Facebook organic reach – tip to improve it!

OK breathe deeply! November is almost over and done with and that means that December is almost upon us. For many, the silly season may have already kicked in with many businesses getting in a little early with their Christmas parties. Luckily, my first official...
How do your ideal customers find out if you are any good?

How do your ideal customers find out if you are any good?

Every day, we are forced to make decisions about what product to buy or what services to use. We make these decisions based on a variety of psychological factors that we may not even be conscious of because we are used to drawing on these resources regularly. When we...

Shouting but no-one is hearing you!

Many of you will have noticed that your posts on Facebook are now getting seen by considerably less of your fans (or likers) than before. The decline in the reach of your posts happened swiftly and quickly a couple of months ago. In December 2014, Facebook made some...