The Social Circus

EP70 – Intro to Meta Ads

Can you believe that Meta (Facebook) introduced ads in 2007. That is a long time and it means that this is not really a new form of marketing – it should be part of your mix.

Advertising is a type of marketing that always involves the spending of money. Many small businesses avoid paid ads in favour of organic marketing. This is a common misconception – that organic marketing is free. However, it still takes time and effort to create content, whether it is organic or paid.


The Shift to Digital

It is hard to think that 20 years ago most advertising spend was focused on the traditional mediums such as tv, print, radio and outdoor. Over time, we have watched digital marketing continue to erode the share away from these traditional advertising platforms.

The reality is that for traditional media, the market changed significantly and I am not just talking about social media. Lets consider how we spend our time. 20 years ago we may have all sat around as a family watching tv and tuned in during ad breaks. Now the whole viewing market has evolved and changed. We now have endless choice as to what to watch – think so many more channels, streaming services and apps for all the major stations. This has fragmented our viewing habits.

Add to this the rise in devices in our homes. Once upon a time we had a single tv and we had to agree (or fight) about what to watch. Now we all have our own devices with multiple tvs in our homes. There is no need to compromise on what we watch any longer.

All of this has had a negative impact on what we watch – this has made it harder for advertisers who rely on traditional media to connect with their audience.

On top of all these changes in our homes and habits, the time we spend on social media has been on the rise for years now. Our eyes are glued to our screens and we are addicted to the scroll.

These eyeballs on screens has meant good news for digital advertisers. The more time we spend on social media, the more ads that can be delivered to us.

It is anticipated that Meta will make around $120billion in ad revenue in 2023. This gives it around 13% market share of the digital advertising spend. Google’s share of this is around 28% with Amazon considered to be the other major player whose share of digital ad spend is around 7%.

So why should you consider running paid ads using Meta?

Running ads using Meta means you can get your ads in front of a huge audience. Every month Meta platforms reach almost 3 billion people (out of 8 billion on the planet). This means you can really get seen.

As well as have numerous placement options within each platform, you can push your reach with Meta ads allowing you to place your ads on Facebook, Instagram, Messenger and audience network. It is so much more than Facebook ads.

Past Episodes

Released Episode
29  Nov  2023 EP84 - Laura McRae - Managing and Launching a Podc Download
22  Nov  2023 EP83 - Get Festive - Creating Engaging Christmas C Download
15  Nov  2023 EP82 - Louise Percy Download
08  Nov  2023 EP81 - Emily Fogg and Sally Newman -Capability Net Download
01  Nov  2023 EP80 - Sarah McLeod - Boosting Confidence Through Download
25  Oct  2023 EP 79 - Selling and Promoting During Turbulent Ti Download
18  Oct  2023 EP78 - Melissa Ahlquist - From Outdoor Beanbags to Download
11  Oct  2023 EP77 - Ellie Swift : Running a Successful Mastermi Download
04  Oct  2023 EP76 - Creating Boundries for Success Download
27  Sep  2023 EP75 - Simone Pavils - Understanding SEO Download
20  Sep  2023 EP74 - Becca Maxwell - Do Divorce Right Download
13  Sep  2023 EP73 - Meta Ads Q & A part 2 Download
06  Sep  2023 EP72 - Meta Month: Mastering Meta Ads Q & A Download
30  Aug  2023 EP71 - Meta Ads Mistakes Download
23  Aug  2023 EP70 - Intro to Meta Ads Download
16  Aug  2023 EP69 - Meta Month - Unveiling the Monolith Download
09  Aug  2023 EP68 - Tracy Murray aka The Glasses Lady Download
02  Aug  2023 EP67 - Sarah & Elsa Mitchell - Make Bank for Chris Download
26  Jul  2023 EP66 - Priya from Punar Handloom Homewares Download
19  Jul  2023 EP65 - Talking Reels with Ally from Alyona Social Download
12  Jul  2023 EP64 - Making the most of ChatGPT Download
07  Jul  2023 EP63 - The new Threads App Download
05  Jul  2023 EP62 - Building the business you desire with Shayl Download
27  Jun  2023 EP61 - How to be a guest on other people’s podcast Download
21  Jun  2023 EP60 - Creating your first digital product Download
14  Jun  2023 EP59 - Move more with Georgia Galati Download
07  Jun  2023 EP58 - Money Mindset with Diana Todd Download
31  May  2023 EP57 - When you are feeling overwhelmed Download
24  May  2023 EP56 - Feel more confident with Personal Stylist, Download
17  May  2023 EP55 - Kristy Smith – Hiring Virtual Support Download
10  May  2023 EP54 - Money Mindset with Alpha Schulte Download
03  May  2023 EP53 - All things Chat GPT Download
26  Apr  2023 EP52 - Ashley Matkovic – Networking with Fusion Bi Download
19  Apr  2023 EP51 - Writing for your audience with Kara Stokes Download
12  Apr  2023 EP50 - Why I created the Blooming Biz Academy Memb Download
05  Apr  2023 EP49 - All things Branding Photography with AJ Har Download
29  Mar  2023 Ep48 - Why I closed my Facebook Group.mp3 Download
22  Mar  2023 EP47 - List Builder Lounge Alumni interview with N Download
15  Mar  2023 EP46 - List Builder Lounge Alumni interview with N Download
08  Mar  2023 EP45 - All things Email Marketing with Yael Keon Download
01  Mar  2023 EP44 - Why every business needs an email list Download
22  Feb  2023 EP43 - Marianne Tansley – Making the most of Teams Download
15  Feb  2023 EP42 - Change Your Thoughts with AJ Davis Download
08  Feb  2023 EP41: What it’s like to work with an Online Busine Download
01  Feb  2023 EP40 - A look at my team or Running a business – t Download
26  Jan  2023 EP39 - Declutter your Calendar and Mind with Bridg Download
18  Jan  2023 EP38 - How to start your year strong Download
11  Jan  2023 Ep 37 - Year in Review Download
23  Nov  2022 EP36 Julie Anglesey - Starting a business over 50 Download
16  Nov  2022 EP35 - Veronique Lutchmaya - Starting a Business o Download
09  Nov  2022 EP34 - Kerry Ridley - Starting a Business over 50 Download
02  Nov  2022 EP33 - Lessons from a Digital Course Launch with Download
26  Oct  2022 EP32 - Stephanie Ritz - Being location independent Download
19  Oct  2022 EP31 - Constanze Kuhn - Branding and marketing mat Download
12  Oct  2022 EP30 - Alicia Menkveld - Simple strategies to sell Download
05  Oct  2022 EP29 - Danni Green – The Key to a Good Website wit Download
28  Sep  2022 EP28 - Lead Magnets Download
21  Sep  2022 EP27 - Caitriona Forde - Tips to Stay Cybersafe Download
15  Sep  2022 EP26 - Grace Armstrong – Knowing Your Numbers in a Download
07  Sep  2022 EP25 - Enrika Grogan - The Importance of Self Care Download
31  Aug  2022 EP24 - Busting Social Media Myths with Sarah Thoms Download
24  Aug  2022 EP23 - Louise Percy – Modern Etiquette and Manners Download
17  Aug  2022 EP22 - Black Friday Promotion Download
10  Aug  2022 EP21 - Eating Well with Naturally Nic Download
03  Aug  2022 EP20 - Michelle Marks- The 5 Stages of Business Download
27  Jul  2022 EP19 - Tracy O’Meara Smith - The Healing Properti Download
20  Jul  2022 EP18 - Eva Buchroithner - Understanding your Clien Download
13  Jul  2022 EP17 - Critical Thinking with Bethan Winn Download
06  Jul  2022 EP16 - Facebook Groups Download
29  Jun  2022 EP15 - Marianne Tansley - All things Microsoft wit Download
22  Jun  2022 EP14 - Gemma Wilson - Content Creation with Gemma Download
15  Jun  2022 EP13 - Understanding Apple iOS Download
08  Jun  2022 EP12 - Pinterest with Simone Pavils Download
01  Jun  2022 EP11 - Living your best life with Sarah Potter Download
25  May  2022 EP10 - Creating Social Media Content – My Simple S Download
18  May  2022 EP9 - Understanding leadership with Jenny Cole Download
11  May  2022 EP8 - Lisa Kniebe - Courses That Connect Download
04  May  2022 EP7 - Understanding the role of a VA Download
27  Apr  2022 EP6 - Jo Bendle - Creating the Business of your Dr Download
20  Apr  2022 EP5 - Getting started with list building Download
13  Apr  2022 EP4 - Rachelle Glendon - How to Live Slow Download
06  Apr  2022 EP3 - Podcasting with Amanda Kendle Download
30  Mar  2022 EP2 - Why you cannot be ignoring video any longer Download
22  Mar  2022 Ep1 - Meet your Host Sarah Thomson Download

Join The




Get access to 20+ classes for 12 months for $198! Use the coupon PODCAST and get it for $99!