.
It is estimated that Black Friday sales are worth a staggering $9billion USD.
So what you want to ask yourself is this - will your business be taking a slice of that $9 billion pie or will you be sitting on the sidelines lamenting that you didn`t run a sale this year?
Let me walk you through the process of crafting, promoting and selling your offer with my online course 🛒 𝙱𝚕𝚊𝚌𝚔 𝙵𝚛𝚒𝚍𝚊𝚢 𝙱𝚘𝚗𝚊𝚗𝚣𝚊 🛒
Here is what we will cover:
MODULE 1: Creating an irresistible offer
Let me walk you through how to put together an amazing offer. We won’t simply focus on creating the biggest discount. There are so many more strategies than a race to the lowest dollar value.
MODULE 2: How to create a high-converting sales page
This is key to ensuring your offer connects with your audience. There are so many sales page methods around, and it can be hard to know what to include (or exclude). I’ve put together my favourite layout.
MODULE 3: Email marketing and promotion
This is one of the best tools in your marketing bag. Many people fail to recognise how significant a great email campaign is when developing a promotion.
MODULE 4: Social media marketing and promotion
Combined with email marketing, social media is a brilliant strategy to help grow awareness, increase engagement and bring in more sales for your offer.
This is going to make it so easy for you to put together your offer.
You can snap it up now for a tiny $29 and be on your way to creating extra sales in your business.
DM the word BLACK FRIDAY to get more deets
#blackfridaydeals #blackfridayiscoming #blackfridaycountdown
Need some inspo for the week ahead? We’ve got you covered with some fun themes and ideas to use
#contentideas #contentthemes #weeklyinspiration
🌟 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟎𝟐𝟓 𝐲𝐨𝐮𝐫 𝐲𝐞𝐚𝐫? 🌟
I’m teaming up with my biz bestie, @elsa_mitchell_ , to bring you 𝙋𝙡𝙖𝙣 𝙩𝙤 𝙏𝙝𝙧𝙞𝙫𝙚—an all-day workshop designed to help you wrap up 2024 like a pro and step into 2025 with a plan that’s practical, powerful, and totally YOU! 💪
Here’s what you need to know:
📅 Date: Wednesday, 20th November
🕘 Time: 9am - 4pm
📍 Venue: Feld & Co, Booragoon
What’s in it for you?
✨ 𝐂𝐥𝐨𝐬𝐞𝐨𝐮𝐭 𝟐𝟎𝟐𝟒 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐨𝐬𝐬
We’ll dive deep into what went well, what could’ve been better, and how to take those lessons forward into 2025.
🎯 𝐒𝐞𝐭 𝐛𝐨𝐥𝐝 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓
Elsa will guide you in setting fearless, stretch goals that’ll make the new year your best yet.
🛣️ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬
Together, we’ll break down your goals into bite-sized, actionable steps. You’ll leave with a plan, not just a vision!
🎤 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐩𝐫𝐢𝐳𝐞 𝐚𝐥𝐞𝐫𝐭!
Two lucky attendees will get a feature on our podcasts—a fab chance to promote your business!
🤝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 & 𝐧𝐞𝐭𝐰𝐨𝐫𝐤
Meet like-minded biz women, make connections, and maybe even find your next collab or client.
Plus, we’ve got:
A detailed workbook to keep you on track
Morning tea, a delicious lunch, and door prizes 🎉
Early Bird Options (limited spots!):
🎟️ Regular: $249
💡 VIP: $399—includes $500 coaching with Elsa or me
🌟 Ultimate VIP: $549—includes $1000 coaching for that extra boost
Let’s kick off 2025 with intention, clarity, and a whole lot of excitement. Join us at Plan to Thrive and make this the year you go from surviving to thriving! 🚀
Ready to say HECK YES? Grab your spot now (this workshop is over 50% sold already)
DM Thrive and we will send you all the deets!
Can’t wait to see you there! 💥
Sarah & Elsa xx
🎉 Win a VIP Day with me (valued at $2,200)! 🎉
This year, life has gotten a whole lot busier! My baby (who is actually 16 now 😅) left school and started working full-time. The biggest change? My hubby and I have to tag-team driving him to work each morning—hello, 2+ hours a day (roll on the day he gets his license!).
With all that time in the car, I’ve been listening to loads of podcasts on Spotify. I was joking the other night about how wild my Spotify Wrapped will look this year!
Last year, my heart seriously melted when some of you tagged me in your Stories, showing me that I’d made it into your Spotify Wrapped as one of your favourite podcasts! 🥰
So, I had an idea...
This year, I want to be in even more of your Spotify Wrapped lists as one of your top podcasts for 2024! But here’s the thing—I’m telling you now so you have time to binge The Social Circus before December rolls around. 😉 There are over 100 episodes for you to check out from the latest on AI to keeping motivated. I will have new episodes coming out right until mid-December when we take our annual season break for 4 weeks.
Check me out on Spotify - just search `social circus` or follow the link in my bio
And there’s more…
You could win a VIP Day with me (valued at $2,200)! 🎉
Here’s how to enter:
🎉 When Spotify Wrapped drops in early December, share it on your Instagram Stories.
🎉 Make sure to tag me in your Story, highlighting that The Social Circus made your top podcast list—this is me: @onlinesocialbutterfly!
🎉 You’ll be entered into the running for the VIP Day giveaway!
Entries close on Friday, 13th December (my last day in the office for the year). I can’t wait to see who wins! 🙌
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
🎪 The Social Circus Podcast 🎪
EP128 - Women, ADHD, and Business Success
This week, I’m joined by Mel Stibbs, founder of ADHD Village, for a deeply inspiring conversation about navigating ADHD and autism in the world of business. Mel’s journey has been one of self-discovery and resilience—she opens up about her experiences with late diagnosis and the relief of finding a community that truly understands. We dive into self-diagnosis dangers, the mental health effects of ADHD, and the stigma neurodivergent women often face. Mel’s advice? Embrace your unique brain wiring and surround yourself with those who understand and support you. Join us as we break down ADHD myths and share tips to build a business that works with—not against—your neurodivergent strengths.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#onlinesocialbutterfly #thesocialcircuspodcast #adhdvillage #adhdvillagepeople #adhdwomen #adhdlife #womeninbusiness #adhdcoach
🚨 Calling all Digital Queens! 🚨
Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!
Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.
Here’s the royal rundown for the week:
👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.
👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!
👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.
👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!
👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!
And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌
Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.
🎉 Book your spot now and get ready to reign supreme in 2025!
Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc https://www.rfr.bz/i54ed30
Need some fresh content ideas for the week? I’ve got a fun lineup from National Internet Day to Halloween! Can’t wait to see which one you’ll use.
Drop your fave in the comments! 😊
#NationalInternetDay #WickedDay #Halloween2024 #AllSaintsDay #AllSoulsDay #ZeroTaskingDay #ContentIdeas #WeeklyInspo #CreativeContent #FunWithContent #CelebrateEveryDay #InspireYourFeed #ContentPlanning #EngageYourAudience #GetCreative
Let me share with you my super popular class on how to create reels in Canva - this FREE class will have you brimming with ideas. Comment or DM the word REELS and we’ll send you the link or sign up for this free class. Happy learning, Sarah x
#canva #canvatips #canvatutorial #canvahacks #canvadesign #reels #reelstutorial #reelsclass
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
🎪 The Social Circus Podcast 🎪
EP127 - Managing Menopause with nurse practitioner Julie Farrelly
Curious about what makes functional medicine different? 🌿✨ I sat down with Julie, a functional medicine nurse practitioner, to chat about how this approach digs deeper into health issues, aiming to find the root causes rather than just managing symptoms. We also explore the unique role of nurse practitioners and their ability to offer a more personalised, holistic care model. Julie’s insights are perfect for anyone wanting to take control of their health journey and explore new ways of staying well. Listen in to get inspired and empowered!
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
✨ Are you ready to transform your 2025 and make it your best year yet? Join us for our Plan to Thrive workshop on November 20th! 🎉
This isn’t just another workshop—it’s a chance to reflect on 2024, set bold goals, and equip yourself with the tools you need to turn those dreams into action. You’ll get to connect with inspiring women, share ideas, and walk away with a detailed workbook to guide you through the year ahead.
Here’s what you can look forward to:
💕 Practical tips to wrap up 2024 effectively and transition smoothly into planning mode for 2025.
💕 Dream big sessions led by my amazing biz bestie, Elsa Mitchell, to help you set brave, ambitious goals.
💕 Actionable roadmaps to break down your goals into steps you can tackle every day.
💕 A chance to win a guest spot on our podcasts—a fantastic opportunity to promote your business! 🎙️
💕 Networking with like-minded women who are just as passionate about growth and success as you are!
📍 Venue: Feld & Co, Booragoon
⏰ Time: 9am - 4pm
🎟️ Early Bird Tickets: Starting at $249 (VIP options include up to $1000 in coaching!)
Don’t miss out on this chance to step away from the grind and focus on your growth in a supportive environment.
Comment or DM us the word THRIVE and we’ll send you the link to join us! 💖
#Thrive2025 #WomenInBusiness #GoalSetting #MarketingMagic #Ecommerce #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
🚨 Calling all Digital Queens! 🚨
Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!
Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.
Here’s the royal rundown for the week:
👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.
👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!
👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.
👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!
👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!
And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌
Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.
🎉 Book your spot now and get ready to reign supreme in 2025!
Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc https://www.rfr.bz/inpr3ea
Check out these fun content ideas for the week! Whether you’re celebrating colors or kangaroos, there’s something here for everyone.
What are you planning to share? 🍂🎉
#weeklycontent #inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
Unlock the secrets of a successful promotion with Black Friday Bonanza Course! Only $29 AUD that’s 95% off! You will get lifetime access to everything you need to build an irresistible offer, a high-converting sales page, and master email and social media marketing.
You will find:
✅ The art of designing offers your audience can’t resist
✅ Creating sales pages that turn to actions
✅ Launching email campaigns that actually convert
✅ Leverage social media for hype
This Black Friday, make your sales jump!
Click the link in our bio to book your spot and kick-start your journey to success today!
#BlackFridayBonanza #SalesSuccess #OnlineCourse #MarketingMagic #Ecommerce #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
So a little update on my skin and how I am progressing with my journey. I am totally loving this product and am excited to share a special coupon if you want to try out The Efficacy Cream for yourself - use the coupon sarah15 to get 15% off your order. Enjoy, Sarah xx
Get ready to make this Black Friday your best one yet!
Join the Black Friday Bonanza Course for step-by-step guidance, lifetime access, and an incredible deal—only $29 AUD (down from $498)! 💥
Here’s what you’ll learn:
✅ Crafting offers your customers can’t resist
✅ Building sales pages that grab attention
✅ Creating emails that turn readers into buyers
✅ Social media strategies to create buzz
🎉 Don’t miss out! Click the link in our bio to grab this amazing deal and kickstart your journey to Black Friday success! 🥂
#BlackFridayBonanza #SalesSuccess #OnlineCourse #MarketingMagic #Ecommerce #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
🎪 The Social Circus Podcast 🎪
EP126 - Redefining Ageing with Aijan Skincare
In this episode, I sit down with the founder of Aijan Skincare to dive into the empowering message behind her brand. She’s redefining ageing, showing us that skincare is about vibrancy, not just appearance. We discuss her journey from finance to skincare, why trust in the industry is critical, and how challenging misconceptions is key. Want to learn how she turned passion into a thriving business? Tune in for inspiration and practical tips!
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
Instagram has just made it a whole lot easier to share your profile and connect with others. Simply click on the “share profile” button on your profile to get these shareable profile cards - simple!