About
Hey there! Welcome to Online Social Butterfly, where the world of digital marketing is transformed into a fun, approachable, and results-driven adventure.
I’m Sarah, the driving force behind this little corner of the web. With a passion for all things social media, I’ve made it my mission to help small businesses and entrepreneurs like you spread their wings in the online world. Whether you’re a newbie to the digital space or a seasoned pro looking to up your game, I’m here to make your journey smoother, smarter, and a whole lot more enjoyable.
Why Online Social Butterfly?
Because I get it. The digital landscape can be overwhelming with its constant changes, algorithm updates, and endless platforms. That’s why I’ve created Online Social Butterfly—to be your guiding light, your cheerleader, and your go-to source for all things digital marketing. My approach is simple: no fluff, just straightforward, practical advice that works. I believe in cutting through the noise and getting to the good stuff—the strategies that will genuinely make a difference to your business.
What I Offer
From comprehensive social media training to bespoke strategy sessions, I offer a range of services designed to meet you exactly where you are in your digital marketing journey. Whether its mastering Facebook (Meta) ads, creating your first digital product or understanding how to easily grow your email list, I’m here to empower you with the skills and confidence you need to thrive online.
Plus, I’m a big believer in the power of community. When you work with me, you’re not just getting a service—you’re joining a network of like-minded business owners who are all about supporting each other and sharing the love. Because, let’s face it, business is better when we do it together! Be part of my community via my Blooming Biz Academy (make this a hyperlink) or my Digital Queens Mastermind
A Little More About Me
I’m more than your digital marketing coach! I wear a lot of hats – business mentor, trainer, speaker and podcast. Outside of my biz, I am also a wife and mum – I started my business when my sons were just 3 and 5 so I understand what it takes to grow a successful business alongside a growing family.. My journey into the world of social media started over a decade ago, and it’s been a wild ride ever since. What I love most is seeing my clients’ businesses flourish as they discover the power of digital marketing. There’s nothing more rewarding than helping someone turn their online presence from drab to fab!
When I’m not working on strategies or training sessions, you’ll find me spending time with my family, snuggled up with a cup of tea reading a good book and my cat Evie, or at the gym – running or doing pilates and if I am being really good, a little weights with my oldest son. I’m all about balance—because a thriving business should never come at the expense of a fulfilling life.
Let’s Connect
Whether you’re ready to dive into a new project or just want to say hello, I’d love to hear from you.
Let’s chat about how we can take your online presence to the next level. After all, the digital world is your oyster, and I’m here to help you make the most of it!
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
Here is my 8 week check in with the Efficacy Cream and so happy with how my skin is looking and feeling
🎪 The Social Circus Podcast 🎪
EP130- why a big number is a great place to start goal setting
It’s that time of year—reflecting on all that’s happened and getting excited for what’s to come! 🎉 In this episode, I talk about why setting BIG goals can bring the clarity and motivation we need to start 2025 with purpose. I’ll guide you through breaking down those huge dreams into steps that are achievable, even with the end-of-year exhaustion. So grab a pen, jot down some ideas, and let’s create a roadmap that keeps us inspired, steady, and on track for success! Tune in now to make 2025 a year of growth and fulfilment!
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#thesocialcircuspodcast #thesocialcircus #marketingpodcast
Don’t sit there wondering what to post this week - I got you covered!
#contentideas #contentstrategy #contentthemes
🎄🎅 Join me for a Festive Christmas Content Planning & Coworking Day! 🎅🎄
📅 Date: Friday, 6th December 2024
⏰ Time: 9:30 AM - 2:30 PM
📍 Location: John Wellard Community Centre, Wellard
Ready to plan your Christmas content with a sprinkle of festive cheer? 🎉✨ We’re kicking off with a fun and inspiring class packed with holiday content ideas to boost your social media! 🎄✨ And the best part? You’ll have time to put these ideas into action in our Christmas-themed coworking session! 🎁
REMEMBER: Dress to impress in your best festive gear! Let’s make this event merry and bright! 🎅🎄
🚗 Parking: Plenty of parking around, and it’s a quick 2-minute stroll from Wellard Train Station.
☕ Morning Tea: Included with your ticket!
🍴 Lunch: Grab a bite on Wellard High Street or bring your own – the choice is yours!
🎒 Bring: Your laptop/device and a list of tasks to tackle.
Let’s make this a Christmas season to remember! 🌟 There are just 5 tickets left for this event. Grab your spot now for just $59> simply comment CHRISTMAS and I’ll send you all the deets
#christmascontent #coworking #localcoworking #coworkingandconnection #christmascoworking #cityofkwinana #perthbusiness
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
🛒 𝙱𝚕𝚊𝚌𝚔 𝙵𝚛𝚒𝚍𝚊𝚢 𝙱𝚘𝚗𝚊𝚗𝚣𝚊 🛒
Black Friday is fast approaching - it is a 4-day shopping festival. It kicks off on Friday 24th November and stretches through to Cyber Monday on the 27th November.
It started as a traditional shopping event that marked the first day that Christmas lines were put in store after Thanksgiving but it has grown and expanded.
It is estimated that Black Friday sales are worth a staggering $9billion USD.
So what you want to ask yourself is this - will your business be taking a slice of that $9 billion pie or will you be sitting on the sidelines lamenting that you didn`t run a sale this year?
Let me walk you through the process of crafting, promoting and selling your offer with my online course 🛒 𝙱𝚕𝚊𝚌𝚔 𝙵𝚛𝚒𝚍𝚊𝚢 𝙱𝚘𝚗𝚊𝚗𝚣𝚊 🛒
Here is what we will cover:
MODULE 1: Creating an irresistible offer
Let me walk you through how to put together an amazing offer. We won’t simply focus on creating the biggest discount. There are so many more strategies than a race to the lowest dollar value.
MODULE 2: How to create a high-converting sales page
This is key to ensuring your offer connects with your audience. There are so many sales page methods around, and it can be hard to know what to include (or exclude). I’ve put together my favourite layout.
MODULE 3: Email marketing and promotion
This is one of the best tools in your marketing bag. Many people fail to recognise how significant a great email campaign is when developing a promotion.
MODULE 4: Social media marketing and promotion
Combined with email marketing, social media is a brilliant strategy to help grow awareness, increase engagement and bring in more sales for your offer.
This is going to make it so easy for you to put together your offer.
You can snap it up now for a tiny $29 and be on your way to creating extra sales in your business.
DM the word BLACK FRIDAY to get more deets
#blackfridaydeals #blackfridayiscoming #blackfridaycountdown
Need some inspo for the week ahead? We’ve got you covered with some fun themes and ideas to use
#contentideas #contentthemes #weeklyinspiration
🌟 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐦𝐚𝐤𝐞 𝟐𝟎𝟐𝟓 𝐲𝐨𝐮𝐫 𝐲𝐞𝐚𝐫? 🌟
I’m teaming up with my biz bestie, @elsa_mitchell_ , to bring you 𝙋𝙡𝙖𝙣 𝙩𝙤 𝙏𝙝𝙧𝙞𝙫𝙚—an all-day workshop designed to help you wrap up 2024 like a pro and step into 2025 with a plan that’s practical, powerful, and totally YOU! 💪
Here’s what you need to know:
📅 Date: Wednesday, 20th November
🕘 Time: 9am - 4pm
📍 Venue: Feld & Co, Booragoon
What’s in it for you?
✨ 𝐂𝐥𝐨𝐬𝐞𝐨𝐮𝐭 𝟐𝟎𝟐𝟒 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐨𝐬𝐬
We’ll dive deep into what went well, what could’ve been better, and how to take those lessons forward into 2025.
🎯 𝐒𝐞𝐭 𝐛𝐨𝐥𝐝 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝟐𝟎𝟐𝟓
Elsa will guide you in setting fearless, stretch goals that’ll make the new year your best yet.
🛣️ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐫𝐨𝐚𝐝𝐦𝐚𝐩 𝐭𝐡𝐚𝐭 𝐰𝐨𝐫𝐤𝐬
Together, we’ll break down your goals into bite-sized, actionable steps. You’ll leave with a plan, not just a vision!
🎤 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐩𝐫𝐢𝐳𝐞 𝐚𝐥𝐞𝐫𝐭!
Two lucky attendees will get a feature on our podcasts—a fab chance to promote your business!
🤝 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 & 𝐧𝐞𝐭𝐰𝐨𝐫𝐤
Meet like-minded biz women, make connections, and maybe even find your next collab or client.
Plus, we’ve got:
A detailed workbook to keep you on track
Morning tea, a delicious lunch, and door prizes 🎉
Early Bird Options (limited spots!):
🎟️ Regular: $249
💡 VIP: $399—includes $500 coaching with Elsa or me
🌟 Ultimate VIP: $549—includes $1000 coaching for that extra boost
Let’s kick off 2025 with intention, clarity, and a whole lot of excitement. Join us at Plan to Thrive and make this the year you go from surviving to thriving! 🚀
Ready to say HECK YES? Grab your spot now (this workshop is over 50% sold already)
DM Thrive and we will send you all the deets!
Can’t wait to see you there! 💥
Sarah & Elsa xx
🎉 Win a VIP Day with me (valued at $2,200)! 🎉
This year, life has gotten a whole lot busier! My baby (who is actually 16 now 😅) left school and started working full-time. The biggest change? My hubby and I have to tag-team driving him to work each morning—hello, 2+ hours a day (roll on the day he gets his license!).
With all that time in the car, I’ve been listening to loads of podcasts on Spotify. I was joking the other night about how wild my Spotify Wrapped will look this year!
Last year, my heart seriously melted when some of you tagged me in your Stories, showing me that I’d made it into your Spotify Wrapped as one of your favourite podcasts! 🥰
So, I had an idea...
This year, I want to be in even more of your Spotify Wrapped lists as one of your top podcasts for 2024! But here’s the thing—I’m telling you now so you have time to binge The Social Circus before December rolls around. 😉 There are over 100 episodes for you to check out from the latest on AI to keeping motivated. I will have new episodes coming out right until mid-December when we take our annual season break for 4 weeks.
Check me out on Spotify - just search `social circus` or follow the link in my bio
And there’s more…
You could win a VIP Day with me (valued at $2,200)! 🎉
Here’s how to enter:
🎉 When Spotify Wrapped drops in early December, share it on your Instagram Stories.
🎉 Make sure to tag me in your Story, highlighting that The Social Circus made your top podcast list—this is me: @onlinesocialbutterfly!
🎉 You’ll be entered into the running for the VIP Day giveaway!
Entries close on Friday, 13th December (my last day in the office for the year). I can’t wait to see who wins! 🙌
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
🎪 The Social Circus Podcast 🎪
EP128 - Women, ADHD, and Business Success
This week, I’m joined by Mel Stibbs, founder of ADHD Village, for a deeply inspiring conversation about navigating ADHD and autism in the world of business. Mel’s journey has been one of self-discovery and resilience—she opens up about her experiences with late diagnosis and the relief of finding a community that truly understands. We dive into self-diagnosis dangers, the mental health effects of ADHD, and the stigma neurodivergent women often face. Mel’s advice? Embrace your unique brain wiring and surround yourself with those who understand and support you. Join us as we break down ADHD myths and share tips to build a business that works with—not against—your neurodivergent strengths.
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
#onlinesocialbutterfly #thesocialcircuspodcast #adhdvillage #adhdvillagepeople #adhdwomen #adhdlife #womeninbusiness #adhdcoach
🚨 Calling all Digital Queens! 🚨
Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!
Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.
Here’s the royal rundown for the week:
👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.
👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!
👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.
👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!
👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!
And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌
Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.
🎉 Book your spot now and get ready to reign supreme in 2025!
Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc https://www.rfr.bz/i54ed30
Need some fresh content ideas for the week? I’ve got a fun lineup from National Internet Day to Halloween! Can’t wait to see which one you’ll use.
Drop your fave in the comments! 😊
#NationalInternetDay #WickedDay #Halloween2024 #AllSaintsDay #AllSoulsDay #ZeroTaskingDay #ContentIdeas #WeeklyInspo #CreativeContent #FunWithContent #CelebrateEveryDay #InspireYourFeed #ContentPlanning #EngageYourAudience #GetCreative
Let me share with you my super popular class on how to create reels in Canva - this FREE class will have you brimming with ideas. Comment or DM the word REELS and we’ll send you the link or sign up for this free class. Happy learning, Sarah x
#canva #canvatips #canvatutorial #canvahacks #canvadesign #reels #reelstutorial #reelsclass
🖤 Ready to make Black Friday your best sales event ever? 🖤
With the average shopper dropping over $400 on Black Friday, it’s time to grab your slice of that pie! 🍰 Whether you’re selling products or services, this course is your secret weapon for creating an irresistible, high-converting Black Friday offer that customers won’t be able to pass up.
Introducing… the Black Friday Bonanza Course—your no-fuss, fast-track to Black Friday success! 🎉 Packed with step-by-step strategies, you’ll learn how to:
💰 Craft a drool-worthy offer
🚀 Build a sales page that converts like crazy
📧 Master email marketing that actually drives sales
📱 Create a social buzz that has people lining up to buy
Normally, this gem is priced at $497, but right now, you can snag it for just $29 AUD (around $25 USD)! That’s a whopping 95% off—and with lifetime access, you can rinse and repeat these strategies every year.
No more winging it or scrambling last minute—this course will walk you through everything you need to run a wildly successful Black Friday campaign. 🥂
Ready to make it happen? Comment BLACK FRIDAY below and I will send you the deets on how to grab this course. Let`s turn your Black Friday dreams into reality! ✨
🎪 The Social Circus Podcast 🎪
EP127 - Managing Menopause with nurse practitioner Julie Farrelly
Curious about what makes functional medicine different? 🌿✨ I sat down with Julie, a functional medicine nurse practitioner, to chat about how this approach digs deeper into health issues, aiming to find the root causes rather than just managing symptoms. We also explore the unique role of nurse practitioners and their ability to offer a more personalised, holistic care model. Julie’s insights are perfect for anyone wanting to take control of their health journey and explore new ways of staying well. Listen in to get inspired and empowered!
Tune in now – follow the link in my bio!
Happy Listening,
Sarah
✨ Are you ready to transform your 2025 and make it your best year yet? Join us for our Plan to Thrive workshop on November 20th! 🎉
This isn’t just another workshop—it’s a chance to reflect on 2024, set bold goals, and equip yourself with the tools you need to turn those dreams into action. You’ll get to connect with inspiring women, share ideas, and walk away with a detailed workbook to guide you through the year ahead.
Here’s what you can look forward to:
💕 Practical tips to wrap up 2024 effectively and transition smoothly into planning mode for 2025.
💕 Dream big sessions led by my amazing biz bestie, Elsa Mitchell, to help you set brave, ambitious goals.
💕 Actionable roadmaps to break down your goals into steps you can tackle every day.
💕 A chance to win a guest spot on our podcasts—a fantastic opportunity to promote your business! 🎙️
💕 Networking with like-minded women who are just as passionate about growth and success as you are!
📍 Venue: Feld & Co, Booragoon
⏰ Time: 9am - 4pm
🎟️ Early Bird Tickets: Starting at $249 (VIP options include up to $1000 in coaching!)
Don’t miss out on this chance to step away from the grind and focus on your growth in a supportive environment.
Comment or DM us the word THRIVE and we’ll send you the link to join us! 💖
#Thrive2025 #WomenInBusiness #GoalSetting #MarketingMagic #Ecommerce #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman
🚨 Calling all Digital Queens! 🚨
Feeling like 2025 is rushing towards you faster than you can say "where’s my planner?" 😅 Don’t worry, I’ve got your back!
Introducing Digital Queens VIP Party Week, the ultimate power-packed week to get your 2025 ducks 🐥🐥🐥 lined up perfectly! Whether you`re prepping for your biggest goals, cracking that Christmas content, or eyeing the digital marketing trends, we’ve got it all covered.
Here’s the royal rundown for the week:
👑 Monday 4th: Goal Setting for 2025 (8am - 9:30am) – Let’s set some serious goals and get ahead of the game.
👑 Tuesday 5th: Christmas Cheer: Plan Your Christmas Content (8am - 9am) – Time to bring that festive sparkle to your socials!
👑 Wednesday 6th: 2025 Digital Marketing Trends (8am - 9am) – Stay ahead of the curve and ready to ride the trends.
👑 Thursday 7th: Group Coaching Session (8am - 9am) – Get personalised guidance from me and the squad!
👑 Friday 8th: Q&A with Me & the Mastermind Crew (8am - 9am) – Bring your burning questions, and we’ll answer them all!
And the best part? If you can’t join live, don’t stress! You’ll get the recordings sent straight to your inbox at the end of the week. So no FOMO here! 🙌
Ready to hit 2025 like the boss queen you are? 👑 Let’s make magic happen together.
🎉 Book your spot now and get ready to reign supreme in 2025!
Tickets for the entire week of learning (and partying) are just $47..comment party and we will send you more deets. https://www.rfr.bz/ineljgc https://www.rfr.bz/inpr3ea
Check out these fun content ideas for the week! Whether you’re celebrating colors or kangaroos, there’s something here for everyone.
What are you planning to share? 🍂🎉
#weeklycontent #inspiration #sarahthomson #onlinesocialbutterfly #mumsinbusiness #mumswithhustle #vahelp #freelancer #obmhelp #perthsmallbusiness #perthbusinesses #onlinebusinessmanager #perthentrepreneur #perthbusinesswomen #perthnetworking #sidehustle #onlinebusinesswoman