You may have been watching Black Friday promotions from the sidelines and wondered if you can use them in your business. This episode is going to give you a lot of tips and tricks on how you can leverage yourself into a Black Friday promotion and set yourself up for a brilliant end of year.

Black Friday always falls on the Friday after Thanksgiving. Over time it’s expanded to more than just one day – seeing promotional emails and social media coming out up to one week before.

Regardless of how consumer confidence sits customers always have money to spend in the build-up to Christmas. The last couple of years have seen more and more people switching to online shopping. Sarah shares tips on how to get our consumer’s attention. Your audience are going to be looking out for an irresistible offer, so knowing what they want is key… don’t be afraid to ask them.  

It doesn’t necessarily mean you have to offer heavy discounts. It could be an exclusive offer only available during Black Friday. Consider adding free gifts, or a Black Friday bonus. Tune in to hear more!

Sarah likes to donate to a charity or a local cause, a couple of which are in the notes below.  

For a successful Black Friday Promotion you really need to start getting organised now, as it takes effort. If you’ve done one before, look back at what worked last time, and what changes can be made to make it better this year.

So, it you’re considering getting involved in a Black Friday Promotion this year and want to know how to get your consumer’s attention? This episode is definitely for you.

Here are the links to the causes Sarah supports mentioned in this show:

https://www.kiva.org/ and https://www.womenforwomen.org/what-we-do

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Happy listening!