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Online Social Butterfly

I teach women how to create a
business
using social media.

Do you want to learn how to confidently use social media
to grow an audience and generate sales in a way that feels easy?

Sarah

Would you love to be creating
Reels for Instagram
in just minutes?

Let me share my most popular Canva Class that has been downloaded over 20,000 times. It will teach you what Reels are and how to create them using Canva.

As Featured In

Latest

Podcast Episode

EP102 – Ee Zen Cha REAVA Solutions – Streamlining Business Processes and Implementing Systems for Growth

In this episode of The Social Circus, host Sarah Thomson sits down with the astute Ee Zen Cha, a meticulous Online Business Manager. They take a deep dive into the intrinsic value of business systems and processes, exploring the challenges and triumphs of building a structured operational model in today’s dynamic entrepreneurial environment. Ee Zen’s knowledge in creating process efficiencies is a beacon for business owners seeking to streamline their workflow and scale their ventures.

With a background in ISO 9001 internal auditing and a master’s degree in engineering, Ee Zen applies her methodical and process-oriented skills to assist business owners in optimizing their operations. As an Online Business Manager, she specializes in executing strategy objectives and systemizing business processes, enabling female entrepreneurs to scale and grow their businesses efficiently. Her insights are born from over 13 years of experience in process improvement, both in the corporate world and the online business landscape.

Lots of Love

Testimonials

 

Work with Sarah

Hi there, I’m Sarah

Feeling stuck, overwhelmed and not sure who to trust?

The reality of it is, there are literally thousands of people offering their “expertise” on the net. So why me? I have spent over 25+ years in marketing and communications and the last 10 years focused on digital marketing. It is totally my jam.

I have trained and coached thousands of business owners just like to clear away the noise and find clarity and purpose when it comes to their social media marketing.

I would love to show you how!

Learn and Grow

Free Resources

Puzzlegrid

Watch a free class and learn how to create your own Instagram puzzlegrid

Competitions

Grab this FREE guide and learn how to run Facebook competitions

Networking

Learn how to master digital networking with 3 simple strategies

Read more on

The Blog

Getting to grips with Meta Business Suite

Getting to grips with Meta Business Suite

Meta Business Suite (previously known as Facebook Business Suite) is your basecamp to help you manage a variety of assets under the Meta brand. It changed names in January 2022. This change reflects the new parent brand, Meta, that was launched in October 2021. To access Meta Business Suite, you go to your Facebook Page and as per the screenshot below, you can see some of the tools available...

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The most underrated activity in your business

The most underrated activity in your business

I sincerely hope that the title of my blog piqued your interest. As a fellow business owner, I am always on the lookout for the latest hacks, new tips and tricks – anything that can make my life a little easier. In 2022, I am determined to work differently. I have been in business almost 11 years and that has certainly given me some useful data to process. I have worked way too many late nights,...

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Facebook Ads Trends for 2022

Facebook Ads Trends for 2022

I think it would be fair to say that the last 2 years has been a total rollercoaster. I won’t mention the C word but instead I will talk about the huge shift that has had a dramatic impact on one aspect of our digital marketing. I want to share with you a few simple ideas that I know will be hot tickets in 2022 and beyond as well navigate the waters of post-iOS updates. I think that this change...

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🎪 The Social Circus 🎪

In todays episode I had a chat with Ee Zen who is an OBM and we talked all things systems in your business. She shared so many wonderful insights - this episode is a must if you are after some really valuable tips for your business systems.

Tune in on your fave podcast platform or follow the link in my bio

Happy listening, Sarah

#thesocialcircus #socialcircus #socialcircuspodcast #marketingpodcast #businesspodcast #businesssystems #obm
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🎪 The Social Circus podcast - new episode alert

In the latest episode of The Social Circus I had the pleasure of chatting with Kara who is a copywriter turned AI expert. It was such in interesting conversation where we talked about the future of copywriting and how AI can support our business.

Catch this episode by tuning in on your fave podcast platform
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Get ready for your weekly dose of inspiration! 📆✨ Our team has curated the best content to fuel your creativity and boost your digital marketing game. 🚀💼 Join us every week for fresh ideas, expert insights, and tips to take your online presence to the next level. 🌐💡 #onlinesocialbutterfly #sarahthomson #creatinginspiringconnecting #content #ContentWriter #contentwriting #contentcreator #contentcreators #contentstrategy #contentmasterclass #contentmasterclasses #contentclass #contentclasses #socialmediapost #socialmediaposts #socialmediaposting #socialmediapostideas #socialmediapostdesign #contentideas #contentwriting #contentcreation #content #contentstrategy #contentmarketingideas ...

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Want to go from ZERO to ChatGPT Hero?

Ever feel lost in the digital jungle of AI, searching for your business`s unique voice? I hear you loud and clear!

But fear not, because I`ve cracked the code to make AI your business` best friend. With over a year of hands-on experience teaching ChatGPT and guiding thousands of business owners, I`m here to show you how to leverage AI like a pro.

So are you ready to stop spectating and start dominating the AI revolution? Then mark your calendar for Thursday, May 2nd at 9 AM AWST and join me LIVE for the "From Zero to ChatGPT Hero in 90 Minutes" workshop.

In just 90 minutes, you`ll transform from an AI novice to a ChatGPT wizard, armed with the tools to revolutionise your business with cutting-edge technology.

Early bird tickets are just $29 (full price is $49)

Here`s a taste of what`s in store:

🤖 Demystifying AI and Large Language Models (LLMs) - no tech jargon, just straightforward insights.
🤖 Step-by-step guidance on harnessing ChatGPT`s power to supercharge your content.
🤖 Insider tips to personalise your AI experience, ensuring your content remains uniquely YOU!

Picture this: Virtual proofreading, effortless social media content creation, bidding farewell to writer`s block, and embracing AI as your ultimate business ally. It`s not a dream—it`s your new reality!

And the best part? I`ve made this workshop accessible to all with early bird pricing at just $29 (regularly $49). So, seize the opportunity to master AI without breaking the bank. PLUS the class will be recorded and sent out to you.

I`m thrilled to share my expertise and help you unlock the full potential of AI. Let`s make magic happen together!

RESERVE YOUR SEAT FOR JUST $29 - follow the link in my bio or DM me for more info

#chatgpt #ai # #chatgpt4 #chatgpt3 #chatgptai #chatgpttips #chatgptprompt #chatgptpremium #chatgptprompts #chatgpttutorial #AI #ai #chatgptworkshop #chatgptclass #chatgpttips #chatgpttips #chatgptprompts #chatgptpromptsforbusiness #chatgptpromptsforcontentcreators
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Anzac Cove - Anzac Day - 2004
A very younger version of me pictured with my friend Matt (who we named our son after) One of my dreams was to spend Anzac Day at Gallipoli and I love that I was able to do it - we slept under the stars with our sleeping bags, watched the sun rise over Anzac Cove as we listened to the last post. The service was all day - it started at Anzac Cove and then we marched to Lone Pine for the NZ service and onto Chunuk Bair for the Turkish service. It was a special day that allowed us to imagine what it felt like to be in that strange place so far from home. I will always treasure this memory and hope one day my sons will make this same pilgrimage - LEST WE FORGET!
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Get ready for your weekly dose of inspiration! 📆✨ Our team has curated the best content to fuel your creativity and boost your digital marketing game. 🚀💼 Join us every week for fresh ideas, expert insights, and tips to take your online presence to the next level. 🌐💡 #onlinesocialbutterfly #sarahthomson #creatinginspiringconnecting #content #ContentWriter #contentwriting #contentcreator #contentcreators #contentstrategy #contentmasterclass #contentmasterclasses #contentclass #contentclasses #socialmediapost #socialmediaposts #socialmediaposting #socialmediapostideas #socialmediapostdesign #contentideas #contentwriting #contentcreation #content #contentstrategy #contentmarketing ...

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Are you worried you will start sounding like an automaton if you start using AI?
I get that!

Our style and voice are sooo important for our business - it is how people connect and resonate with us and our business.

I kinda feel that there is just too much info out there that you don`t know where to start..so many ads for prompts, so much advice out there, and how do you even know if it is worth signing up for?

Good news..I have been teaching ChatGPT since January 2023 (yes, it only launched in November 2022 so I am definitely an early adopter). Since then I have trained thousands of people to use ChatGPT in their business, including delivery across 3 government programs. I have also presented as a keynote on AI and ChatGPT to hundreds of business owners. And just quietly, I am also the director and founder of an AI startup. So yeah I kinda know this stuff!

Excited to start learning? Join me LIVE on Thursday, May 2nd at 9 AM AWST for the "From Zero to ChatGPT Hero in 90 Minutes" workshop.

Date: Thursday, May 2nd
Time: 9 AM AWST (see the full listing of global times below)
Investment: Only $29 (includes a recording of the session) This early bird price is available for a limited time - full price will be $49!

Whether you`re an absolute beginner or have dabbled and are struggling to see what all the fuss is about, then this workshop is for you.

Here is what we will cover in our 90 minutes:
🤖 The fundamentals of AI and specifically Large Language Models (LLMs) and if you don`t know what this is, I promise you will be the end of this workshop.
🤖 How ChatGPT works - a walkthrough of the system and how to use it.
🤖 Simple steps that will help you set up your account so that you don`t end up with generic results that simply don`t sound like you!

My wish for you is to give you the confidence to use this amazing tool to support you to grow your business. I know that understanding how ChatGPT is going to transform your business.

Join me for this 90-minute workshop and I will show you what is possible!

I can`t wait to share my knowledge with you >> simply follow the link in my bio to grab your ticket.
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Happy Anniversary to us!

Today marks 18 years of marriage for me and Mr Online Social Butterfly.
We have worked together for 13 of those years - can you believe it!
So many people ask us what it is like to work with your spouse so I thought I would share the good and the bad:

The Good:
❤️ You like your co-worker
❤️ You can talk dirty in the office
❤️ He makes me laugh all the time
❤️ He reminds me not to take things too seriously
❤️ He is so much better at being cool and ensures I don`t send emails or posts I will regret
❤️ He is a great sounding board where you can be honest - no filter
❤️ You get to be "all of you" not just the work bit
❤️ He is so supportive and tells me I am amazing all the time (not many bosses do that) and he does it in spontaneous moments like when I have just finished a client call - no need to wait for an annual review.

The Bad
❤️ You spend soo much time together
❤️ Your little habits can soon irritate each other
❤️ If you share an office, you need to understand each other`s style - I love total silence, Grant - all the noise
❤️ You have to resolve arguments quickly
❤️ You can talk about work too often

I have to say I think we do pretty well. We absolutely have our moments but we do find a nice balance. We don`t generally work on projects together so we have a fair bit of freedom.

Thanks for reading my love story, Sarah xx
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🎪 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐢𝐫𝐜𝐮𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 🎪

HUZZAH - today I am celebrating 100 episodes of ny podcast. It is such an exciting milestone and in this epsidoe I talk sbout ny podcast journey as well as loads of tips if you are thinknig of starting a podcast.

Be sure to tune in via your fave podcast platform or via my website

Happy listening, Sarah

#thesocialcircuspodcast #socialcircus #onlinesocialbutterfly #creatinginspiringconnecting #marketingpodcast #businesspodcast
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Fancy a VIP day either me? I am giving one lucky listener the chance to win one - it’s all to celebrate 100 episodes of my podcast 🎪 The Social Circus 🎪 want to win? It’s easy, simply…
⭐️ leave me a review of my podcast on your fave podcast platform
⭐️ share this review on your Insta stories
⭐️ tag my account @onlinesocialbutterfly

Entries close 30.04.24
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This week on The Social Circus I share my recent digital detox - how I prepared for it, what it was like and what I am doing differently now. Be sure to tune in on your fave podcast platform
Happy listening, Sarah xx
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🎪 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐢𝐫𝐜𝐮𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭

In today’s episode I chat with Annie who is a racial equity coach and I must confess that I learnt so much from this conversation.

Be sure to the in on your fave podcast platform to tune in to the latest episode
Happy listening, Sarah
#thesocialcircuspodcast #socialcircus #onlinesocialbutterfly #creatinginspiringconnecting #marketingpodcast #businesspodcast
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Wishing you and yours a very Happy Easter - may it be full of fun and chocolate, Sarah xx ...

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HUZZAH - its a super long weekend with 4 lovely days spreading ahead of us. I would love to hear that you are taking a break. Running a business is so hectic. There is always another task to be done. Always more to tick off your list. Always another post to create or a comment to reply to.



I am here to say its safe to disconnect. It is ok to step back. You need to let your body rest and recharge.



My wish for you this Easter is that you truly celebrate and enjoy the lovely long weekend. Sarah xx
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HAPPY BIRTHDAY TO ME!

Today is my 50th birthday - it`s exciting to reach this milestone and I hope you enjoy my podcast episode where I share what I have noticed as I approach this big number. I will be celebrating with my family and let`s hope there will be lots of fun and laughter!



(PS if you do wish me happy birthday - please don`t be offended if I don`t reply straight away - I am currently offline)
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🎪 𝐓𝐡𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐢𝐫𝐜𝐮𝐬 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 🎪

HUZZAH - today is my 50th birthday and in this week in Episode 98 I share with you what I have noticed about turning 50 - this is a personal reflection on ageing, running a business and finding confidence as we age.

I hope you enjoy this episode as I share with you what goes on inside my head - its a personal one!

Be sure to tune in via your fave podcast platform or via my website - simply follow the link in my bio

#socialmediatrends #perthsmallbiz #socialmediapost #socialmediapostideas #contentcreators #digitalproduct #digitalproductideas #digitalproductlaunch #digitalmarketingtraining #socialmediasalescoach #instagramsales #digitalmarketing2024 #businesscoachforwomen #businesscoach #digitalmarketingcoach #businesscoachingonline #businesscoaching #digitalmarketingcoaching #marketingcoaching #marketingcoaches #digitalmarketingcoaches #businesscoaches #marketingcoach #businesspodcasts #thesocialcircuspodcast #marketingpodcasts #businesspodcaster #marketingpodcastshow #marketingpodcaster #marketingpodcasting
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⚡ NEWSFLASH ⚡

I am officially offline right now. And even more scarily, I am not going to have any internet and cannot check ANYTHING in my business. It`s scary and exciting all at once but I will be back on deck soon and I am going to share all my insights with you in my podcast (it will be episode 99 coming out on Wed 10th April. Till then - be patient with my team and why not follow my lead and consider having a little break from your biz and technology this coming Easter long weekend. Sarah xx
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Get ready for your weekly dose of inspiration! 📆✨ Our team has curated the best content to fuel your creativity and boost your digital marketing game. 🚀💼 Join us every week for fresh ideas, expert insights, and tips to take your online presence to the next level. 🌐💡 #onlinesocialbutterfly #sarahthomson #creatinginspiringconnecting #content #ContentWriter #contentwriting #contentcreator #contentcreators #contentstrategy #contentmasterclass #contentmasterclasses #contentclass #contentclasses #socialmediapost #socialmediaposts #socialmediaposting #socialmediapostideas #socialmediapostdesign #contentideas #contentwriting #contentcreation #content #contentstrategy #contentmarketing ...

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It`s the end of another week and I am so excited as I am officially off on holiday today - I will be offline until Monday 8th April - I will have NO internet whilst I am on my cruise from next Monday so remember if you message me during this time, I won`t be replying till I am back on deck (pardon the pun). See you all soon as an older and wiser version of myself, Sarah xx ...

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This Friday I am off on holidays - it is part of my 50th birthday celebrations. I am so excited as we are off on a cruise for 9 days. Now whilst all that is super exciting, I am quietly terrified.

I work so hard and I really need a good break from it all. This year has been off to a very busy start and a break is exactly what I need.

With that in mind I have decided NOT to pay for internet whilst on the cruise - YES I am going to be truly offline. No internet, no social media, no access to emails.

EEKKK!

I am filled with nerves but I know how important this break is for me and my family. So here is what I have done to prepare for taking the break:

✅ Scheduled my podcast and got all that ready to go (yah for my hubby as he manages all this).

✅ Ensured I have NO work scheduled during my break or as soon as I get home (no need to start worrying at the end of my vacay).

✅ Let my clients know I will be away and offline so they don’t panic if they need me.

✅ Worked closely with my amazing assistant Clare @penandpapergirl_wa to ensure she could manage anything urgent.

✅ Scheduled some posts on my social media.

✅ Scheduled my emails to go out on autopilot.

And, you know - if the emails or posts don’t go out, its ok - it is not the end of the world and nothing terminal will happen. I know it is all going to be ok in my heart so I need to trust that I can let go and disconnect.

With Easter fast approaching - I hope this inspires you to take a break, disconnect and maybe even do a social media fast (detox sounds scary so let’s call it a fast - even if it’s just the 4 days over Easter - you can do it).

I look forward to updating you when I get back from my holidays and share with you how it went (I will be honest and by sharing this, I am hoping to keep myself accountable).

See you on the flip side, Sarah xx
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