Online Social Butterfly

I teach women
how to create
a successful business
using social media.

Do you want to learn how to confidently use social media
to grow an audience and generate sales in a way that feels easy?

Latest

Podcast Episode

EP124 – Why You Should Enter Awards

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I’ve gone from being a finalist several times to winning my first major award this year. It wasn’t an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking we’re not good enough, but I encourage you to challenge that mindset. Whether you’re early in your journey or further along, entering awards can boost your confidence, visibility, and credibility in ways you may not expect!

Key Takeaways:

  1. Awards can significantly enhance your business’s credibility.
  2. It’s important to overcome the mindset of “not being good enough.”
  3. Persistence is key in being recognised—many stumbles happen before success.
  4. Women, in particular, need to get better at promoting their achievements.
  5. Entering awards can open doors you may not even realise exist.

Notable Quotes:

  1. “For every success story, there’s usually a couple of stumbles behind the scenes.”
  2. “This year was my year, but it took a lot of effort to get here.”
  3. “Women, especially, are really bad at tooting our own horn.”

As Featured In

Lots of Love

Testimonials

Work with Sarah

Hi there, I’m Sarah

Feeling stuck, overwhelmed and not sure who to trust?

The reality of it is, there are literally thousands of people offering their “expertise” on the net. So why me? I have spent over 25+ years in marketing and communications and the last 10 years focused on digital marketing. It is totally my jam.

I have trained and coached thousands of business owners just like to clear away the noise and find clarity and purpose when it comes to their social media marketing.

I would love to show you how!

Learn and Grow

Free Resources

Puzzlegrid

Watch a free class and learn how to create your own Instagram puzzlegrid

Competitions

Grab this FREE guide and learn how to run Facebook competitions

Networking

Learn how to master digital networking with 3 simple strategies

Read more on

The Blog

Getting to grips with Meta Business Suite

Getting to grips with Meta Business Suite

Meta Business Suite (previously known as Facebook Business Suite) is your basecamp to help you manage a variety of assets under the Meta brand. It changed names in January 2022. This change reflects the new parent brand, Meta, that was launched in October 2021. To access Meta Business Suite, you go to your Facebook Page and as per the screenshot below, you can see some of the tools available...

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The most underrated activity in your business

The most underrated activity in your business

I sincerely hope that the title of my blog piqued your interest. As a fellow business owner, I am always on the lookout for the latest hacks, new tips and tricks – anything that can make my life a little easier. In 2022, I am determined to work differently. I have been in business almost 11 years and that has certainly given me some useful data to process. I have worked way too many late nights,...

read more
Facebook Ads Trends for 2022

Facebook Ads Trends for 2022

I think it would be fair to say that the last 2 years has been a total rollercoaster. I won’t mention the C word but instead I will talk about the huge shift that has had a dramatic impact on one aspect of our digital marketing. I want to share with you a few simple ideas that I know will be hot tickets in 2022 and beyond as well navigate the waters of post-iOS updates. I think that this change...

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This week is packed with creative content opportunities!

From celebrating body positivity to sharing your entrepreneurial journey, there’s something for everyone.

Which idea will you bring to life? Drop your thoughts below! 👇

#weeklycontent #inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
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🖤 Ready to make Black Friday your best sales event ever? 🖤



With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.



Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:



💰 Craft a drool-worthy offer

🚀 Build a sales page that converts like crazy

📧 Master email marketing that actually drives sales

📱 Create a social buzz that has people lining up to buy



Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.



No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂



Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
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🎪 The Social Circus Podcast 🎪
EP124 – The Power of Winning Awards

Let’s talk about awards! In this episode, I’m sharing my journey from being a finalist over and over again to winning my first major award this year. It’s not just about the win—it’s about putting yourself out there and believing in your worth, even when you feel you’re not “there yet.” Women, especially, need to get comfortable tooting their own horn and recognising their greatness. Whether you win or not, entering awards can seriously elevate your business’s visibility and credibility. Ready to hear more about how awards can change the game for you?

Tune in now – follow the link in my bio!
Happy Listening,
Sarah
...

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Looking for fresh content inspiration?

Check out these exciting ideas for the week ahead! Which one will you choose to highlight?

Share your favorite in the comments! 👇

#WeeklyContent #Inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
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Happy International Podcast Day! 🎙️✨

Celebrate with some fun facts about The Social Circus Podcast! With over 100 episodes and 40+ 5-star reviews, there’s plenty to dive into.

Tune in now on Spotify or Apple Podcasts!
🍏 Apple: https://podcasts.apple.com/us/channel/online-social-butterfly/id6442744237
🎧 Spotify: https://open.spotify.com/show/0BLdTKQswl2j80uxvGj8Ws

What’s your favorite podcast?

Share below! 💬

#InternationalPodcastDay #TheSocialCircusPodcast
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Today was our monthly goal setting session for the Digital Queens Mastermind and we always start by celebrating our wish for the month. If you want to hear more about my goal setting process, check out my live - I share the process!

Do you set goals each month for you and your biz?
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As we wrap up 2024, it’s the perfect time to set the stage for a successful 2025!

I’m excited to offer 3 exclusive VIP Planning Days where we’ll dive deep into your business, set ambitious goals, and map out your entire year!

💼 What’s on the agenda?

Review your 2024 performance
Set personal and financial goals
Create a month-by-month action plan

With only 3 spots available on:

🗓️ November 26
🗓️ December 3
🗓️ December 9

💰 Grab your VIP Day for just $1,650 (save $500) or $1,500 with full payment. Let’s finish 2024 strong and kick off 2025 with clarity and confidence!

🔗 Secure your spot now: https://onlinesocialbutterfly.simplero.com/purchase/139212

I can’t wait to plan your success with you! 💖

#VIPPlanning #2025Goals #BusinessSuccess #PerthEvents #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle
...

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Let’s talk how we achieve our goals with some simple strategies ...

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🚨 Calling all Digital Queens! 🚨



Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!



Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.



Here’s the royal rundown for the week:



👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.



👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!



👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.



👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!



👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!



And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌



Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.



🎉 Book your spot now and get ready to reign supreme in 2025!



Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc https://www.rfr.bz/inm07jw
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🎪 The Social Circus Podcast 🎪
EP123 - Business Growth with Joy and Strategy

In this episode, I’m chatting with the lovely Roslyn Thompson from Cheerful Days Co. 💫 We explore how business owners can build a joyful and successful business by balancing mindset, social media strategy, and authentic client relationships. Roslyn is a pro at creating positive, productive environments, and she’s sharing all her tips on how to blend joy with business growth!

We discuss how to connect with clients who align with your values, how mindset impacts your success, and why social media is all about authentic connection. If you’re ready to grow your business without the stress, this episode is for you!

Tune in now – follow the link in my bio!
Happy Listening,
Sarah

#mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman #thesocialcircus #sarahthomson #podcast
...

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🎉 Win a VIP Day with me (valued at $2,200)! 🎉



This year, life has gotten a whole lot busier! My baby (who is actually 16 now 😅) left school and started working full-time. The biggest change? My hubby and I have to tag-team driving him to work each morning—hello, 2+ hours a day (roll on the day he gets his license!).



With all that time in the car, I’ve been listening to loads of podcasts on Spotify. I was joking the other night about how wild my Spotify Wrapped will look this year!



Last year, my heart seriously melted when some of you tagged me in your Stories, showing me that I’d made it into your Spotify Wrapped as one of your favourite podcasts! 🥰



So, I had an idea...



This year, I want to be in even more of your Spotify Wrapped lists as one of your top podcasts for 2024! But here’s the thing—I’m telling you now so you have time to binge The Social Circus before December rolls around. 😉 There are over 100 episodes for you to check out from the latest on AI to keeping motivated. I will have new episodes coming out right until mid-December when we take our annual season break for 4 weeks.



Check me out on Spotify - just search `social circus` or follow the link in my bio



And there’s more…

You could win a VIP Day with me (valued at $2,200)! 🎉



Here’s how to enter:

🎉 When Spotify Wrapped drops in early December, share it on your Instagram Stories.

🎉 Make sure to tag me in your Story, highlighting that The Social Circus made your top podcast list—this is me: @onlinesocialbutterfly!

🎉 You’ll be entered into the running for the VIP Day giveaway!



Entries close on Friday, 13th December (my last day in the office for the year). I can’t wait to see who wins! 🙌
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Dive into this week’s creative content ideas!

From celebrating family to sipping on coffee, there’s something for everyone.

What will you share? Let us know! ☕️❤️

#contentcreation #weeklyinspiration #celebratelife #contentideas #weeklyinspiration #onlinesocialbutterfly #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
...

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🚨 Calling all Digital Queens! 🚨



Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!



Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.



Here’s the royal rundown for the week:



👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.



👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!



👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.



👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!



👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!



And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌



Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.



🎉 Book your spot now and get ready to reign supreme in 2025!



Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc
...

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🎪 The Social Circus Podcast 🎪
EP122 – HR Made Simple with Career Pursuit

Join me in this episode where I chat with the amazing Ash from Career Pursuit HR! We’re talking all things HR for small businesses—whether it’s about keeping your business compliant, building a positive work culture, or streamlining those pesky processes. Ash has some seriously practical advice that’s easy to implement, so if you’re looking to grow your team and avoid HR headaches, this episode is a must-listen!

Some key takeaways:

🌸 The importance of HR compliance and how to stay on top of it.
🌸 Simple ways to create a positive work culture.
🌸 How to streamline HR processes to save time and effort.

Tune in now – follow the link in my bio!

Happy Listening,
Sarah

#onlinesocialbutterfly #thesocialcircuspodcast #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #hr #careercoachforwomen
...

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Transform your Black Friday game with our Black Friday Bonanza course!

From crafting your promotion to analyzing results, we’ve got you covered. For only $29 AUD (down from $498), get lifetime access to all course modules and revisit anytime.

Click the link in bio or visit https://onlinesocialbutterfly.simplero.com/black-friday-bonanza to unlock your success and make this Black Friday unforgettable!

#SalesStrategy #BlackFriday2024 #MarketingCourse #perthnetworking #sidehustle #onlinebusinesswoman #onlinemarketing #perthbiz #perthgirlbosses #perthbossladies #perthbossbabes
...

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Ready to spark your creativity this week?

From celebrating citizenship and first loves to indulging in butterscotch pudding and honoring businesswomen, we’ve got you covered! ✨

Tell us which day’s content you’re most excited about! 👇

#contentideas #weeklyinspiration #onlinesocialbutterfly #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
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