Online Social Butterfly
I teach women
how to create
a successful business
using digital marketing.
Do you want to learn how to confidently use tools such including social media
to grow an audience and generate sales in a way that feels easy?
1 2 3
Work With Me
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Community
If you new or still growing a consistent revenue come and join my membership – the Blooming Biz Academy – full of classes & tutorials, networking, coworking and group coaching
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Online Course
Things move fast in the digital world but good news – I have a range of courses to help you keep up . From building a website in Canva to mastering ads on Meta, I have you covered.
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1 on 1 Coaching
Need me by your side as your trusted business mentor to provide personal 1:1 support either online or in-person then I offer a range of coaching packages.
🐣 Happy Easter, my lovely business besties!
I hope you`re waking up to a slow, gentle kind of Sunday — the kind where coffee is sipped slowly and the to-do list is blissfully ignored. 💛
Normally, I`d be running a sale right now, but this year I decided to do things differently. I wanted to give myself permission to rest — no inbox hustle, no frantic emails. Just a little breathing space (and yes, this post was scheduled ahead while I was deep in coworking mode 😉).
So instead of a sale, I’ve got a gift for YOU — something that’ll support your biz for the rest of 2025.
🎁 FREE: 2025 Content Calendar
Yep, totally free. Last year it was $49.90. Then $9.90. But this Easter? You get it for zilch. Nada. Because you deserve it. 💕
Inside you’ll find: ✅ 365 days of content ideas to spark your posts all year round
✅ 200+ hooks & CTAs to boost engagement and connection
✅ A plug-and-play content strategy to make marketing feel easy
✨ Over 300 biz owners have already downloaded it and the feedback has been amazing — now it’s your turn.
So if you’re done with the content struggle and ready to feel organised, inspired, and in flow for the rest of the year, go grab your freebie now. Your future self will thank you! 🙌 Simply go to the link in my bio to download it now
Wishing you a joyful and gentle Easter,
Sarah xx
🐣🌸 Hoppy Easter from all of us at Online Social Butterfly!
Wishing you a day filled with joy, chocolate, and good vibes! 💐💛
#EasterVibes #OnlineSocialButterfly
Stop waiting for the “perfect time” to launch your digital product—because spoiler: it doesn’t exist.
What does exist? A roadmap, support, and someone to guide you every step of the way.
💡 That’s exactly what the Live Round of Low-Ticket Launchpad is all about.
🗓 We kick things off Monday, May 12
💰 Snag Early Bird access for just $97 (normally $197!)
🎁 Daily giveaways, lifetime access, and me right beside you all week
🔥 Wrap up your offer and I’ll help you get it in front of thousands
You’ve got everything it takes. I’ll help you bring it to life.
👉 Comment “Launchpad” or send a DM to grab your Early Bird spot!
#LowTicketLaunch #DigitalProductCoach #PassiveIncomeMadeSimple #WomenInBusiness #LaunchWithConfidence
✨ Just a gentle reminder for today… ✨
Whether you celebrate Good Friday as a religious tradition or simply acknowledge it as a public holiday, there’s a beautiful invitation woven into the day:
𝐏𝐚𝐮𝐬𝐞. 𝐒𝐥𝐨𝐰 𝐝𝐨𝐰𝐧. 𝐔𝐧𝐩𝐥𝐮𝐠.
With the shops shut and the world a little quieter, why not take this moment to rest, reflect, and just be?
Wishing you a peaceful and gentle Friday. 💛
Imagine having your first digital product DONE and SELLING in just 5 days...
Now imagine not joining the live round and watching everyone else post their wins 😬
✨ Join the LIVE Low-Ticket Launchpad Challenge
💸 Early Bird Price: $97 (save $100!)
📅 Starts Monday, 12th May
🎁 Daily prizes, live support, lifetime access
📢 PLUS: I’ll promote your offer if it’s ready by Friday
🎟 Doors are open. Early bird won’t last.
👉 Drop a “Launchpad” in the comments or send a DM to snag your Early Bird spot!
#LaunchYourOffer #LowTicketLaunchpad #OnlineBusinessTips #BizMentor #WomenSupportingWomen
Ever noticed those carousel posts where the image stays the same the whole way through?
They’re not being lazy — they’re being clever 👀
Using the same image helps your audience focus on your message, not get distracted by design. It’s also a sneaky little engagement booster — every swipe tells the algorithm, “Hey, this content is valuable!”
So next time you’re planning a post, remember:
You don’t need a new image for every slide. You just need a strategy that works. 💡✨
Save this tip for later or share it with a biz buddy who needs to hear it 👇
What are your thoughts on repeated image carousel posts?
#InstagramTips #ContentStrategy #CarouselPost #SocialMediaTips #MarketingMadeSimple #OnlineSocialButterfly #SmallBizMarketing #ContentThatConverts #WomenInBusiness #DigitalMarketingCoach #MarketingThatFeelsGood #InstagramForBusiness #MarketingTipsAustralia
🎪 The Social Circus Podcast 🎪
EP148 - Sustainable and Thriving
This week, I chatted with Julia Clifton, the incredible woman behind 4MyEarth—a sustainable business creating reusable cloth alternatives to single-use plastic since 2007 🌱
We talked about her journey from the corporate world to working from home, juggling family and business, and the powerful purpose behind her brand. Her goal? To get 4MyEarth products into every home across Australia.
💚 Her ethically made cloth products are machine washable, long-lasting, and designed to make sustainable living super simple.
✨ Want to make the swap? Head to 4myearth.com.au and use SocialCircus for 15% off (excludes kits—they`re already discounted by 20%!).
Got a question, or want info on fundraising or custom printing? Email Julia at sales@4myearth.com.au.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
Thinking about joining Low-Ticket Launchpad but still have questions floating around in your brain? 🧠💭
I got you. Let’s clear things up 👇
⏰ Daily classes? Pre-recorded + posted at 5am AWST = watch when it suits you
📺 Can’t make the live Q&A? No stress—drop your Qs in the morning thread + catch the replay later
📝 Will you get feedback? YES—from me, not a bot 😉
🎁 Daily prizes? Yep—just post your progress to enter
🌍 Different timezone? You’re covered
⏳ Fall behind? No worries—lifetime access means you can come back anytime
And yes… you can still join for just $97 (early bird pricing saves you $100!) 🎟️
✨ You won’t fall behind
✨ You’ll get real support
✨ You can do this your way
We start Monday, May 12—come join us! 💛
DM or comment "Launchpad" to join the EARLY BIRD registration!
Still got a Q? Slide into my DMs—I’m here to help 👋
#LowTicketLaunchpad #DigitalProductChallenge #OnlineBusinessTips #LaunchYourOffer #CourseCreatorLife #WomenInBusiness
Content planning just got a glow-up! ✨💡
No more blank screens or second-guessing - these brilliant content ideas will keep you inspired and ahead of the game all week long.
Let’s make your feed unstoppable! 🚀📅
#ContentIdeas #SocialMediaTips #ContentCreation #ContentMarketing #SocialMediaStrategy #MarketingMadeEasy #CreateAndInspire #InstagramMarketing #ContentPlanning #MarketingForEntrepreneurs #PostWithPurpose #StayConsistent #ContentThatConverts #SocialMediaGrowth #ReelIdeas #SmallBizMarketing #GrowYourBrand #ContentStrategy #NoMoreBlankScreens #MarketingSimplified #PlanPostProfit #ConsistencyIsKey #EngagingContent #BossBabeMarketing #DigitalMarketingForBeginners #OnlineSocialButterfly #CreatingInspiringConnecting #SarahThomson #DigitalMarketingCoach #DigitalMarketingInspo
You don’t need to wait for the “perfect time” to launch your digital product.
You just need a plan. A cheer squad. And someone to walk you through it.
💡 That’s exactly what the Live Round of Low-Ticket Launchpad delivers.
🗓 We kick off Monday, 12th May
💰 Early Bird is just $97 (regular $197!)
🎁 Daily prizes, lifetime access, and ME in your corner all week
🔥 Finish your offer and I’ll help promote it to thousands
You can do this. Let me show you how.
👉 DM or comment "Launchpad" to join the EARLY BIRD registration!
#LowTicketLaunch #PassiveIncomeMadeEasy #WomenInBiz #DigitalProductCoach #LaunchWithEase
🚨 The Live Round is BACK – and Early Bird is ON!
If you’ve been waiting for a sign to finally create your low-ticket digital offer…
💁♀️ Babe, this is it.
🗓 Starts Monday, 12th May
💰 Early Bird Price: $97 (save $100!)
🎁 Over $1500 in prizes
🙋♀️ Live support + feedback from me
📣 I’ll even promote your finished offer to my email list!
🎯 This round is live, guided and packed with bonuses.
🎟 Snag the early bird rate now before it jumps!
👉 DM or comment "Launchpad" to join the EARLY BIRD registration!
#LowTicketLaunchpad #DigitalProductChallenge #OnlineBiz #CreateAndLaunch #FemaleFounders
💥 1,000 downloads and counting! 💥
Turns out, you’re all as obsessed with ChatGPT as I am… and honestly, I don’t blame you 😍
Overnight, my fab freebie clicked over 1,000 downloads (we’re now at 1,034 to be precise — and growing fast 🚀).
✨ Haven’t grabbed it yet? You’re gonna want this. Especially if you’re:
🌌 Dreaming big for your next launch, but feeling a little lost in the “where do I even start?” fog...
I’ve got you! 🙌
This FREE guide is packed with smart strategies to help you:
✅ Spark fresh prelaunch ideas — no more blank page panic
✅ Plan your launch events with confidence
✅ Use ChatGPT to map out your launch, write your emails, create content, and even do your post-launch debrief
✨ It’s like having a marketing coach in your back pocket (and one that never sleeps 😏)
Ready to stop wandering in the launch wilderness and start blazing your trail to success?
👉 Download it now - comment “prompts” and we’ll send all the info over via DM.
Let’s make your next launch feel as effortless as it is exciting. 🌠
#LaunchWithAI #LaunchStrategy #OnlineLaunchTips #ProductLaunchPlan #LaunchMadeSimple #MarketingWithEase #DigitalMarketingTips #MarketingCoach #FemaleMarketingCoach #ContentMarketingHelp #ChatGPTForBusiness #AIForEntrepreneurs #AIContentCreation #SmallBizWithAI #SmartMarketingWithAI #AIForCoaches #ChatGPTTips #AIForContentCreation #WorkSmarterWithAI #AIForLaunches #WomenInBusiness #SmallBusinessSupport #BossBabeLife #FempreneurLife #BusinessBesties #OnlineBusinessGrowth #SmallBizSquad #SheMeansBusiness #WomenWhoLaunch #HeartLedBusiness
🎪 The Social Circus Podcast 🎪
EP147 - The Silence Between Sales
In this solo episode, I open up about how 2025 is shaping up to be one of the toughest years I`ve seen in business—yes, even tougher than the COVID years. If your business feels quieter than usual, like it’s whispering instead of roaring, you’re not alone. I break down what’s happening globally and locally that`s affecting spending and share some soul-soothing and practical advice on how to navigate this tricky season. This episode is a reassuring reminder that slow seasons don’t mean failure, and it’s okay to realign, pause, and focus inward before you push forward.
📌 Key Takeaways
✅ 𝘜𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘵𝘺 𝘰𝘧𝘵𝘦𝘯 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 𝘳𝘦𝘥𝘶𝘤𝘦𝘥 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘴𝘱𝘦𝘯𝘥𝘪𝘯𝘨.
✅ 𝘘𝘶𝘪𝘦𝘵 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘦𝘳𝘪𝘰𝘥𝘴 𝘥𝘰𝘯’𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘧𝘢𝘪𝘭𝘪𝘯𝘨.
✅ 𝘎𝘭𝘰𝘣𝘢𝘭 𝘦𝘷𝘦𝘯𝘵𝘴 𝘤𝘢𝘯 𝘪𝘮𝘱𝘢𝘤𝘵 𝘦𝘷𝘦𝘯 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘭𝘰𝘤𝘢𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.
✅ 𝘙𝘦𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘪𝘴 𝘢 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘥𝘶𝘳𝘪𝘯𝘨 𝘴𝘭𝘰𝘸 𝘵𝘪𝘮𝘦𝘴.
✅ 𝘋𝘰𝘯’𝘵 𝘸𝘢𝘪𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘵𝘰𝘳𝘮 𝘵𝘰 𝘱𝘢𝘴𝘴—𝘢𝘥𝘫𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘴𝘢𝘪𝘭𝘴 𝘯𝘰𝘸.
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
Speed up your content game 🚀
Create high-quality reels in just 5 minutes using Canva.
DM "Reels" to learn how.
#ContentMarketing #ReelsForBusiness #CanvaForCreators #ContentTips #MarketingTools #FastContent #GrowWithReels #DigitalContent
Keep your creativity on point and your feed flowing! 💫✨
Stay inspired, stay consistent - here’s your weekly dose of content ideas to make posting feel effortless. Let’s keep showing up with ease! 🚀📅
#ContentIdeas #SocialMediaTips #ContentCreation #ContentMarketing #SocialMediaStrategy #MarketingMadeEasy #CreateAndInspire #InstagramMarketing #ContentPlanning #MarketingForEntrepreneurs #PostWithPurpose #StayConsistent #ContentThatConverts #SocialMediaGrowth #ReelIdeas #SmallBizMarketing #GrowYourBrand #ContentStrategy #NoMoreBlankScreens #MarketingSimplified #PlanPostProfit #ConsistencyIsKey #EngagingContent #BossBabeMarketing #DigitalMarketingForBeginners #OnlineSocialButterfly #CreatingInspiringConnecting #SarahThomson #DigitalMarketingCoach #DigitalMarketingInspo
🚨 Last call for content creators, coaches & business owners! 🚨
Still scrambling for content every week? 😫
What if you could batch months of scroll-stopping B-Roll in just one fun, creative day? 🎬✨
Join us for B-Roll Content Creation Day happening this Monday, April 11th at the stunning Creative Space in Mandurah 🌿🎥
✨ Here’s what’s waiting for you:
✔️ Partner filming (bye, awkward solo shoots! 🙌)
✔️ A phone full of ready-to-post content for Reels, TikToks & more 📱🔥
✔️ Morning tea, lunch, and a whole lot of good vibes ☕🍽️😂
💸 Your investment: Just $197 for a full day of done-for-you content!
⚠️ Final spots remaining—don’t miss out!
🎟️ Ready to batch your content the easy (and fun) way? DM or comment "Video" to grab your spot now!
#ContentCreationDay #LastCall #BRollBatching #MandurahBusiness #WomenInBusiness #ReelsMadeEasy #SocialMediaSimplified
🚨 Calling all content creators, coaches & business owners! 🚨
Struggling to keep up with content every week? 😵💫
What if you could batch months worth of engaging B-Roll—all in just one fun-filled day? 🎬✨
Join me for B-Roll Content Creation Day on Monday, April 11th at the beautiful Creative Space in Mandurah 🌿🎥
✨ Here’s what’s waiting for you:
✔️ Work with a filming partner (no more awkward solo shots! 🙌)
✔️ Walk away with a phone loaded with ready-to-use content for Reels, TikToks & more 📱🔥
✔️ Enjoy a relaxed, creative atmosphere with morning tea, lunch & plenty of laughs ☕🍽️😂
💰 Your ticket: Just $197—a full day of content DONE!
⚡ Limited spots available—this will sell out fast!
🎟️ Ready to make content creation effortless and enjoyable? DM or comment "Video" to grab your spot now!
#BatchYourContent #BRollMadeEasy #ReelsThatConvert #MandurahBusiness #WomenInBusiness #SocialMediaSimplified #ContentCreationDay
🎪 The Social Circus Podcast 🎪
EP146 - Confidence, Colour & Flamingos
Midlife women in business, this one’s for you.
Jen from Jen B Brands joins me to talk about how your brand should feel like a full-body YES—bold, brave, and completely YOU.
We talk about finding confidence again, owning your story, and why your brand is more than a logo—it’s your identity.
If you’ve ever felt like you’ve lost your spark or been told to tone it down... this is your sign to bring it ALL back.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircus #thesocialcircuspodcast #businesspodcast #marketingpodcast
Say goodbye to blank screens and hello to effortless content! 🚀💡
These ready-to-go ideas take the guesswork out of posting, so you can create with confidence. Let’s get posting! 🔥📲
#ContentIdeas #SocialMediaTips #ContentCreation #ContentMarketing #SocialMediaStrategy #MarketingMadeEasy #CreateAndInspire #InstagramMarketing #ContentPlanning #MarketingForEntrepreneurs #PostWithPurpose #StayConsistent #ContentThatConverts #SocialMediaGrowth #ReelIdeas #SmallBizMarketing #GrowYourBrand #ContentStrategy #NoMoreBlankScreens #MarketingSimplified #PlanPostProfit #ConsistencyIsKey #EngagingContent #BossBabeMarketing #DigitalMarketingForBeginners #OnlineSocialButterfly #CreatingInspiringConnecting #SarahThomson #DigitalMarketingCoach #DigitalMarketingInspo
💖 When I was a little girl, I wasn’t allowed a Barbie.
My mum — a proud feminist ahead of her time — taught me to say (in my tiniest serious voice) that Barbies “promoted female stereotypes.” And so, while other kids were brushing synthetic hair and dreaming of Malibu mansions, I was busy… questioning the patriarchy. 😂
Fast forward a few decades… and now?
✨ I have my own doll.
💻 She`s a Digital Marketing Coach.
🎙 She’s a Business Mentor and Podcaster.
👟 She`s wearing floral trainers and carrying a keep cup.
And yes — she comes with all the cool accessories.
Thanks to a little AI magic, I finally got to create my version of what a modern woman in business looks like. Not boxed into stereotypes — but beautifully, unapologetically herself.
This was so much fun to create… and also a little reminder that we get to redefine what “success” and “femininity” look like — on our own terms 💪
Well hey there
Does this sound like you?
You started your business with a spark of passion, but somewhere along the way, it got tangled in the noise of shoulds and musts. You’re juggling a million things, feeling overwhelmed, and wondering if you’ll ever achieve the ease and success you envisioned.
What if building your business didn’t have to feel this way? What if it could feel lighter, more aligned, and (dare I say) even joyful?
I’ve got you covered.
I’m Sarah, and I’m here to help you build a business you truly love — one that fits your life, reflects your values, and feels as effortless as it is rewarding.
Whether you’re looking to:
- Simplify your strategies and ditch the overwhelm,
- Gain clarity on what really matters in your business,
- Or create systems that make your day-to-day flow with ease…
Let’s move beyond just tech skills.
Sure, I’ll guide you through the tools and platforms, but that’s just the start. Together, we’ll dive deeper into your business’s soul and craft a strategy that works for you. Because when you’re aligned with your core values, success isn’t just possible — it’s inevitable.
Ready to make it happen?
If you’re ready to swap the hustle and overwhelm for ease, clarity, and meaningful progress, you’re in the right place.
Let’s build your dream business, one step at a time — together.
Latest
Podcast Episode
EP148 – Wrap Your Biz in Purpose with Julia Clifton of 4MyEarth
In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, she’s been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for years—making it simple for Aussie households to reduce waste without sacrificing convenience.
We talk about how the business started, what it’s really like running a product-based biz from home, and how she balances family life with purpose-led work. Julia’s goal? To see 4MyEarth products in every home across Australia—and after this chat, I have no doubt she’ll get there. If you’re dreaming of creating a business that feels meaningful and sustainable, this one’s going to speak right to your heart.
Want to explore Julia’s eco range? Head to http://www.4myearth.com.au and use the code SocialCircus for 15% off (excludes kits—they’re already discounted!).
Interested in fundraising or custom printing? Or just have a question? You can email Julia directly at sales@4myearth.com.au.
Key Takeaways:
-
You don’t need a perfect plan to start a purpose-led business.
-
Small, consistent tweaks can lead to big sustainability wins.
-
Mindset matters more than fancy tools or stock levels.
-
Community and mentoring accelerate business clarity.
-
Your past career isn’t wasted—it often informs your future success.
As Featured In
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Testimonials
Work with Sarah
Hi there, I’m Sarah
In case we haven’t met, I’m Sarah, owner and founder of Online Social Butterfly, a digital marketing agency specialising in training and coaching. I have dedicated my career to marketing (25+ years) with the last 13+ years based solely in digital marketing.
I love nothing more than helping small business owners just like you unlock the key to success when it comes to building your business online. I know with the right knowledge and tools, you can use digital marketing to consistently grow your audience, your reach, and ultimately your sales.
I would love to show you how!
Learn and Grow
Free Resources
Canva Reels Tutorial
Learn how to create reels with ease using Canva
Competitions
Grab this FREE guide and learn how to run Facebook competitions
Shortcut your next launch
Download my free PDF with 50 ChatGPT prompts to skyrocket your next launch
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