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EP131 – Innovative Business with Jenni Harding

EP131 – Innovative Business with Jenni Harding

This week, I had an inspiring conversation with Jenni Harding, the brains behind Greatest Good. We dived deep into the world of purpose-driven business, exploring how Jenni’s unique approach helps businesses thrive while creating a positive impact. We chatted about the challenges of blending social media strategy with mindset shifts, and Jenni shared her secrets to building resilience and...

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EP131 – Innovative Business with Jenni Harding

EP130 – Why Goal Settings Starts with a BIG Number

In this episode of The Social Circus, I dive into the power of goal setting and why starting with a big number can make all the difference in achieving success. As we approach the end of the year, it's natural to feel a bit drained, especially with the summer holidays and Christmas looming for those of us in Australia. But this is the perfect time to pause, reflect, and think about what we want...

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EP131 – Innovative Business with Jenni Harding

EP129 – Why You Should Join My Mastermind

In Episode 129 of The Social Circus, I'm diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I'll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! I’ll also share a peek into my Digital...

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EP131 – Innovative Business with Jenni Harding

EP128 – Women, ADHD, and Business Success with Mel Stibbs

In this episode, I dive into a heartfelt and enlightening conversation with Mel Stibbs, the founder of ADHD Village. We explore the unique challenges neurodivergent women face, especially in the business world, where typical structures and approaches don’t always fit. Mel opens up about her personal journey, from her late diagnosis of ADHD and autism to the drive to create a community where...

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EP131 – Innovative Business with Jenni Harding

EP127 – Managing Menopause with nurse practitioner Julie Farrelly

In this episode, I sit down with Julie, a functional medicine nurse practitioner, to explore what sets this approach apart from traditional healthcare. We dive into the differences between a nurse practitioner and a general practitioner (GP), highlighting the unique blend of experience and advanced training that nurse practitioners bring to the table. Julie shares insights into the core...

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EP131 – Innovative Business with Jenni Harding

EP126 – Building Trust in Skincare with Aijan

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that...

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EP131 – Innovative Business with Jenni Harding

EP125 – Caryn Rance – Why Your Business Needs Inclusive Design

In today’s episode, I’m chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you’re like me and hadn’t even heard of this concept until recently, don’t worry—you’re not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience...

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EP131 – Innovative Business with Jenni Harding

EP124 – Why You Should Enter Awards

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I’ve gone from being a finalist several times to winning my first major award this year. It wasn’t an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves...

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EP131 – Innovative Business with Jenni Harding

EP123 – Building Cheerful Business Days with Roslyn Thompson

In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections,...

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EP131 – Innovative Business with Jenni Harding

EP122 – Navigating HR with Ash Battye

In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed...

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EP131 – Innovative Business with Jenni Harding

EP121 – Tania Carcenac – Terrified yet excited: Life as an entrepreneur

In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business...

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EP131 – Innovative Business with Jenni Harding

EP120 – ChatGPT: A Small Biz Game-Changer

In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. We’ll explore what ChatGPT is, how it works, and why it’s relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling...

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EP131 – Innovative Business with Jenni Harding

EP119 – My fave 5 AI tools that save me time & money

In this solo episode of The Social Circus, I’m diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesn’t have to be! I’m breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily...

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EP131 – Innovative Business with Jenni Harding

EP118 – Exploring Mindful Movement and Business with Megaglow Yoga’s Megan Summers

In this episode of Social Circus, host Sarah  chats with Megan Summers, the founder of Megaglow Yoga. They talk about why self-care, mindfulness, and staying active are so important for busy entrepreneurs who spend long hours at their desks. Sarah and Megan stress the need to balance personal well-being with work demands. Megan explains how sitting for too long can harm your core muscles and...

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EP131 – Innovative Business with Jenni Harding

EP117 – Mastering Facebook Ads for Effective Lead Generation

In this episode of "The Social Circus," I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today's tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving. I start the episode by chatting a bit about the current...

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EP131 – Innovative Business with Jenni Harding

EP116 : Mastering Reels – Tips for Effective Short-Form Video Content

Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip...

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EP131 – Innovative Business with Jenni Harding

EP115 – Exploring Storytelling and Personal Identity in Entrepreneurship with Kylie Patchett

In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in...

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EP131 – Innovative Business with Jenni Harding

EP114 – Exploring Neurodiversity in Business with Emily Fogg

n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning...

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EP131 – Innovative Business with Jenni Harding

EP113 – Instagram Competitions

In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers. Launching into the topic, Sarah emphasizes the versatility of...

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EP131 – Innovative Business with Jenni Harding

EP112 – Exploring ADHD Parenting Challenges with Coach Susan Hughes

Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This week’s episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was...

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EP131 – Innovative Business with Jenni Harding

EP111 – Easing into Video Content Creation

In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners...

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EP131 – Innovative Business with Jenni Harding

EP110 – Kristy Borbas : Embracing Intuition and Cyclical Wisdom in Business and Life

In this episode of "The Social Circus," host Sarah Thomson welcomes Kristy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Kristy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to...

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EP131 – Innovative Business with Jenni Harding

EP109 – Lala Macnab Discusses Business, Mentoring, and Personal Growth

Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for...

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EP131 – Innovative Business with Jenni Harding

EP108 – Exploring Canva and Business Flexibility with Marie Fox

Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether you’re a small business owner or an...

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EP131 – Innovative Business with Jenni Harding

EP107 – Common Mistakes in Meta Ads Management

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets. Sarah starts by explaining the transition from Facebook ads to Meta ads,...

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EP131 – Innovative Business with Jenni Harding

EP106 – Search Queen Sonja from The Search Republic Talks SEO and Business Success

In this episode of the Social Circus, host Sarah Thomson welcomes the Search Queen, Sonja, an expert from the Search Republic, for an insightful discussion about SEO and digital marketing. Together, they delve into Sonja's inspiring business journey, her deep understanding of Google search, and the strong ethical convictions that underpin her company's success. From her roots in traditional...

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EP131 – Innovative Business with Jenni Harding

EP105 – Unraveling the Good Girl Conditioning: Amanda Louisa on Embracing Feminine Energy

In this episode, we welcome Amanda Louisa, a former corporate lawyer turned sustainability advocate. Amanda shares her inspiring journey from the grind of corporate law to discovering wellness through nervous system regulation and somatic experiencing therapies. Her story is all about resilience, self-discovery, and redefining success, particularly for women stuck in the "good girl" mold. Amanda...

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EP131 – Innovative Business with Jenni Harding

EP104 – Strategies for Growing Your Instagram Followers

Welcome to an informative episode of the social circus, where host Sarah Thomson celebrates reaching over 100 episodes and two years of sharing valuable social media, mindset, and business insights. Today's focus is a practical guide on effectively growing your Instagram following, a question often posed to Sarah in her capacity as a business coach. In this episode, Sarah emphasizes the...

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EP131 – Innovative Business with Jenni Harding

EP103 – Navigating Business Challenges: Staying Productive When Things Are Quiet

In this episode of the Social Circus, Sarah Thomson talks about the tough times businesses go through when things slow down. She starts by chatting about how comparing yourself to others on social media can mess with your head, and she's all about staying grounded during both personal and business growth. Sarah's got a reassuring and practical tone, offering up a mix of encouragement and advice...

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EP131 – Innovative Business with Jenni Harding

EP102 – Ee Zen Cha REAVA Solutions – Streamlining Business Processes and Implementing Systems for Growth

In this episode of The Social Circus, host Sarah Thomson sits down with the astute Ee Zen Cha, a meticulous Online Business Manager. They take a deep dive into the intrinsic value of business systems and processes, exploring the challenges and triumphs of building a structured operational model in today's dynamic entrepreneurial environment. Ee Zen's knowledge in creating process efficiencies is...

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EP131 – Innovative Business with Jenni Harding

EP101 – Kara Stokes Discusses the Impact of AI on the Industry

Kara Stokes has successfully transitioned from a copywriter to a brand message coach and is now making waves as an AI influencer for small businesses. With over six years of expertise, she's launched a second venture that teaches small business owners, particularly women, how to use Artificial Intelligence in marketing to gain a competitive edge. Her work focuses on content strategy, brand...

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EP131 – Innovative Business with Jenni Harding

EP100 – Importance of Consistency and Content Strategy

In the 100th episode of the Social Circus, Sarah Thomson delivers an engaging deep dive into the genesis and evolution of her podcast. Celebrating her half-centennial of episodes, Sarah provides a behind-the-scenes look at the marketing strategies and content creation process that underpin her podcasting success. Sarah unfolds the tale of her podcast's inception back in March 2022, highlighting...

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EP131 – Innovative Business with Jenni Harding

EP99 – Discover the benefits of a digital detox and how to implement it

In Episode 99 of the "Social Circus," host Sarah Thomson approaches an important milestone: the podcast's 100th episode. This episode features Sarah expressing her enthusiasm for the forthcoming competition in celebration of the 100th episode and gives an overview of what the audience can expect. Sarah Thomson, an expert in social media and business mindset, discusses her ten-day break from the...

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EP131 – Innovative Business with Jenni Harding

EP98 – Annie Gichuru Discusses Building Inclusive Businesses

In this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both...

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EP131 – Innovative Business with Jenni Harding

EP97 – Reflecting on Turning 50 and Embracing Self-Acceptance

This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry.  In addition to this, Sarah discusses the importance of understanding and planning finances, as well...

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EP131 – Innovative Business with Jenni Harding

EP96 – Reflecting on Lessons Learned

In this episode of The Social Circus, host Sarah Thomson reflects on her journey through business and personal growth as she approaches significant milestones. Sarah offers a captivating discussion filled with rich lessons learned while navigating her professional path, including the growth of her podcast and celebrating her 50th birthday. This episode is not just a narrative - it's a collection...

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EP131 – Innovative Business with Jenni Harding

EP95 – Lessons Learned from 13 Years in Business: Advice for Entrepreneurs

In this episode, the host, Sarah Thomson, shares the key lessons learned from her 13 years in  business. With a background in corporate marketing, Sarah provides invaluable insights into running a business, adapting to change, and staying true to one's passions and instincts. Key Takeaways: Don't rush decisions when starting your business; take time to research, plan, and understand the market...

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EP131 – Innovative Business with Jenni Harding

EP94 – Raising Awareness: Understanding Endometriosis

In episode 94 of the Social Circus the conversation takes a turn from the usual discussions on social media and entrepreneurship, delving into the personal and widespread issue of endometriosis. As Sarah shares her own experiences with the condition, listeners are drawn into a deeper understanding of a problem that affects a significant portion of women globally. Opening with her own journey to...

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EP131 – Innovative Business with Jenni Harding

EP93 – Mindful Parenting Expert Nina Visic Shares Wisdom on Balancing Business and Family

In this episode of the Social Circus, Sarah Thomson welcomes Nina Visic from Mindful Parenting Lifestyle. Nina shares her personal journey as a busy mom who discovered how mindful parenting techniques can make a big difference in family life. The conversation is all about how parents can handle the challenges of raising kids while juggling work, offering lots of helpful tips for listeners in...

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EP131 – Innovative Business with Jenni Harding

Ep92 Christine Ross – Helping Women Find Clarity and Inner Strength

In this episode of "The Social Circus," we meet Chris from "Head to Heart." She's all about helping women aged 40 to 80 shake off self-doubt and find their inner strength. Her goal? To make their lives full of good stuff like abundance and joy. The big idea in the chat is figuring out why we do what we do. Chris talks a lot about squashing those negative thoughts we all have and replacing them...

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EP131 – Innovative Business with Jenni Harding

EP91 – Tips to grow your Business

In this episode, Sarah Thomson, a digital marketing expert, talks about how businesses can grow using social media and client relationships. She hosts "Social Circus" and shares tips on retaining clients and getting referrals. Sarah stresses the importance of moving beyond traditional marketing methods for a successful business. She offers valuable insights into the challenges of gaining new...

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EP131 – Innovative Business with Jenni Harding

EP90 – Leadership Coach Jenny Cole Shares Tips for Navigating Difficult Conversations

In this episode of the Social Circus, host Sarah Thomson sits down with leadership coach Jenny Cole from Positively Beaming to explore the art of navigating difficult conversations in both personal and professional contexts. The episode delves into valuable insights on improving communication skills that are essential for small business owners and corporate leaders alike. Bringing a wealth of...

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EP131 – Innovative Business with Jenni Harding

EP89 – Claudia Neal-Shaw shares tips for building confidence in business.

In this episode of the Social Circus, host Sarah Thomson delves deep into the world of personal branding and self-marketing with the Claudia Neal-Shaw of Candor Consulting. The discussion unlocks the secrets to cultivating a business and personal brand with authenticity and confidence. The conversation starts with Claudia's journey from a corporate lawyer to the founder of Candor Consulting....

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EP131 – Innovative Business with Jenni Harding

EP88 – Demystifying the Launch Process: A Guide to Successful Digital Product Launches

Dive into the exciting world of launching with Sarah Thomson in episode 88 of the Social Circus, where she unpacks the intricate puzzle of digital marketing launches. This episode serves not only as a comprehensive guide but also demystifies the daunting experience of launching a product or service in the digital space. If you've been wrestling with the idea of a launch or find yourself...

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EP131 – Innovative Business with Jenni Harding

EP86 – Setting Goals and Boundaries for a Successful Year in Business

Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on...

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EP131 – Innovative Business with Jenni Harding

EP86 – Challenges and Lessons of 2023 in Business

In this episode, Sarah Thomson reflects on the year 2023 and shares her experiences and lessons learned. She discusses the challenges she faced, such as losing a six-figure government contract and the impact it had on her business revenue. Despite these setbacks, Sarah was able to grow her business by 6% through hard work and determination. Sarah also talks about the importance of setting...

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EP131 – Innovative Business with Jenni Harding

EP85 – Goal Setting and Planning for a Successful Business in 2024

In the final episode of The Social Circus for 2023, host Sarah Thomson discusses the importance of goal setting and planning for small businesses. She emphasizes the need for realistic goals and encourages listeners to review their financials from the past year to inform their goal setting for the upcoming year. Sarah also highlights the significance of understanding the numbers in your business...

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EP131 – Innovative Business with Jenni Harding

EP84 – Laura McRae – Managing and Launching a Podcast

In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes,...

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EP131 – Innovative Business with Jenni Harding

EP83 – Get Festive – Creating Engaging Christmas Content on Social Media

In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses...

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EP131 – Innovative Business with Jenni Harding

EP82 – Louise Percy

In this episode of The Social Circus, host Sarah Thomson welcomes back etiquette coach Louise Percy to discuss tips for hosting and attending Christmas parties and networking events. Louise emphasizes the importance of sending invitations well in advance and using electronic RSVPs to track attendance. As a host, it is crucial to greet guests at the entrance and introduce them to others. For...

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EP131 – Innovative Business with Jenni Harding

EP81 – Emily Fogg and Sally Newman -Capability Network

This week Sarah is joined by Sally Newman and Emily Fogg who are the co-founders of Capability Network, an organization that aims to support small businesses and individuals with disabilities or neurodivergent conditions.    About The Guest(s): Sally Newman: Sally is a former corporate professional who transitioned into the celebrancy industry after being diagnosed with multiple sclerosis. She...

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EP131 – Innovative Business with Jenni Harding

EP80 – Sarah McLeod – Boosting Confidence Through Style

Summary: Sarah McLeod, a personal stylist, joins Sarah Thomson on The Social Circus to discuss confidence, styling, and showing up as your best self. Sarah shares her journey into styling and how she helps women find their confidence through clothes. She emphasizes the importance of starting with what clients already have in their wardrobe and helping them understand their personal style. Sarah...

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EP131 – Innovative Business with Jenni Harding

EP 79 – Selling and Promoting During Turbulent Times

In this episode, Sarah discusses how small business owners can navigate running their businesses during times of uncertainty and unrest. She emphasizes the importance of being true and authentic to oneself and honoring one's feelings. Sarah also addresses the challenge of discussing contentious political issues and advises business owners to approach these topics with compassion, kindness, and...

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EP131 – Innovative Business with Jenni Harding

EP78 – Melissa Ahlquist – From Outdoor Beanbags to Web Development: Melissa’s Entrepreneurial Journey

Melissa Ahlquist is a multi-passionate entrepreneur who has successfully started and managed multiple businesses. She began her journey by importing and selling outdoor beanbags in Australia, with a portion of the profits going towards missions work. Melissa then ventured into business coaching, where she realized the need to provide affordable coaching resources for small businesses. She...

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EP131 – Innovative Business with Jenni Harding

EP77 – Ellie Swift : Running a Successful Mastermind

In this episode of The Social Circus, host Sarah Thomson interviews Ellie Swift, a successful business coach and Mastermind mentor. Ellie shares her journey from working in corporate to starting her own coaching business. She explains how she transitioned from one-on-one coaching to running multiple Mastermind programs. Ellie also discusses the importance of creating a unique Mastermind...

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EP131 – Innovative Business with Jenni Harding

EP76 – Creating Boundries for Success

In this episode, Sarah Thomson discusses the importance of setting boundaries and improving productivity in your business. She emphasizes the need to reassess goals and plans for the final quarter of the year and shares her own strategies for managing time and energy. Sarah also highlights the impact of good boundaries on overall well-being and offers practical tips for tracking time and...

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EP131 – Innovative Business with Jenni Harding

EP75 – Simone Pavils – Understanding SEO

Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes...

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EP131 – Innovative Business with Jenni Harding

EP74 – Becca Maxwell – Do Divorce Right

In this episode of The Social Circus, host Sarah Thomson interviews Becca Maxwell, a divorce coach and relational intelligence consultant. Becca shares her journey into entrepreneurship and how her experience in the corporate world and consulting led her to start Do Divorce Right. She discusses the challenges of managing a corporate job and running a business, and emphasizes the importance of...

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EP131 – Innovative Business with Jenni Harding

EP73 – Meta Ads Q & A part 2

Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the...

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EP131 – Innovative Business with Jenni Harding

EP72 – Meta Month: Mastering Meta Ads Q & A

In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad....

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EP131 – Innovative Business with Jenni Harding

EP71 – Meta Ads Mistakes

In this episode, Sarah discusses the top mistakes people make when running Meta ads and provides valuable insights on how to avoid them. She emphasizes the importance of understanding ad success benchmarks, testing ads organically before running paid campaigns, optimizing landing pages for mobile devices, defining the ideal customer, and conducting rigorous testing to improve ad performance. Key...

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EP131 – Innovative Business with Jenni Harding

EP70 – Intro to Meta Ads

Can you believe that Meta (Facebook) introduced ads in 2007. That is a long time and it means that this is not really a new form of marketing – it should be part of your mix. Advertising is a type of marketing that always involves the spending of money. Many small businesses avoid paid ads in favour of organic marketing. This is a common misconception – that organic marketing is free. However,...

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EP131 – Innovative Business with Jenni Harding

EP69 – Meta Month – Unveiling the Monolith

Welcome to Episode 69 of our podcast! In this Meta Month special, we're delving deep into the world of Meta, the parent company of Facebook and a host of other influential brands. Join us as we explore the history, acquisitions, and impact of this technological giant. Segment 1: The Birth of Meta Meta, originally known as Facebook, was founded in 2004 by Mark Zuckerberg and three Harvard...

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EP131 – Innovative Business with Jenni Harding

EP68 – Tracy Murray aka The Glasses Lady

In today’s episode, I chat with Tracy Murray aka The Glasses Lady, who is quite well known around Perth for her positivity, zest for life, and passion for inspiring others.   Tune in to hear what inspired Tracy to follow her dreams and start her own business. Saying “If you believe in the service you can offer someone, follow that talent, and passion and be inspired to do great things… be...

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EP131 – Innovative Business with Jenni Harding

EP67 – Sarah & Elsa Mitchell – Make Bank for Christmas

In today’s episode, I chat with Elsa Mitchell, Business Mentor and Podcast host of Bossy Bitch. Hear how we met, and why we decided to collaborate since bonding over different life experiences. Chatting about our upcoming event here in Perth. It’s at a great location, with incredible food…Hello, Morning Tea and Lunch! Fabulous for making connections, and a door prize you won’t want to miss. So...

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EP66 – Priya from Punar Handloom Homewares

EP66 – Priya from Punar Handloom Homewares

In today’s episode, I chat with one of my lovely client’s Priya, Founder of Punar – a word originating from the ancient Sanskrit language in India meaning “again”. Priya and I have been working together for over 12 months, beginning with her pre- launch and launch phase of Punar. Tune in as Priya passionately shares what motivated her to start Punar – the event that triggered her to live on...

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EP66 – Priya from Punar Handloom Homewares

EP65 – Talking Reels with Ally from Alyona Social

In today’s episode, I chat with Ally from Alyona Social. She starts by sharing her journey, and how she threw herself into her business with no plan b. Adapting her skills to the world of social media after giving up her day job. Tune in to hear how Ally went from knowing very few people in Perth to establishing her brand, making amazing connections and becoming known as the “Reels Queen”.   ...

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EP66 – Priya from Punar Handloom Homewares

EP64 – Making the most of ChatGPT

If you haven’t used ChatGPT in your business yet, it’s highly likely you will get left behind, simply because your competitors will be able to produce content a lot quicker. I encourage you to give the free version a go as it currently has so many features, but do keep in mind as the platform grows they are likely to add the features to the paid version. I’m excited to share with you how I use...

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EP66 – Priya from Punar Handloom Homewares

EP63 – The new Threads App

This episode was recorded and put live on Friday 7th July 2023, just 24 hours after the Threads App went live. Please note that some of this data is date sensitive. In this episode, we dive into the launch of Threads, the latest app from Meta, which is generating a lot of buzz in the social media world. Threads is an Instagram app and is being touted as a rival to Twitter, offering a...

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EP66 – Priya from Punar Handloom Homewares

EP62 – Building the business you desire with Shayla Burtin

In today’s episode, I chat with Shayla Burtin, Business Operations Strategist. Shayla generously shares the start of her business journey - why she started and how it’s evolved into what it is today. Let’s face it, most of us are in business for the freedom and flexibility it provides, spending more time with our family, taking time off when we like. The reality of having all of this is also a...

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EP61 – How to be a guest on other people’s podcasts with Christina Lenkowski

EP61 – How to be a guest on other people’s podcasts with Christina Lenkowski

In this episode, I chat with Christina, Podcast Publicity Strategist and Trainer at Publicity by Christina.  We talk about how and why she got into this super niche business after working for someone else in PR and marketing for over a decade. Hear her laugh and the irony when you hear what she didn’t do when launching her first course.   She passionately and generously shares a couple of her...

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EP60 – Creating your first  digital product

EP60 – Creating your first digital product

I’ve been creating digital products in my business for a while now. Launching my signature course in 2020. It took a huge effort, and quite honestly some days it felt like I was running another business I almost burnt out creating it. Let me tell you it doesn’t have to be that way. Tune in to hear lots of examples of what you can create once in your business to sell multiple times without having...

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EP59 – Move more with Georgia Galati

EP59 – Move more with Georgia Galati

Georgia shares her inspiration for starting her business and tells us what remedial massage is. We chat about the stress and pressure we put on our body without even realising it especially if we’re sat on our butt all day working from home. Tune in for insights and wisdom into some better self-care. Hear some of the things we can do to get ourselves moving. How being sedentary isn’t good for...

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EP58 –  Money Mindset with Diana Todd

EP58 – Money Mindset with Diana Todd

Tune in to hear what inspired Diana to start her journey into entrepreneurship in 2015. We talk about how back in the day money was a taboo subject and not something that was talked about outside of the home, or in schools as part of our education. Yet now, running a small business, knowing our numbers is powerful as it helps us to make strategic decisions to build a sustainable business. We...

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EP57 – When you are feeling overwhelmed

EP57 – When you are feeling overwhelmed

As a coach I get to see inside a lot of businesses, and see what’s going on, and a lot of what I’m seeing right now is a sense of overwhelm.  It feels like whatever we do there’s always more to be done. Tune in for tips on what to do if you’re feeling overwhelmed and how to turn it around. As well as how to manage the amount of information we’re faced with daily. Your brain is constantly...

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EP56 – Feel more confident with Personal Stylist, Alex

EP56 – Feel more confident with Personal Stylist, Alex

Hear not only how Alex can style you, but how she arrived in Australia and what she had to do to make things happen in her new world - never believing she could turn her passion into her job.   She talks about confidence and the importance of making connections. What people struggle with when it comes to their wardrobe, saying there is no age to be stylish, no fashion police who come and tell...

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EP55 – Kristy Smith –  Hiring Virtual Support

EP55 – Kristy Smith – Hiring Virtual Support

Have you ever wanted to hire a Virtual Assistant (VA) to support you in your business, but don’t know where to start? Perhaps you’ve always wanted to explore the idea but scared to hand over the reins. Tune in to hear the questions you can ask yourself to help understand why you can’t do everything yourself. Kristy shares how she’s been able to grow her business with virtual support, as well as...

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EP54 – Money Mindset with Alpha Schulte

EP54 – Money Mindset with Alpha Schulte

In today’s episode, I chat with Alpha Schulte, Lifestyle & Money Coach. We discuss limiting beliefs, our parent’s expectations, what makes us tick, money, and self-worth. Alpha helps women work on their money mindset. Asking the right questions to establish what it is you’re trying to achieve as well as educating you along the way. Saying money mindset is an exercise in creativity....

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EP53 – All things Chat GPT

EP53 – All things Chat GPT

AI is huge and seems to have come out of nowhere. Although, most of us use it every day without even realising. Tune in to hear what makes Chat GPT – an AI program so popular. How I use it in my business, and tips on how you can use it in yours. Right now, you can use Chat GPT for free. It’s a great time saving tool especially if you write content, a blog, or simply want to know how to respond...

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EP52 – Ashley Matkovic – Networking with Fusion Biz Co.

EP52 – Ashley Matkovic – Networking with Fusion Biz Co.

In today’s episode, I chat with Ashley Matkovic who generously shares a story from her childhood that ended up being the catalyst for her creating Fusion Biz Co years later. Ash is on a mission to make real human connection sexy again, in an increasingly disconnected world. In a bid to revolutionise the business networking scene by encouraging meaningful conversations and genuine relationships,...

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EP51 – Writing for your audience with Kara Stokes

EP51 – Writing for your audience with Kara Stokes

In today’s episode, I chat with SEO Copywriter, Kara Stokes, from work life balance to jaw dropping tips when it comes to writing copy for your audience, and why it matters. From keyword research, click-worthy sales pages, website navigation, SEO-friendly content, and more. Kara shares how and why she became a copywriter, and what it’s like to work with her. The ability she has to give her...

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EP50 – Why I created the Blooming Biz Academy Membership

EP50 – Why I created the Blooming Biz Academy Membership

Tune in to hear the main reasons I created The Blooming Biz Academy as a membership. What it’s all about, and what it did for me and my business. One of the reasons I created this new space was to continue to give you a place to go where you can still participate in activities with myself, and enjoy a great community feel. Your 12-month membership is incredible value and includes:    A private...

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EP49 – All things Branding Photography with AJ Harrington

EP49 – All things Branding Photography with AJ Harrington

In today’s episode, I chat with Amanda (AJ) from AJ Harrington Photographer about why she started her business, and her journey into being an entrepreneur. Although AJ has a degree in Exploration Geophysics and worked in oil and gas industry for 10 years, after having her daughter she wasn’t so keen to commute to the city every day.  Contemplating her next move, she had her light bulb moment...

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Ep48 – Why I closed my Facebook Group.mp3

Ep48 – Why I closed my Facebook Group.mp3

In January 2023, I made the decision to close my Facebook Group. I could see from the outside looking in this would look like a strange thing for me to do, especially as I teach you how to use social media as a marketing tool. Tune in as I take you on the journey of why I started my free Facebook Group, how it evolved over time, and the reasons I made the decision to close it. You’ll also hear...

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EP47 – List Builder Lounge Alumni interview with Nina Visic

EP47 – List Builder Lounge Alumni interview with Nina Visic

In today’s episode, I chat with Nina from Mindful Parenting Lifestyle about her business, and her experience of completing my course, List Builders Lounge. Having a corporate background in compliance, lead magnets, trip wires and list building was not part of her vocabulary.  Tune in to hear how Nina got more than she bargained for when she signed up to the live round of List Builders Lounge....

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EP46 – List Builder Lounge Alumni interview with Nikki Paterson

EP46 – List Builder Lounge Alumni interview with Nikki Paterson

This week I chat with Nikki Paterson. Nikki is passionate about education and training. She created a course to fix a problem she knew people were having, but she didn’t think about how she would market or sell her course. She needed help and that’s how she came into the world of the List Builders Lounge. She shares the confidence it gave her by completing the live rounds, and the support she...

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EP45 – All things Email Marketing with Yael Keon

EP45 – All things Email Marketing with Yael Keon

This week I chat with Email Marketing Expert, Yael Keon. Like many of us, it won’t surprise you to hear Yael started her own business to have a say on her own time.     Tune in as Yael lets us in on how she came to niche into the world of email marketing.  Sharing a myriad of juicy tips, including how to take the pressure off and give yourself permission to email your audience. Don’t be...

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EP44 – Why every business needs an email list

EP44 – Why every business needs an email list

Tune in to hear what an email list is, what it’s used for, and the importance of having one of these in your business. I’ll tell you the best place to start, and why you need to be consistent when keeping in touch with your customers, past, present, and future. Although I’ve been in business for over a decade, you may be surprised to hear it’s only in the last 3 to 4 years I have actively built...

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EP43 – Marianne Tansley – Making the most of Teams

EP43 – Marianne Tansley – Making the most of Teams

Back by popular demand! Today I chat again with my very own Business Manager, Marianne about all things Teams. The difference between Teams and Zoom, how it works and what you need (or not) to use it. Unless you’ve been living under a rock you will have heard of Zoom, but not everyone talks about Teams in the same way, even though it does all that Zoom can, and more. Teams is a Microsoft...

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EP42 – Change Your Thoughts with AJ Davis

EP42 – Change Your Thoughts with AJ Davis

In today’s episode, I chat with AJ Davis from Change Your Thoughts. AJ’s work focuses on overcoming challenges like perfectionism, procrastination and fear of failure, by uncovering the reasons behind them, rather than just addressing the symptoms. After burning out in the corporate world AJ knew it was time to look for something else. She started her first business as a Business Manager, before...

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EP41: What it’s like to work with an Online Business Manager (OBM)

EP41: What it’s like to work with an Online Business Manager (OBM)

In today’s episode, Sarah chats with Sinead about what it’s like to work with an OBM (Online Business Manager), the difference between an OBM and a VA (Virtual Assistant) and knowing when it’s time to engage an OBMs services. Sharing a bit about her business journey so far, and her motivation to starting her own business. Sinead’s not only specialised in sales and assisting small businesses and...

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EP40 – A look at my team or Running a business – team work.

EP40 – A look at my team or Running a business – team work.

When I started my business over a decade ago, it was my intention to grow it slowly. I wanted to work part time so I could be present for my young boys - things look very different these days.   Today I share with you all about my team, who they are, how I chose them, and why. As well as why each of them performs the tasks they do. This is the part you find out what I love to do and the things...

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EP39 – Declutter your Calendar and Mind with Bridget Johns

EP39 – Declutter your Calendar and Mind with Bridget Johns

This episode is for you if you wish you had more hours in a day, you long for a home that is less cluttered, you’re so busy you can’t find time to do anything for yourself, and you’re so overwhelmed you wouldn’t even know what to do if you had time. In today’s episode, I chat with Bridget Johns, Organisation Expert - Declutter Coaching & Life Organisation at Be Simply Free. Be Simply Free exists...

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EP38 – How to start your year strong

EP38 – How to start your year strong

If you’re looking for motivation, guidance, techniques, and a list of questions to ask yourself to help you set goals for the coming year then this episode is for you. Your answers to the many questions in this episode will help you create the goals that will help you grow the business of your dreams. I think you’ll agree, sometimes we do things in business we don’t particularly like because...

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Ep 37 – Year in Review

Ep 37 – Year in Review

2022… What a year! Tune in to hear my biggest lesson and the reasons I will continue to grow my business in ways that light me up, creating beautiful courses and things for you within Online Social Butterfly that make me excited. I share with you some of the opportunities that came my way throughout the year that I declined, and the reasons why. I also share with you the multiple changes I made...

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EP36 Julie Anglesey –  Starting a business over 50

EP36 Julie Anglesey – Starting a business over 50

In today’s episode, I chat with Julie Anglesey from Renovating Made Easy. Julie was on site in her car when we recorded this episode. She teaches frustrated property investors to become fearlessly profitable renovators. Splitting from her husband after renovating their second house together, did not stop Julie from following her passion of renovating houses. Hear how she went from being a...

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EP35 – Veronique Lutchmaya – Starting a Business over 50

EP35 – Veronique Lutchmaya – Starting a Business over 50

In today’s episode, I chat to Véronique - Founder and Director of Unique Tenants Consult. Hear what inspired her to start a business over 50, the legacy she wants to leave, and what guides her every day to enrich the lives of tenants. With a bachelor’s degree, and an advocate for lifelong learning, Véronique knew she had to educate herself if she was going to educate others, hear how she went...

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EP34 – Kerry Ridley – Starting a Business over 50

EP34 – Kerry Ridley – Starting a Business over 50

In today’s episode, Sarah chats with quirky Kerry Ridley, owner of My Little Bookshop. Recalling travelling with her family to be one of the best experiences of her life. Tune in to hear Kerry’s journey to how My Little Bookshop began, to what it looks like today only 3 years after she started her own business in her 50’s. Sarah and Kerry laugh about the things people say that we put up with...

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EP33 –  Lessons from a Digital Course Launch with Sarah from Online Social Butterfly

EP33 – Lessons from a Digital Course Launch with Sarah from Online Social Butterfly

This year I’ve been upskilling in terms of how to do a great launch. I wanted to share with you some of the things I’ve tried, what worked and didn’t work and how I keep moving forward to add success. Creating an online course is like creating another business, it’s exhausting. It’s not only important to have a plan, but also just as important to make sure you have some support before and during...

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EP32 – Stephanie Ritz – Being location independent

EP32 – Stephanie Ritz – Being location independent

Starting as a teen mom with limited financial resources, Stephanie put herself through college, started two successful businesses and quickly rose to leadership positions in multiple corporate roles. These days she’s travelling the world alongside running her business, promoting the opportunity for her clients to live their best life of freedom and abundance in whatever way is meaningful to...

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