Online Social Butterfly

I teach women
how to create
a successful business
using social media.

Do you want to learn how to confidently use social media
to grow an audience and generate sales in a way that feels easy?

Latest

Podcast Episode

EP126 – Building Trust in Skincare with Aijan

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand’s mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you’re curious about how skincare can empower you to age on your own terms, this conversation is packed with wisdom and actionable insights.

Key Takeaways:

  1. Transitioning industries can spark innovative ideas.
  2. Redefining societal norms around ageing is empowering.
  3. Trust is key in building a successful skincare brand.
  4. Skincare goes beyond appearance; it’s about vibrancy.
  5. Pursuing passion leads to rewarding entrepreneurial journeys.

http://www.aijan.com
@‌aijanskincare
@‌age__isjuatanumber

As Featured In

Lots of Love

Testimonials

Work with Sarah

Hi there, I’m Sarah

Feeling stuck, overwhelmed and not sure who to trust?

The reality of it is, there are literally thousands of people offering their “expertise” on the net. So why me? I have spent over 25+ years in marketing and communications and the last 10 years focused on digital marketing. It is totally my jam.

I have trained and coached thousands of business owners just like to clear away the noise and find clarity and purpose when it comes to their social media marketing.

I would love to show you how!

Learn and Grow

Free Resources

Puzzlegrid

Watch a free class and learn how to create your own Instagram puzzlegrid

Competitions

Grab this FREE guide and learn how to run Facebook competitions

Networking

Learn how to master digital networking with 3 simple strategies

Read more on

The Blog

Getting to grips with Meta Business Suite

Getting to grips with Meta Business Suite

Meta Business Suite (previously known as Facebook Business Suite) is your basecamp to help you manage a variety of assets under the Meta brand. It changed names in January 2022. This change reflects the new parent brand, Meta, that was launched in October 2021. To access Meta Business Suite, you go to your Facebook Page and as per the screenshot below, you can see some of the tools available...

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The most underrated activity in your business

The most underrated activity in your business

I sincerely hope that the title of my blog piqued your interest. As a fellow business owner, I am always on the lookout for the latest hacks, new tips and tricks – anything that can make my life a little easier. In 2022, I am determined to work differently. I have been in business almost 11 years and that has certainly given me some useful data to process. I have worked way too many late nights,...

read more
Facebook Ads Trends for 2022

Facebook Ads Trends for 2022

I think it would be fair to say that the last 2 years has been a total rollercoaster. I won’t mention the C word but instead I will talk about the huge shift that has had a dramatic impact on one aspect of our digital marketing. I want to share with you a few simple ideas that I know will be hot tickets in 2022 and beyond as well navigate the waters of post-iOS updates. I think that this change...

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Get ready to make this Black Friday your best one yet!

Join the Black Friday Bonanza Course for step-by-step guidance, lifetime access, and an incredible deal—only $29 AUD (down from $498)! 💥

Here’s what you’ll learn:

✅ Crafting offers your customers can’t resist
✅ Building sales pages that grab attention
✅ Creating emails that turn readers into buyers
✅ Social media strategies to create buzz

🎉 Don’t miss out! Click the link in our bio to grab this amazing deal and kickstart your journey to Black Friday success! 🥂

#BlackFridayBonanza #SalesSuccess #OnlineCourse #MarketingMagic #Ecommerce #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
...

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🖤 Ready to make Black Friday your best sales event ever? 🖤



With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.



Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:



💰 Craft a drool-worthy offer

🚀 Build a sales page that converts like crazy

📧 Master email marketing that actually drives sales

📱 Create a social buzz that has people lining up to buy



Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.



No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂



Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
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🎪 The Social Circus Podcast 🎪
EP126 - Redefining Ageing with Aijan Skincare

In this episode, I sit down with the founder of Aijan Skincare to dive into the empowering message behind her brand. She’s redefining ageing, showing us that skincare is about vibrancy, not just appearance. We discuss her journey from finance to skincare, why trust in the industry is critical, and how challenging misconceptions is key. Want to learn how she turned passion into a thriving business? Tune in for inspiration and practical tips!

Tune in now – follow the link in my bio!
Happy Listening,
Sarah
...

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Instagram has just made it a whole lot easier to share your profile and connect with others. Simply click on the “share profile” button on your profile to get these shareable profile cards - simple! ...

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Are you prepared to increase your Black Friday performance several times? As you will discover in our Black Friday Bonanza course how to create offers that really connect emotionally, how to sell, and you’ll learn how to create offers that really resonate and market like a pro!

🎉 Don’t miss this chance! You get guaranteed lifetime access for only $29 AUD that is a massive 95% off your normal price of $498!

👉 Click the link for more info: https://onlinesocialbutterfly.simplero.com/black-friday-bonanza
Or check the link in our bio!

This must be your most successful Black Friday ever! 🥂💰

#sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
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🚨 Calling all Digital Queens! 🚨



Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!



Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.



Here’s the royal rundown for the week:



👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.



👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!



👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.



👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!



👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!



And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌



Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.



🎉 Book your spot now and get ready to reign supreme in 2025!



Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc https://www.rfr.bz/inoagnw
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Welcome to this week’s content ideas!

From dancing sensational challenge to actual appreciation of the boss, you will always find something that will serve as an inspiration.

Which one catches your eye?

#weeklycontent #inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
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🎉 Win a VIP Day with me (valued at $2,200)! 🎉



This year, life has gotten a whole lot busier! My baby (who is actually 16 now 😅) left school and started working full-time. The biggest change? My hubby and I have to tag-team driving him to work each morning—hello, 2+ hours a day (roll on the day he gets his license!).



With all that time in the car, I’ve been listening to loads of podcasts on Spotify. I was joking the other night about how wild my Spotify Wrapped will look this year!



Last year, my heart seriously melted when some of you tagged me in your Stories, showing me that I’d made it into your Spotify Wrapped as one of your favourite podcasts! 🥰



So, I had an idea...



This year, I want to be in even more of your Spotify Wrapped lists as one of your top podcasts for 2024! But here’s the thing—I’m telling you now so you have time to binge The Social Circus before December rolls around. 😉 There are over 100 episodes for you to check out from the latest on AI to keeping motivated. I will have new episodes coming out right until mid-December when we take our annual season break for 4 weeks.



Check me out on Spotify - just search `social circus` or follow the link in my bio



And there’s more…

You could win a VIP Day with me (valued at $2,200)! 🎉



Here’s how to enter:

🎉 When Spotify Wrapped drops in early December, share it on your Instagram Stories.

🎉 Make sure to tag me in your Story, highlighting that The Social Circus made your top podcast list—this is me: @onlinesocialbutterfly!

🎉 You’ll be entered into the running for the VIP Day giveaway!



Entries close on Friday, 13th December (my last day in the office for the year). I can’t wait to see who wins! 🙌
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Here to announce the biggest Black Friday ever! 🚨

Don’t forget to check My Black Friday Bonanza course to learn how to build offers people would want to buy.

Experience has also revealed that investing 29 AUD ($25 USD) is quite meaningful – it buys the lifetime access to the strategies that work.

Do not let down another chance of making a worthy investment or otherwise!

Click the link in the bio or visit https://onlinesocialbutterfly.simplero.com/black-friday-bonanza.

#sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
...

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🖤 Ready to make Black Friday your best sales event ever? 🖤



With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.



Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:



💰 Craft a drool-worthy offer

🚀 Build a sales page that converts like crazy

📧 Master email marketing that actually drives sales

📱 Create a social buzz that has people lining up to buy



Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.



No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂



Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
...

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🎪 The Social Circus Podcast 🎪
EP125 - Unlocking Inclusive Design
Are you thinking about inclusivity in your business design? In this episode, I’m joined by Caryn from Firefly Graphics to chat all things inclusive design! We break down why inclusivity matters and how you can make simple changes to ensure that your brand is welcoming to everyone. Whether it’s adjusting your website layout or reconsidering the colours you use, inclusive design can help you build stronger connections with your audience and grow your business. After this episode, you`ll be ready to put those insights into action and create a space where everyone feels like they belong.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
...

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This week is packed with creative content opportunities!

From celebrating body positivity to sharing your entrepreneurial journey, there’s something for everyone.

Which idea will you bring to life? Drop your thoughts below! 👇

#weeklycontent #inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
...

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🖤 Ready to make Black Friday your best sales event ever? 🖤



With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.



Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:



💰 Craft a drool-worthy offer

🚀 Build a sales page that converts like crazy

📧 Master email marketing that actually drives sales

📱 Create a social buzz that has people lining up to buy



Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.



No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂



Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
...

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🎪 The Social Circus Podcast 🎪
EP124 – The Power of Winning Awards

Let’s talk about awards! In this episode, I’m sharing my journey from being a finalist over and over again to winning my first major award this year. It’s not just about the win—it’s about putting yourself out there and believing in your worth, even when you feel you’re not “there yet.” Women, especially, need to get comfortable tooting their own horn and recognising their greatness. Whether you win or not, entering awards can seriously elevate your business’s visibility and credibility. Ready to hear more about how awards can change the game for you?

Tune in now – follow the link in my bio!
Happy Listening,
Sarah
...

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Looking for fresh content inspiration?

Check out these exciting ideas for the week ahead! Which one will you choose to highlight?

Share your favorite in the comments! 👇

#WeeklyContent #Inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
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Happy International Podcast Day! 🎙️✨

Celebrate with some fun facts about The Social Circus Podcast! With over 100 episodes and 40+ 5-star reviews, there’s plenty to dive into.

Tune in now on Spotify or Apple Podcasts!
🍏 Apple: https://podcasts.apple.com/us/channel/online-social-butterfly/id6442744237
🎧 Spotify: https://open.spotify.com/show/0BLdTKQswl2j80uxvGj8Ws

What’s your favorite podcast?

Share below! 💬

#InternationalPodcastDay #TheSocialCircusPodcast
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Today was our monthly goal setting session for the Digital Queens Mastermind and we always start by celebrating our wish for the month. If you want to hear more about my goal setting process, check out my live - I share the process!

Do you set goals each month for you and your biz?
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As we wrap up 2024, it’s the perfect time to set the stage for a successful 2025!

I’m excited to offer 3 exclusive VIP Planning Days where we’ll dive deep into your business, set ambitious goals, and map out your entire year!

💼 What’s on the agenda?

Review your 2024 performance
Set personal and financial goals
Create a month-by-month action plan

With only 3 spots available on:

🗓️ November 26
🗓️ December 3
🗓️ December 9

💰 Grab your VIP Day for just $1,650 (save $500) or $1,500 with full payment. Let’s finish 2024 strong and kick off 2025 with clarity and confidence!

🔗 Secure your spot now: https://onlinesocialbutterfly.simplero.com/purchase/139212

I can’t wait to plan your success with you! 💖

#VIPPlanning #2025Goals #BusinessSuccess #PerthEvents #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle
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Let’s talk how we achieve our goals with some simple strategies ...

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