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Latest Episodes

EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP101 – Kara Stokes Discusses the Impact of AI on the Industry

Kara Stokes has successfully transitioned from a copywriter to a brand message coach and is now making waves as an AI influencer for small businesses. With over six years of expertise, she's launched a second venture that teaches small business owners, particularly women, how to use Artificial Intelligence in marketing to gain a competitive edge. Her work focuses on content strategy, brand...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP100 – Importance of Consistency and Content Strategy

In the 100th episode of the Social Circus, Sarah Thomson delivers an engaging deep dive into the genesis and evolution of her podcast. Celebrating her half-centennial of episodes, Sarah provides a behind-the-scenes look at the marketing strategies and content creation process that underpin her podcasting success. Sarah unfolds the tale of her podcast's inception back in March 2022, highlighting...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP99 – Discover the benefits of a digital detox and how to implement it

In Episode 99 of the "Social Circus," host Sarah Thomson approaches an important milestone: the podcast's 100th episode. This episode features Sarah expressing her enthusiasm for the forthcoming competition in celebration of the 100th episode and gives an overview of what the audience can expect. Sarah Thomson, an expert in social media and business mindset, discusses her ten-day break from the...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP98 – Annie Gichuru Discusses Building Inclusive Businesses

In this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP97 – Reflecting on Turning 50 and Embracing Self-Acceptance

This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry.  In addition to this, Sarah discusses the importance of understanding and planning finances, as well...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP97 – Reflecting on Turning 50 and Embracing Self-Acceptance

This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry.  In addition to this, Sarah discusses the importance of understanding and planning finances, as well...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP96 – Reflecting on Lessons Learned

In this episode of The Social Circus, host Sarah Thomson reflects on her journey through business and personal growth as she approaches significant milestones. Sarah offers a captivating discussion filled with rich lessons learned while navigating her professional path, including the growth of her podcast and celebrating her 50th birthday. This episode is not just a narrative - it's a collection...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP95 – Lessons Learned from 13 Years in Business: Advice for Entrepreneurs

In this episode, the host, Sarah Thomson, shares the key lessons learned from her 13 years in  business. With a background in corporate marketing, Sarah provides invaluable insights into running a business, adapting to change, and staying true to one's passions and instincts. Key Takeaways: Don't rush decisions when starting your business; take time to research, plan, and understand the market...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP94 – Raising Awareness: Understanding Endometriosis

In episode 94 of the Social Circus the conversation takes a turn from the usual discussions on social media and entrepreneurship, delving into the personal and widespread issue of endometriosis. As Sarah shares her own experiences with the condition, listeners are drawn into a deeper understanding of a problem that affects a significant portion of women globally. Opening with her own journey to...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP93 – Mindful Parenting Expert Nina Visic Shares Wisdom on Balancing Business and Family

In this episode of the Social Circus, Sarah Thomson welcomes Nina Visic from Mindful Parenting Lifestyle. Nina shares her personal journey as a busy mom who discovered how mindful parenting techniques can make a big difference in family life. The conversation is all about how parents can handle the challenges of raising kids while juggling work, offering lots of helpful tips for listeners in...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

Ep92 Christine Ross – Helping Women Find Clarity and Inner Strength

In this episode of "The Social Circus," we meet Chris from "Head to Heart." She's all about helping women aged 40 to 80 shake off self-doubt and find their inner strength. Her goal? To make their lives full of good stuff like abundance and joy. The big idea in the chat is figuring out why we do what we do. Chris talks a lot about squashing those negative thoughts we all have and replacing them...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP91 – Tips to grow your Business

In this episode, Sarah Thomson, a digital marketing expert, talks about how businesses can grow using social media and client relationships. She hosts "Social Circus" and shares tips on retaining clients and getting referrals. Sarah stresses the importance of moving beyond traditional marketing methods for a successful business. She offers valuable insights into the challenges of gaining new...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP90 – Leadership Coach Jenny Cole Shares Tips for Navigating Difficult Conversations

In this episode of the Social Circus, host Sarah Thomson sits down with leadership coach Jenny Cole from Positively Beaming to explore the art of navigating difficult conversations in both personal and professional contexts. The episode delves into valuable insights on improving communication skills that are essential for small business owners and corporate leaders alike. Bringing a wealth of...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP89 – Claudia Neal-Shaw shares tips for building confidence in business.

In this episode of the Social Circus, host Sarah Thomson delves deep into the world of personal branding and self-marketing with the Claudia Neal-Shaw of Candor Consulting. The discussion unlocks the secrets to cultivating a business and personal brand with authenticity and confidence. The conversation starts with Claudia's journey from a corporate lawyer to the founder of Candor Consulting....

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP86 – Setting Goals and Boundaries for a Successful Year in Business

Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP86 – Challenges and Lessons of 2023 in Business

In this episode, Sarah Thomson reflects on the year 2023 and shares her experiences and lessons learned. She discusses the challenges she faced, such as losing a six-figure government contract and the impact it had on her business revenue. Despite these setbacks, Sarah was able to grow her business by 6% through hard work and determination. Sarah also talks about the importance of setting...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP85 – Goal Setting and Planning for a Successful Business in 2024

In the final episode of The Social Circus for 2023, host Sarah Thomson discusses the importance of goal setting and planning for small businesses. She emphasizes the need for realistic goals and encourages listeners to review their financials from the past year to inform their goal setting for the upcoming year. Sarah also highlights the significance of understanding the numbers in your business...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP84 – Laura McRae – Managing and Launching a Podcast

In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes,...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP83 – Get Festive – Creating Engaging Christmas Content on Social Media

In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP82 – Louise Percy

In this episode of The Social Circus, host Sarah Thomson welcomes back etiquette coach Louise Percy to discuss tips for hosting and attending Christmas parties and networking events. Louise emphasizes the importance of sending invitations well in advance and using electronic RSVPs to track attendance. As a host, it is crucial to greet guests at the entrance and introduce them to others. For...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP81 – Emily Fogg and Sally Newman -Capability Network

This week Sarah is joined by Sally Newman and Emily Fogg who are the co-founders of Capability Network, an organization that aims to support small businesses and individuals with disabilities or neurodivergent conditions.    About The Guest(s): Sally Newman: Sally is a former corporate professional who transitioned into the celebrancy industry after being diagnosed with multiple sclerosis. She...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP80 – Sarah McLeod – Boosting Confidence Through Style

Summary: Sarah McLeod, a personal stylist, joins Sarah Thomson on The Social Circus to discuss confidence, styling, and showing up as your best self. Sarah shares her journey into styling and how she helps women find their confidence through clothes. She emphasizes the importance of starting with what clients already have in their wardrobe and helping them understand their personal style. Sarah...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP 79 – Selling and Promoting During Turbulent Times

In this episode, Sarah discusses how small business owners can navigate running their businesses during times of uncertainty and unrest. She emphasizes the importance of being true and authentic to oneself and honoring one's feelings. Sarah also addresses the challenge of discussing contentious political issues and advises business owners to approach these topics with compassion, kindness, and...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP78 – Melissa Ahlquist – From Outdoor Beanbags to Web Development: Melissa’s Entrepreneurial Journey

Melissa Ahlquist is a multi-passionate entrepreneur who has successfully started and managed multiple businesses. She began her journey by importing and selling outdoor beanbags in Australia, with a portion of the profits going towards missions work. Melissa then ventured into business coaching, where she realized the need to provide affordable coaching resources for small businesses. She...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP77 – Ellie Swift : Running a Successful Mastermind

In this episode of The Social Circus, host Sarah Thomson interviews Ellie Swift, a successful business coach and Mastermind mentor. Ellie shares her journey from working in corporate to starting her own coaching business. She explains how she transitioned from one-on-one coaching to running multiple Mastermind programs. Ellie also discusses the importance of creating a unique Mastermind...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP76 – Creating Boundries for Success

In this episode, Sarah Thomson discusses the importance of setting boundaries and improving productivity in your business. She emphasizes the need to reassess goals and plans for the final quarter of the year and shares her own strategies for managing time and energy. Sarah also highlights the impact of good boundaries on overall well-being and offers practical tips for tracking time and...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP75 – Simone Pavils – Understanding SEO

Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP74 – Becca Maxwell – Do Divorce Right

In this episode of The Social Circus, host Sarah Thomson interviews Becca Maxwell, a divorce coach and relational intelligence consultant. Becca shares her journey into entrepreneurship and how her experience in the corporate world and consulting led her to start Do Divorce Right. She discusses the challenges of managing a corporate job and running a business, and emphasizes the importance of...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP73 – Meta Ads Q & A part 2

Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP72 – Meta Month: Mastering Meta Ads Q & A

In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad....

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP71 – Meta Ads Mistakes

In this episode, Sarah discusses the top mistakes people make when running Meta ads and provides valuable insights on how to avoid them. She emphasizes the importance of understanding ad success benchmarks, testing ads organically before running paid campaigns, optimizing landing pages for mobile devices, defining the ideal customer, and conducting rigorous testing to improve ad performance. Key...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP70 – Intro to Meta Ads

Can you believe that Meta (Facebook) introduced ads in 2007. That is a long time and it means that this is not really a new form of marketing – it should be part of your mix. Advertising is a type of marketing that always involves the spending of money. Many small businesses avoid paid ads in favour of organic marketing. This is a common misconception – that organic marketing is free. However,...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP69 – Meta Month – Unveiling the Monolith

Welcome to Episode 69 of our podcast! In this Meta Month special, we're delving deep into the world of Meta, the parent company of Facebook and a host of other influential brands. Join us as we explore the history, acquisitions, and impact of this technological giant. Segment 1: The Birth of Meta Meta, originally known as Facebook, was founded in 2004 by Mark Zuckerberg and three Harvard...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP68 – Tracy Murray aka The Glasses Lady

In today’s episode, I chat with Tracy Murray aka The Glasses Lady, who is quite well known around Perth for her positivity, zest for life, and passion for inspiring others.   Tune in to hear what inspired Tracy to follow her dreams and start her own business. Saying “If you believe in the service you can offer someone, follow that talent, and passion and be inspired to do great things… be...

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EP101 – Kara Stokes Discusses the Impact of AI on the Industry

EP67 – Sarah & Elsa Mitchell – Make Bank for Christmas

In today’s episode, I chat with Elsa Mitchell, Business Mentor and Podcast host of Bossy Bitch. Hear how we met, and why we decided to collaborate since bonding over different life experiences. Chatting about our upcoming event here in Perth. It’s at a great location, with incredible food…Hello, Morning Tea and Lunch! Fabulous for making connections, and a door prize you won’t want to miss. So...

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EP66 – Priya from Punar Handloom Homewares

EP66 – Priya from Punar Handloom Homewares

In today’s episode, I chat with one of my lovely client’s Priya, Founder of Punar – a word originating from the ancient Sanskrit language in India meaning “again”. Priya and I have been working together for over 12 months, beginning with her pre- launch and launch phase of Punar. Tune in as Priya passionately shares what motivated her to start Punar – the event that triggered her to live on...

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EP66 – Priya from Punar Handloom Homewares

EP65 – Talking Reels with Ally from Alyona Social

In today’s episode, I chat with Ally from Alyona Social. She starts by sharing her journey, and how she threw herself into her business with no plan b. Adapting her skills to the world of social media after giving up her day job. Tune in to hear how Ally went from knowing very few people in Perth to establishing her brand, making amazing connections and becoming known as the “Reels Queen”.   ...

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EP66 – Priya from Punar Handloom Homewares

EP64 – Making the most of ChatGPT

If you haven’t used ChatGPT in your business yet, it’s highly likely you will get left behind, simply because your competitors will be able to produce content a lot quicker. I encourage you to give the free version a go as it currently has so many features, but do keep in mind as the platform grows they are likely to add the features to the paid version. I’m excited to share with you how I use...

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EP66 – Priya from Punar Handloom Homewares

EP63 – The new Threads App

This episode was recorded and put live on Friday 7th July 2023, just 24 hours after the Threads App went live. Please note that some of this data is date sensitive. In this episode, we dive into the launch of Threads, the latest app from Meta, which is generating a lot of buzz in the social media world. Threads is an Instagram app and is being touted as a rival to Twitter, offering a...

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EP66 – Priya from Punar Handloom Homewares

EP62 – Building the business you desire with Shayla Burtin

In today’s episode, I chat with Shayla Burtin, Business Operations Strategist. Shayla generously shares the start of her business journey - why she started and how it’s evolved into what it is today. Let’s face it, most of us are in business for the freedom and flexibility it provides, spending more time with our family, taking time off when we like. The reality of having all of this is also a...

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EP61 – How to be a guest on other people’s podcasts with Christina Lenkowski

EP61 – How to be a guest on other people’s podcasts with Christina Lenkowski

In this episode, I chat with Christina, Podcast Publicity Strategist and Trainer at Publicity by Christina.  We talk about how and why she got into this super niche business after working for someone else in PR and marketing for over a decade. Hear her laugh and the irony when you hear what she didn’t do when launching her first course.   She passionately and generously shares a couple of her...

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EP60 – Creating your first  digital product

EP60 – Creating your first digital product

I’ve been creating digital products in my business for a while now. Launching my signature course in 2020. It took a huge effort, and quite honestly some days it felt like I was running another business I almost burnt out creating it. Let me tell you it doesn’t have to be that way. Tune in to hear lots of examples of what you can create once in your business to sell multiple times without having...

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EP59 – Move more with Georgia Galati

EP59 – Move more with Georgia Galati

Georgia shares her inspiration for starting her business and tells us what remedial massage is. We chat about the stress and pressure we put on our body without even realising it especially if we’re sat on our butt all day working from home. Tune in for insights and wisdom into some better self-care. Hear some of the things we can do to get ourselves moving. How being sedentary isn’t good for...

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EP58 –  Money Mindset with Diana Todd

EP58 – Money Mindset with Diana Todd

Tune in to hear what inspired Diana to start her journey into entrepreneurship in 2015. We talk about how back in the day money was a taboo subject and not something that was talked about outside of the home, or in schools as part of our education. Yet now, running a small business, knowing our numbers is powerful as it helps us to make strategic decisions to build a sustainable business. We...

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EP57 – When you are feeling overwhelmed

EP57 – When you are feeling overwhelmed

As a coach I get to see inside a lot of businesses, and see what’s going on, and a lot of what I’m seeing right now is a sense of overwhelm.  It feels like whatever we do there’s always more to be done. Tune in for tips on what to do if you’re feeling overwhelmed and how to turn it around. As well as how to manage the amount of information we’re faced with daily. Your brain is constantly...

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EP56 – Feel more confident with Personal Stylist, Alex

EP56 – Feel more confident with Personal Stylist, Alex

Hear not only how Alex can style you, but how she arrived in Australia and what she had to do to make things happen in her new world - never believing she could turn her passion into her job.   She talks about confidence and the importance of making connections. What people struggle with when it comes to their wardrobe, saying there is no age to be stylish, no fashion police who come and tell...

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EP55 – Kristy Smith –  Hiring Virtual Support

EP55 – Kristy Smith – Hiring Virtual Support

Have you ever wanted to hire a Virtual Assistant (VA) to support you in your business, but don’t know where to start? Perhaps you’ve always wanted to explore the idea but scared to hand over the reins. Tune in to hear the questions you can ask yourself to help understand why you can’t do everything yourself. Kristy shares how she’s been able to grow her business with virtual support, as well as...

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EP54 – Money Mindset with Alpha Schulte

EP54 – Money Mindset with Alpha Schulte

In today’s episode, I chat with Alpha Schulte, Lifestyle & Money Coach. We discuss limiting beliefs, our parent’s expectations, what makes us tick, money, and self-worth. Alpha helps women work on their money mindset. Asking the right questions to establish what it is you’re trying to achieve as well as educating you along the way. Saying money mindset is an exercise in creativity....

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EP53 – All things Chat GPT

EP53 – All things Chat GPT

AI is huge and seems to have come out of nowhere. Although, most of us use it every day without even realising. Tune in to hear what makes Chat GPT – an AI program so popular. How I use it in my business, and tips on how you can use it in yours. Right now, you can use Chat GPT for free. It’s a great time saving tool especially if you write content, a blog, or simply want to know how to respond...

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EP52 – Ashley Matkovic – Networking with Fusion Biz Co.

EP52 – Ashley Matkovic – Networking with Fusion Biz Co.

In today’s episode, I chat with Ashley Matkovic who generously shares a story from her childhood that ended up being the catalyst for her creating Fusion Biz Co years later. Ash is on a mission to make real human connection sexy again, in an increasingly disconnected world. In a bid to revolutionise the business networking scene by encouraging meaningful conversations and genuine relationships,...

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EP51 – Writing for your audience with Kara Stokes

EP51 – Writing for your audience with Kara Stokes

In today’s episode, I chat with SEO Copywriter, Kara Stokes, from work life balance to jaw dropping tips when it comes to writing copy for your audience, and why it matters. From keyword research, click-worthy sales pages, website navigation, SEO-friendly content, and more. Kara shares how and why she became a copywriter, and what it’s like to work with her. The ability she has to give her...

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EP50 – Why I created the Blooming Biz Academy Membership

EP50 – Why I created the Blooming Biz Academy Membership

Tune in to hear the main reasons I created The Blooming Biz Academy as a membership. What it’s all about, and what it did for me and my business. One of the reasons I created this new space was to continue to give you a place to go where you can still participate in activities with myself, and enjoy a great community feel. Your 12-month membership is incredible value and includes:    A private...

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EP49 – All things Branding Photography with AJ Harrington

EP49 – All things Branding Photography with AJ Harrington

In today’s episode, I chat with Amanda (AJ) from AJ Harrington Photographer about why she started her business, and her journey into being an entrepreneur. Although AJ has a degree in Exploration Geophysics and worked in oil and gas industry for 10 years, after having her daughter she wasn’t so keen to commute to the city every day.  Contemplating her next move, she had her light bulb moment...

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Ep48 – Why I closed my Facebook Group.mp3

Ep48 – Why I closed my Facebook Group.mp3

In January 2023, I made the decision to close my Facebook Group. I could see from the outside looking in this would look like a strange thing for me to do, especially as I teach you how to use social media as a marketing tool. Tune in as I take you on the journey of why I started my free Facebook Group, how it evolved over time, and the reasons I made the decision to close it. You’ll also hear...

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EP47 – List Builder Lounge Alumni interview with Nina Visic

EP47 – List Builder Lounge Alumni interview with Nina Visic

In today’s episode, I chat with Nina from Mindful Parenting Lifestyle about her business, and her experience of completing my course, List Builders Lounge. Having a corporate background in compliance, lead magnets, trip wires and list building was not part of her vocabulary.  Tune in to hear how Nina got more than she bargained for when she signed up to the live round of List Builders Lounge....

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EP46 – List Builder Lounge Alumni interview with Nikki Paterson

EP46 – List Builder Lounge Alumni interview with Nikki Paterson

This week I chat with Nikki Paterson. Nikki is passionate about education and training. She created a course to fix a problem she knew people were having, but she didn’t think about how she would market or sell her course. She needed help and that’s how she came into the world of the List Builders Lounge. She shares the confidence it gave her by completing the live rounds, and the support she...

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EP45 – All things Email Marketing with Yael Keon

EP45 – All things Email Marketing with Yael Keon

This week I chat with Email Marketing Expert, Yael Keon. Like many of us, it won’t surprise you to hear Yael started her own business to have a say on her own time.     Tune in as Yael lets us in on how she came to niche into the world of email marketing.  Sharing a myriad of juicy tips, including how to take the pressure off and give yourself permission to email your audience. Don’t be...

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EP44 – Why every business needs an email list

EP44 – Why every business needs an email list

Tune in to hear what an email list is, what it’s used for, and the importance of having one of these in your business. I’ll tell you the best place to start, and why you need to be consistent when keeping in touch with your customers, past, present, and future. Although I’ve been in business for over a decade, you may be surprised to hear it’s only in the last 3 to 4 years I have actively built...

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EP43 – Marianne Tansley – Making the most of Teams

EP43 – Marianne Tansley – Making the most of Teams

Back by popular demand! Today I chat again with my very own Business Manager, Marianne about all things Teams. The difference between Teams and Zoom, how it works and what you need (or not) to use it. Unless you’ve been living under a rock you will have heard of Zoom, but not everyone talks about Teams in the same way, even though it does all that Zoom can, and more. Teams is a Microsoft...

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EP42 – Change Your Thoughts with AJ Davis

EP42 – Change Your Thoughts with AJ Davis

In today’s episode, I chat with AJ Davis from Change Your Thoughts. AJ’s work focuses on overcoming challenges like perfectionism, procrastination and fear of failure, by uncovering the reasons behind them, rather than just addressing the symptoms. After burning out in the corporate world AJ knew it was time to look for something else. She started her first business as a Business Manager, before...

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EP41: What it’s like to work with an Online Business Manager (OBM)

EP41: What it’s like to work with an Online Business Manager (OBM)

In today’s episode, Sarah chats with Sinead about what it’s like to work with an OBM (Online Business Manager), the difference between an OBM and a VA (Virtual Assistant) and knowing when it’s time to engage an OBMs services. Sharing a bit about her business journey so far, and her motivation to starting her own business. Sinead’s not only specialised in sales and assisting small businesses and...

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EP40 – A look at my team or Running a business – team work.

EP40 – A look at my team or Running a business – team work.

When I started my business over a decade ago, it was my intention to grow it slowly. I wanted to work part time so I could be present for my young boys - things look very different these days.   Today I share with you all about my team, who they are, how I chose them, and why. As well as why each of them performs the tasks they do. This is the part you find out what I love to do and the things...

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EP39 – Declutter your Calendar and Mind with Bridget Johns

EP39 – Declutter your Calendar and Mind with Bridget Johns

This episode is for you if you wish you had more hours in a day, you long for a home that is less cluttered, you’re so busy you can’t find time to do anything for yourself, and you’re so overwhelmed you wouldn’t even know what to do if you had time. In today’s episode, I chat with Bridget Johns, Organisation Expert - Declutter Coaching & Life Organisation at Be Simply Free. Be Simply Free exists...

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EP38 – How to start your year strong

EP38 – How to start your year strong

If you’re looking for motivation, guidance, techniques, and a list of questions to ask yourself to help you set goals for the coming year then this episode is for you. Your answers to the many questions in this episode will help you create the goals that will help you grow the business of your dreams. I think you’ll agree, sometimes we do things in business we don’t particularly like because...

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Ep 37 – Year in Review

Ep 37 – Year in Review

2022… What a year! Tune in to hear my biggest lesson and the reasons I will continue to grow my business in ways that light me up, creating beautiful courses and things for you within Online Social Butterfly that make me excited. I share with you some of the opportunities that came my way throughout the year that I declined, and the reasons why. I also share with you the multiple changes I made...

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EP36 Julie Anglesey –  Starting a business over 50

EP36 Julie Anglesey – Starting a business over 50

In today’s episode, I chat with Julie Anglesey from Renovating Made Easy. Julie was on site in her car when we recorded this episode. She teaches frustrated property investors to become fearlessly profitable renovators. Splitting from her husband after renovating their second house together, did not stop Julie from following her passion of renovating houses. Hear how she went from being a...

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EP35 – Veronique Lutchmaya – Starting a Business over 50

EP35 – Veronique Lutchmaya – Starting a Business over 50

In today’s episode, I chat to Véronique - Founder and Director of Unique Tenants Consult. Hear what inspired her to start a business over 50, the legacy she wants to leave, and what guides her every day to enrich the lives of tenants. With a bachelor’s degree, and an advocate for lifelong learning, Véronique knew she had to educate herself if she was going to educate others, hear how she went...

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EP34 – Kerry Ridley – Starting a Business over 50

EP34 – Kerry Ridley – Starting a Business over 50

In today’s episode, Sarah chats with quirky Kerry Ridley, owner of My Little Bookshop. Recalling travelling with her family to be one of the best experiences of her life. Tune in to hear Kerry’s journey to how My Little Bookshop began, to what it looks like today only 3 years after she started her own business in her 50’s. Sarah and Kerry laugh about the things people say that we put up with...

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EP33 –  Lessons from a Digital Course Launch with Sarah from Online Social Butterfly

EP33 – Lessons from a Digital Course Launch with Sarah from Online Social Butterfly

This year I’ve been upskilling in terms of how to do a great launch. I wanted to share with you some of the things I’ve tried, what worked and didn’t work and how I keep moving forward to add success. Creating an online course is like creating another business, it’s exhausting. It’s not only important to have a plan, but also just as important to make sure you have some support before and during...

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EP32 – Stephanie Ritz – Being location independent

EP32 – Stephanie Ritz – Being location independent

Starting as a teen mom with limited financial resources, Stephanie put herself through college, started two successful businesses and quickly rose to leadership positions in multiple corporate roles. These days she’s travelling the world alongside running her business, promoting the opportunity for her clients to live their best life of freedom and abundance in whatever way is meaningful to...

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EP31 – Constanze Kuhnze – Branding and marketing materials

EP31 – Constanze Kuhnze – Branding and marketing materials

Studying in Hamburg at the Institute to Graphic Design, Constanze is passionate about creating a brand you love, and want to show off.  She shares the inspiration behind starting her own business after working for medium to large agencies both here in Perth, and in Germany. Tune in to hear her response when Sarah bravely asks, do I need a professional logo now we have Canva? Chatting all things...

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EP30 – Alicia Menkveld – Simple strategies to sell with confidence

EP30 – Alicia Menkveld – Simple strategies to sell with confidence

Alicia settles into her very first podcast interview by sharing how she went from being a qualified teacher to where she is today. So much wisdom shared in this episode when it comes to making sales easy, not sleazy. How as women we’re often reluctant to talk about sales, and money, but we’re very good at building relationships, and making connections with people, seeing how we can help them....

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EP29 – Danni Green

EP29 – Danni Green

Danni creates websites using WordPress and Divi. She loves the flexibility, and the fact once she’s handed it over, you have full control giving you the ability to maintain it. Tune in to hear why it’s important you have control of your website.    Hear what she has to say to look out for if you’re initially swayed into choosing a cheaper option, and why this could end up costing you more money...

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EP28 – Lead Magnets

EP28 – Lead Magnets

Don’t worry if you’re new to lead magnets, or haven’t heard this terminology before, Sarah tells us what a lead magnet is, why it’s a super important marketing activity for your business, and how to go about choosing one for you and your audience. A lead magnet, or perhaps you know it as a freebie, or an opt-in is a free resource you will give your audience in exchange for their email address....

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EP27 – Caitriona Forde – Cybersafe

EP27 – Caitriona Forde – Cybersafe

Growing up in rural Ireland, IT wasn’t the expected career choice for Caitriona. After finishing University, it was clear to her she didn’t want to become the accountant she thought she did. More than ever small businesses are contacting her for help after they have been impacted by cybercrime. Don’t let this be you! If Cait had a dollar for every time someone contacted her to say “I never...

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EP26 – Grace Armstrong

EP26 – Grace Armstrong

Before relocating to Singapore for her husband’s work in 2021, Grace was running a successful dance events company. She wasn’t a stranger to running a business, building a community improving her services, and connecting with others. She missed beautiful smelling, non-synthetic candles/fragrances in their new home so came up with the genius idea to create exactly what she was looking for…...

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EP25 – Enrika Grogan

EP25 – Enrika Grogan

As a qualified process engineer, Enrika started her bookkeeping business as a side hustle to provide her with the flexibility to be able to support the lifestyle she wanted to create for her and her family. After a while, she saw the potential of running her business in its own right, making it a steady income stream, so she rebranded to Mind Your Money in order to grow her business to more than...

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EP24 – Busting Social Media Myths with Sarah Thomson

EP24 – Busting Social Media Myths with Sarah Thomson

Hashtags, insights, different platforms, and scheduling tools and much more are touched on in this episode. Social media is a fabulous marketing channel for our business, like everything else it’s forever changing. Sarah’s here to debunk some myths such as…  Does Facebook reduce my reach because I’ve shared it from Instagram? Why can’t I post just once and get someone to buy from me? Do I need...

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EP23 – Louise Percy – The Percy Institute

EP23 – Louise Percy – The Percy Institute

Louise shares all about knowing what to do, when to do it, how to do it, and what not to do. From small talk tips, to building rapport, including best practise when it comes to how to present yourself with confidence. This episode has got it all! The Percy Institute is both a training and consultancy organisation, their role is to give you confidence by learning the intricacies of modern...

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EP22 – Black Friday Promotion

EP22 – Black Friday Promotion

You may have been watching Black Friday promotions from the sidelines and wondered if you can use them in your business. This episode is going to give you a lot of tips and tricks on how you can leverage yourself into a Black Friday promotion and set yourself up for a brilliant end of year. Black Friday always falls on the Friday after Thanksgiving. Over time it’s expanded to more than just one...

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EP21 – Eating Well with Naturally Nic

EP21 – Eating Well with Naturally Nic

Having been a dietitian for over 30 years she knows her stuff and is passionate about taking the overwhelm out of meal planning “knowing what’s for dinner every night saves time and money, plus one less decision to make when you’re tired and hungry”. She shares the impact on what we eat has on our health, weight, and hormones, and how improvements can be made through diet and movement “if we...

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EP20 – Michelle Marks – Business Coach

EP20 – Michelle Marks – Business Coach

From as far back as she can remember Michelle wanted to be a business owner. Starting out as a landscape photographer, and a magazine article writer before setting up her first official business as a freelance graphic designer. Although this is now history, she shares her journey, and how she got to where she is today.   Based on experience Michelle tells us what inspired her to set up her own...

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EP19 –  Tracy O’Meara Smith

EP19 – Tracy O’Meara Smith

Whether you’re at the point of upleveling your business, having any self-doubt, feeling vulnerable then Tracy can see exactly what you need to help you on your way, and be able to guide you to what you need. A lot of women who make an appointment with Tracy, sometimes do so as their business has taken over their lives and they just need an hour a month to stop, get what they need to connect with...

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EP18 – Eva Buchroithner

EP18 – Eva Buchroithner

Having worked with different clients across different services and industries, Eva soon realised e-commerce was her thing as there are so many more opportunities to grow and scale. This episode is full of golden tips on all the things you can be doing before you even think about paid ads. The importance of knowing your numbers, as well as testing your client journey to name a couple of them. Eva...

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EP17 – Critical Thinking with Bethan Winn

EP17 – Critical Thinking with Bethan Winn

Bethan describes herself as a Critical Thinking Facilitator. Making a decision is like having an argument with yourself. Bethan talks about how she helps you to analyse those arguments to figure out which decision is best for you, by empowering you to make your own choices to create the life you want to create for yourself. She passionately shares how important it is to think about what you want...

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EP16 – Facebook Groups

EP16 – Facebook Groups

Sarah shares her strategies when it comes to starting your very own community on Facebook - a place which allows you to show up and provide great value. Providing insights into the best questions to ask yourself when thinking of setting up a Facebook group. So, if you’re considering using a Facebook group as a marketing tactic and want to get up close and personal with your audience this episode...

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EP15 – Marianne Tansley

EP15 – Marianne Tansley

Marianne is the founder of Thrive Admin Services and has over 20 years' experience in corporate admin and document formatting. When it comes to all things systems, documents, and formatting, if Marianne doesn’t know it then it’s not worth knowing. She’s an absolute expert, or a rare unicorn as I like to call her. We chat about Marianne’s love for working inside Microsoft 365 and finding better...

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EP14 – Gemma Wilson

EP14 – Gemma Wilson

Tune in to hear Gemma share some gems about how she operates as a social media manager. She starts by telling us about her business journey, how she started out as a Virtual Assistant (VA) 3 years ago, before quickly finding her passion for social media, now offering a full suite of social media management.   Not only does Gemma offer content and image creation. She also includes social media...

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EP13 – Understanding Apple iOS

EP13 – Understanding Apple iOS

The most talked about Apple iOS update has got to be the one that took place last year involving data tracking. How us as users weren’t aware our data was being tracked as we moved from app to app. This update gave us the power to opt out of having our data tracked - if you tune in, Sarah tells us how.  Data tracking is used by companies to provide us with a product we didn’t know we were...

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EP12 – Pinterest with Simone Pavils

EP12 – Pinterest with Simone Pavils

Simone talks about her love of Pinterest and how you can get the most out of it. Calling herself a traffic strategist as she helps business owners drive traffic to their website. This episode is full of insights and top tips. She’s a big fan of repurposing content, so much so she has a resource on her website which shows you how. There are so many things Simone loves about Pinterest; one is the...

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EP11 – Living your best life with Sarah Potter

EP11 – Living your best life with Sarah Potter

Sarah talks about how she helps creative entrepreneurs who might have a brilliant idea, yet struggle to share it, and the whole mindset shift that comes with running your own business. Helping you reduce the overwhelm by encouraging you to take tiny steps to build confidence so you can show up fully in your life and business without fear of being judged.   She shares how the transition from...

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EP10 – Creating Social Media Content – My Simple Strategy

EP10 – Creating Social Media Content – My Simple Strategy

In this episode, Sarah shares her strategy on how to create social media posts with ease.   She shares her experience – most people that she works with through coaching and training find posting on social media one of the biggest struggles.   She shares how she does content and how if you break down your content into promotional and baseline, it all gets a little easier.   Promotional content is...

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EP5 – Getting started with list building

EP5 – Getting started with list building

In Episode 5, Sarah discussed the foundations you need to get started with list building. To get started with list building, you don’t need lots of moving parts. Start simple – you need an email marketing platform and a lead magnet.   So why is list building important? Let’s look at a couple of things that happened   You know that social media is my jam - I love it  and spend a huge chunk of my...

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EP9 – Understanding leadership with Jenny Cole

EP9 – Understanding leadership with Jenny Cole

Jenny generously shares her own personal experience when she rapidly rose through the ranks to Principal of a school and found herself burnt out. This led her to question why some people cope so well and others, like herself, found themselves crumbling under the pressure.   She is a renowned leadership coach who specialises in education but also to the wider female business community. She has 2...

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EP8 – Lisa Kniebe – Courses That Connect

EP8 – Lisa Kniebe – Courses That Connect

As the Launch Success Coach, Lisa helps coaches and healers translate their one-to-one work into online courses. Her specialty is launch messaging, and she really knows how to work her magic with words.   As a copywriter, Lisa found herself booked out – a common occurrence for those that deliver services such as coaches and trainers. She was inspired to create an online course and quickly...

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EP6 – Jo Bendle

EP6 – Jo Bendle

Jo Bendle is the Founder of the Meant for More Movement empowering women in business to stop settling and claim more from life. She’ll fast-track you to claiming your more with her proven methodology that gets you clear, focused, and taking aligned action towards the right dreams. Jo shares her own personal journey and how she created a business that allowed her to be location-independent and...

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EP4 – Rachelle Glendon – How to Live Slow

EP4 – Rachelle Glendon – How to Live Slow

Rachelle Glendon hosts the podcast How To Live Slow where she shares stories and inspiration about motherhood and slow, seasonal, simple living for gentle mums who want to opt out of hustle culture. She supports her clients to do less, be more present and prioritise rest in a world that pressures mums to 'bounce back'. Her first book, The Seasons Of Slow, is due out later this year.  Rachelle...

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EP3 – Podcasting with Amanda Kendle

EP3 – Podcasting with Amanda Kendle

In Episode 3, Sarah interviews Amanda Kendle. Amanda Kendle is a seasoned professional in the social media space and has had the podcast, The Thoughtful Traveller. Amanda started a blog 17 years ago. She was encouraged to start travel blogging, initially for someone else and then her own. Her experience dates to 2010 in the social media space and she now offers support to sole traders, creatives...

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