In this episode, the host, Sarah Thomson, shares the key lessons learned from her 13 years in  business. With a background in corporate marketing, Sarah provides invaluable insights into running a business, adapting to change, and staying true to one’s passions and instincts.

Key Takeaways:
Don’t rush decisions when starting your business; take time to research, plan, and understand the market you’re entering.
Focus on services that align with your skills and bring you joy, shaping your business to reflect your passion.
Trust your instincts in business decisions – they can serve as a powerful guide in steering your enterprise in the right direction.
Be open to change and growth; business services and structures can and should evolve with time and experience.